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Tag: Sukumar Ranganathan

  • Dentsu Aegis Network’s creative agency has worked on the print and digital communication campaign of the relaunch

    Hindustan Times refreshes brand

    By  A Correspondent

     

    HT Media Group re-launched its flagship brand Hindustan Times, in a digital-first avatar. The refreshed HT product portfolio, including HT City and Brunch, have gone in for a new look-and-feel.

     

    HT has also unveiled its new positioning – First Voice, Last Word. Said Editor-in-Chief Sukumar Ranganathan in a statement: “Now more than ever before, there is need for news that is credible and contemporary. This is the driving principle behind our relaunch of the Hindustan Times, which seeks to be the First Voice, yet have the Last Word.”

     

    The paper has been redesigned by newspaper refresh veteran Dr Mario Garcia.

     

    Said Rajan Bhalla, Group CMO, HT Media Ltd: “The media landscape has undergone immense transformation in the past decade and despite the testing times, Hindustan Times continues to make strides as a market leader to give the ‘news consumers’ what they are seeking and how they are seeking it. This refreshed product fits the fast-paced, knowledge seeking needs of the millennials without alienating the older generation who are also fast adapting to the new ways of news consumption. We are extremely excited about this new offering and are certain that this raises the bar for the news industry in our country.”

     

    Dentsu Aegis Network’s creative agency has worked on the print and digital communication campaign of the relaunch.

     

     

  • The edition will carry in-depth coverage of local content including city affairs, corporate news, lifestyle and entertainment specials

    HT relaunches Gurugram edition

    By A Correspondent

     

    Hindustan Times has launched a brand new edition of HT Gurugram. The edition will carry in-depth coverage of local content including city affairs, corporate news, lifestyle and entertainment specials. The weekend read will feature HT Brunch.Hindustan Times was the first national dailyIn English to have launched in Gurgaon in July 2010.

     

    Said Sukumar Ranganathan, Editor-in-Chief, Hindustan Times in a statement:“Gurugram is a city of over two million residents, a buzzing business hub that serves not only its population but also that of neighbouring Delhi. And it has gotten where it has gotten in just around two decades. We bring with us commitment and passion to bring to you the best newspaper that the city has ever seen. Our Gurugram edition will strive to be this city’s paper, its heart, and its voice.”

     

    Added Rajan Bhalla, Group CMO, HT Media:“Our objective is simple – to offer our readers in Gurugram a newspaper that reflects their true voice and pushes the envelope in journalism on a daily basis. The new edition of HT Gurugram captures the DNA of the city with special focus on the key concerns of Gurugram.”

     

     

  • To resort to a cliche, there's never a dull moment and that suits most journalists very well.

    Sukumar Ranganathan: Journos and media exec in a unique position

    Try as I may, I find myself unable to summon the enthusiasm inherent in the headline , so I am going to refine the topic a bit.

    It is an exciting time to be in media. A combination of circumstances — increased political and business activity, and a reduction in information asymmetry thanks to regulations such as the Right to Information Act and technology — has meant a significant increase in news flow. To resort to a cliche, there’s never a dull moment and that suits most journalists very well.
    Yet, it’s a challenging time as well.

    To stay relevant, newsrooms have to be proficient in multiple media and editors should understand print, video, the Internet, and social media. The business case for some of these is still being written, but that doesn’t mean they can be ignored. The good news for print journalists like me trying to cope with a whole new world is that print will continue to exist, even thrive in India.

    There’s also another challenge newsrooms face, one that many are just waking up to. The reduction in information asymmetry that gives them access to news they once wouldn’t have had access to, also gives readers and viewers access to information about how journalists work. Many newsrooms in India still work without a journalistic code and, over time, this will put off both readers (or viewers) and advertisers.

    Given all these, work is complex, interesting, hard, stressful, and sometimes fun.
    But great? I don’t really know.

    It is, at once, both exciting and frightening, to be in the middle of great change of the sort that the Indian media landscape is going through.

    I think I can safely say that journalists and media executives find themselves in a unique position.

     

    Sukumar Ranganathan is the Editor of Mint.