MxMIndia

Tag: Sukhpreet Singh

  • A 48-hour hackathon will offer cash prize and scope to work with Dish TV India

    Dish TV announces second edition of ‘Dish-a-thon 2020’

    By A Correspondent

     

    After the success of its earlier hackathon, Dish TV India is set to hold the second season of hackathon ‘Dish-a-thon 2020’. The 48-hours hackathon is aimed at inviting disruptive ideas with participation of young innovators/ disruptors/ startups/ students/ developers across India.

     

    Said Anil Dua, Executive Director & Group CEO, Dish TV India Limited: “The amazing response and innovative ideas received during Dish-a-thon 2018 gave us the motivation to organize Dish-a-thon 2020 in a bigger avatar. We, at Dish TV with our DTH brands Dish/d2h and our new OTT brand Watcho, always look at ways to enhance the  content consumption experience for our customers and technology plays a huge role in it. The first Dish-a-thon had garnered huge participation and a lot of praise from the M&E/broadcasting industry owing to its unique format and approach, providing a platform to the young and promising techies. This year, with the change in format from on-ground to online, I am sure the competition will be tougher, taking the fun and frenzy even higher.”

     

    Added Sukhpreet Singh, Corporate Head – Marketing, DishTV & Watcho, Dish TV India Limited: “We are excited and proud to bring the second season of Dish-a-thon 2020. Our commitment to promote innovation and provide a platform to emerging talent continues with second season Dish-a-thon. To enhance TV viewing experience and drive digital transformation, Dish-a-thon 2020 will not only be cognizant of today’s technological advancement, but also ignite imagination and creativity to come up with some interesting futuristic ideas for M&E/ broadcasting industry. Like previous season, we look forward to receiving overwhelming response this time too.”

     

     

  • The five-episode web series revolves around the lives of four college graduates

    Dish TV premieres new comedy series on Watcho

    By A Correspondent

     

    Dish TV is set to premiere its comedy web series ‘4 Thieves’ on its OTT platform Watcho. Written and directed by Gautam Parvi and produced by Filmcurry, the five-episode web series revolves around the lives of four college graduates who are on a mission to steal 125 paintings from an art gallery warehouse.

     

    Commenting on the launch of new series on Watcho, Sukhpreet Singh, Corporate Head – Marketing, Dish TV & Watcho, DishTV India Ltd, said: “Carving our own identity in short format storytelling category, we are excited to announce the launch of our new lighthearted comedy series 4 Thieves. With the launch of this new series, we further demonstrate our commitment to scaling up and sustaining the quality of the original web series. At Watcho, we understand the need to recommend the right content and roll out shows that are refreshing and engaging for our viewers.”

  • DishTV signs youth icon Ranveer Singh as its brand ambassador. Signals a new brand proposition ‘Dish Nahi Dishkiyaon hai ye’

    Ranveer Singh promotes new brand message for Dish TV

    By A Correspondent

     

    Dish TV India has announced the launch of its new campaign for DishTV with Bollywood superstar Ranveer Singh as its ambassador. The campaign has been designed to showcase the brand in a new, bold avatar – signaling a new phase in the brand’s life cycle.

     

    Anil Dua, Group CEO – Dish TV India Limited said, “As a pioneer of the category, DishTV has always believed in ‘doing the new’ and adding firsts to its credit. This festive season, the brand will enter a new phase. With growth momentum on our side arising out of our existing initiatives and upcoming offerings, our new campaign will firmly position DishTV as the preferred entertainment brand in the country. In the same spirit, we are delighted to have Ranveer Singh as the face of the brand DishTV. Ranveer’s vivacious and energetic personality resonates well with our new brand positioning. We are glad to have him onboard and are confident that, his infectious energy will energize our audiences and invigorate our brand.”

     

    Speaking on the new campaign, Sukhpreet Singh, Corporate Head – Marketing, Dish TV India Limited, said, “Our new ad campaign is here to woo the younger generation with the choice of our new brand ambassador and quirky campaign tagline – ‘Dish Nahi Dishkiyaon’. As the tagline implies, DishTV is everything fun, cool and entertaining. With a slew of new products on the anvil coupled with irresistible packs and offers, our customers are sure to look at DishTV in a new light.”

     

    This latest campaign which has been conceptualized by Enormous Brands will be running on air across GEC, movies and popular regional TV channels. It will be a 360-degree campaign that will also go live on all the key platforms – digital, print, radio, OOH and city activations this festive season.

     

     

  • The campaign is titled “Saadheyaathmeinjeetosaare heart” on Dish TV’s Pay-Per-Channel proposition

    Enormous crafts new campaign for Dish TV

    By A Correspondent

     

    Dish TV India Limited has launched a 360-degree campaign on its industry-first initiative that allows freedom of choice for its customers. Entitled “Saadheyaathmeinjeetosaare heart”, the campaign has been conceptualised by Enormous Brands.

     

    Said Anil Dua, Group CEO – Dish TV India: “DishTV has always leveraged relevant customer insights to launch and communicate new innovative offerings to its subscribers. Our product “Mera Apna Pack” under the DishTV brand is aimed at offering value, affordability and customer empowerment. We have just launched its new campaign “Jeetosaare heart” that is aimed at showcasing the benefit of providing customers with the choice of watching entertainment that they want. We, at Dish TV will continue to enrich our brands with unique offerings and services in the months ahead.”

     

    Added Sukhpreet Singh, Corporate Head – Marketing, Dish TV: “With Family TV viewing at the core of our business, our new ad campaign is here to win everyone’s heart with its creative jingle and quirky ad campaign tagline- “Saadheyaathmeinjeetosaare heart”. To connect with customers, we will roll out the campaign on the TV, print and digital platforms. Additionally, all our POS will have a dedicated space to showcase it.”

     

    Said Ashish Khazanchi, Managing Partner, Enormous Brands: “DishTV is known for bringing innovation within the DTH Category. “Saadheyaath” is one such innovation in their pricing and product offering. Our endeavour is to make the brand more inclusive and charming. With this campaign we wanted to bring this promise alive in the context of families in a fun and enjoyable way.”

  • DishTV continues its legacy of enhancing subscriber experience by providing such unique services

    DishTV introduces Dance Active Service

    By A Correspondent

     

    DishTV has set the stage for aspiring dancers of the country to pursue their passion by launching the new Dance Active service on their platform. Powered by ‘Dance with Madhuri’, Dish TV’s Dance Active service will provide 100+ hours of dance content.

     

    Speaking about the new service, Anil Dua, Group Chief Executive Officer DishTV said: “DishTV stands for quality and commitment, and being the largest DTH brand in the country, we believe in providing a wide range of content and services to our subscribers and enriching their experience. The launch of Dance Active service is yet another step by us to enhance our value added services (VAS) portfolio and cater to a wider audience set. Having received very positive response from our earlier active services, we take immense pleasure in announcing the launch of this service which will offer an opportunity to the subscribers to learn and indulge in the magic of dance simply through their television screens.”

     

    Commenting on the launch of Dance Active, Sukhpreet Singh, Senior Vice President, DishTV said: “Dish TV is the largest platform which enables subscribers to go beyond entertainment and actively pursue their passions. DishTV’s partnership with ‘Dance with Madhuri Dixit’ provides a fascinating opportunity for subscribers to learn from and match their steps with some of the best choreographers in the country. We are happy to have collaborated with MsMadhuri Dixit and her magnificent team as Madhuri Dixit is a renowned personality of Bollywood and an iconic dancer in India.”

     

     

  • This is a 360-degree campaign which comprises of digital, social media, broadcasting, radio and pandal branding

    DishTV partners ABP Ananda for Durga Puja

     

     

    In order to add to the festivity fervour, DishTV has undergone various activities at West Bengal in association with ABP Ananda. DishTV has come up with the campaign “Every home HD home” to amplify its HD reach.

     

    Speaking on the occasion, Sukhpreet Singh, Senior Vice President Marketing said- “Durga Puja is one of the most auspicious festivals that is celebrated with great fervor, and we are happy to announce our special HD offer. With users aspiring for HD channels, this move is to encourage them to embrace HD channels at the most minimal costs. We believe that our 360 degree campaign in West Bengal will not only enhance the user experience but will amplify their viewing experience too.”