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Tag: Sukhleen Aneja

  • Vanish creates an AR-based digital experience with Avataar.Me for its consumers

    Vanish launches new campaign to give ‘Dry Clean Like results’

    By A Correspondent

     

    Stain remover brand Vanish has joined hands with Avataar.Me to create an Augmented Reality experience for its consumers. The brand has also launched its new campaign showcasing Vanish’s revolutionary formulation while highlighting ‘dry clean like results at home’.

     

    Commenting on the campaign launch, Sukhleen Aneja, CMO & Marketing Director, RB Hygiene- South Asia said:  “Consumer needs and demands evolve especially as they adjust to the new normal. Vanish with its revolutionary formulation provides ‘Dry clean like results at home’ by whitening, brightening and removing stains. This is a perfect solution for consumers who can take care of their everyday clothing and make their clothes last longer while looking brighter and whiter. We are also delighted to partner with Avataar.Me to bring a first of its kind immersive demo experience to our consumers in real time. This Digital immersion which will go live next month helps us reach out to our Gen-Z and millennial online audiences who are looking for the perfect solution for all their garment woes.”

     

    Added Ravinder Siwach, Creative Director, Havas Media: “Indians have become more fashion forward and conscious about taking care of their everyday clothing. The live demo approach in the TVC is deliberate because it brings to life consumer’s garment woes and addresses their concerns first-hand.”

     

     

  • Highlights importance of cleaning and disinfecting surfaces to kill germs and viruses

    Lizol unveils ‘Safe to Touch’ campaign

    By A Correspondent

     

    Lizol, the disinfectant brand, unveiled its new campaign ‘Safe To Touch’ today. The campaign is focused on raising awareness during the ongoing pandemic on the importance of surface disinfection to help fight germs and viruses.

     

    Said Sukhleen Aneja, CMO, Marketing Director, RB Hygiene, South Asia: “Lizol is a Global disinfection champion and has been working towards educating consumers on the need & importance of surface disinfection to protect our loved ones during the ongoing pandemic. We are experiencing a heightened hygiene consciousness around us and in that context it’s important for us to educate consumers on the need for Surface disinfection along with Personal hygiene. Lizol’s range of Disinfectant multi-surface cleaners have been tested and proven effective at killing Covid-19 virus. With the new campaign Lizol aims to educate consumers to not just Clean but Disinfect their homes making every surface Safe to Touch.”

     

    The new campaign is a behavior change campaign conceptualised by McCann and is aimed at educating consumers. Commenting on this Prasoon Joshi, CEO and COO, McCann Worldgroup said: “This film is about educating consumers on protecting themselves and their families from germs and viruses which is very important and relevant in the current scenario. The campaign looking at creating awareness on germs at home not just on the floors but multiple surfaces like doorknobs, kitchen counters etc.”

     

     

  • The campaign advocates the need for keeping surfaces clean and disinfected to help break the chain of infection

    RB launches nationwide #DisinfectToProtect awareness campaign

    By A Correspondent

     

    In order to raise awareness on disinfection to help fight germs, RB’s leading disinfectant brand Lizol has launched a nationwide awareness campaign #DisinfectToProtect. The campaign focuses on educating people on the need for keeping surfaces clean and disinfected to help break the chain of infection.

     

    Commenting on the launch of the awareness campaign, Narasimhan Eswar, Senior Vice President and Managing Director, South Asia, RB Hygiene said: “Post our pledge to donate one million litres of Lizol and Harpic to support the frontline workers and healthcare institutions across multiple Indian states, we are now looking to educate our consumers with the right information that will help them break the chain of infection.”

     

    Added Sukhleen Aneja, CMO & Marketing Director, RB Hygiene South Asia: “At this point in time, protection and precaution are key to fighting viruses. It has become extremely critical to maintain good hygiene at home by regular hand washing, disinfecting surfaces, maintaining social distancing etc. These are the only way to help break the chain of this deadly infection. With Lizol’s #DisinfectToProtect campaign we would like to raise awareness on the need for disinfecting not just floors but multiple surfaces like tabletops, kitchen counters, door handles etc. We hope that with this campaign we can do our bit in raising awareness and making the world cleaner and healthier.”

     

    Said Prasoon Joshi, CEO and COO, McCann Worldgroup: “While we are strictly adhering to the stringent guidelines of staying at home, this public service message is our way of educating people on taking utmost care of their home and their loved ones by keeping surfaces clean and germ-free.”

     

     

  • It aims to create awareness around the importance of having a germ-free kitchen

    Lizol takes India on a journey to a germ-free kitchen

    By A Correspondent

     

    Lizol, from the house of RB, has announced the launch of ‘Lizol Kitchen Healthy Kitchen.’ campaign with Chef Vikas Khannaas the face for the initiative.

     

    Said Sukhleen Aneja, CMO, Marketing Director, South Asia RB Hygiene Home: “Women spend a lot of their time in the kitchen making sure they prepare a healthy meal for their family but are unaware of the invisible illness causing germs that lie around. Kitchen hygiene is a major concern in India and interestingly, research found that 100% of kitchen cloths in India are heavily contaminated and was found to be the dirtiest item in Indian households. This encouraged us to develop a solution that gives 10 times better germ-protection against ordinary dish bar to ensure a healthier kitchen. Vikas Khanna has been a key influencer in driving conversations around nutritious and healthy food around the globe and in India he is an epitome of culinary versatility with a huge fan following. We are delighted to have him as our partner in driving ‘Lizol Kitchen. Healthy Kitchen.’ campaign and ensuring a healthier living across all households.”

     

     

  • Harpic’s vision is to provide an access to clean and hygienic sanitation for every Indian

    Akshay Kumar & Harpic release sanitation message

    By A Correspondent

     

    Harpic has announced Akshay Kumar as its brand ambassador to drive its new mission of ‘Har Ghar Swachh’.

     

    Said Sukhleen Aneja, CMO and Marketing Director, South Asia RB Hygiene Home: “Harpic has been an expert in toilet cleaning for over 30 years now and has undertaken several initiatives to drive behaviour change towards driving transversal access to sanitation. Realising the need for educating consumers on the usage and maintenance of toilet, Harpic through its mission of ‘Har Ghar Swachh’ aims to sensitize people about basic cleaning habits and ensure that every Indian household has access to clean toilets. Professionally and personally, Akshay has been a key influencer to drive the sanitation mission and it’s an honour to have him as Harpic’s brand advocate to amplify our mission. Harpic stands for expertise, trust, reliability and positive social change – Values true to Akshay and thus, the partnership between Harpic and Akshay is a natural extension of these values. With Akshay as the perfect evangelist, Harpic will continue to driving this positive social change.”

     

     

  • Mortein’s fastest solution for 100 per cent faster dengue protection

    Mortein gets Madhuri Dixit o promote new brand offering

    By A Correspondent

     

    In the silver jubilee year of launch in India, Mortein has announced Madhuri Dixit Nene as the face of its ‘Insta’ range of liquid vaporisers. The alliance is aimed at creating a partnership between Mortein and the leading actress to create an awareness about the menacing mosquito threat, especially dengue.

     

    On the announcement, Sukhleen Aneja, CMO, Marketing Director, South Asia RB Hygiene Home said: “We are pleased to announce Unicef Goodwill ambassador, Madhuri Dixit Nene, as our brand ambassador for Mortein Insta. Madhuri exemplifies the contemporary Indian mother who is always on a look out for a faster and an effective solution to protect her family from diseases. We believe Madhuri will inspire mothers across the nation to choose a 100% faster solution against vector-borne diseases. This year we are happy to announce a new Tulsi fragrance within our range of Liquid vaporizers which will be available for INR 72/- for 35ml and 49/- for a chotu refill pack”.

     

     

  • After winning 11 Lions and a Grand Prix, India had a gong-less night at the awards on the fourth day of Cannes Lions

    No metals for Indian agencies on Day 4 of #CannesLions2015

    By Shephali Bhatt

     

    After winning 11 Lions and a Grand Prix, India had a gong-less night at the awards on the fourth day of Cannes Lions. Hungover from the Times of India party the previous night, Indian admen were seen entering the Palais well past lunch time.

     

    Some opted for a compensatory off from the fest for a day, remaining to the confines of their hotel rooms overlooking the magnificent and sparkling Promenade de la Croissette.

     

    After BBDO India’s clean sweep at the Glass Lions, a section of the Indian contingent busied itself in deducing how ‘Touch the Pickle’ campaign for P&G’s Whisper sanitary napkins — a piece that wasn’t too popular within the subcontinent — fetched a Grand Prix. While some concluded with the cliché about Cannes wins being “unpredictable”, the less charitable types claimed it was due to the South American lobbying skills of a prominent ad man from BBDO’s global network who was on the jury.

     

    We don’t know whether to be flattered or disappointed that no credit or blame was laid at the door of Tista Sen, national creative director at JWT who was the sole Indian on the Glass Lions jury. Clients emerged the happiest out of the whole episode with Dabur winning a silver metal. Given the FMCG major’s feeble enthusiasm for domestic awards, this counted as a big deal.

     

    On Creativeland Asia bagging a silver metal in Outdoor Lions, Sukhleen Aneja, category head at Durex India, said, “This outdoor campaign is a step in that direction and we are thrilled that it has been recognised as one of the best pieces of communication in the world at the Oscars of advertising.”

     

    Source:The Economic Times

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