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Tag: Sukesh Kumar Nayak

  • The campaign aims to build awareness for Asian Paints Colour Expert service

    Ogilvy executes new campaign for Asian Paints Ezycolour

    By A Correspondent

     

    Ogilvy has launched its latest campaign for Asian Paints. The campaign aims to build awareness for Asian Paints Colour Expert service and persuade consumers in the painting cycle to try the service by positioning it as a partner who not only tells them of the latest wall/colour trends but also enables them to implement those.

     

    Sukesh Kumar Nayak, Executive Creative Director, Ogilvy & Mather said: “Asian Paints Colour Experts help you understand colour, design and patterns better. The core idea to introduce this service is ‘We help people know their colours better’. To launch this thought we decided to start by helping men express their creativity in decorating their home as it is known that men take lesser decisions about home décor than women do. The brand film is a funny incident of a man who uses this service in the most innovative manner to impress his wife. The core idea will have extension in different mediums like digital and radio.”

     

  • Titled 'Aao Khushiyan Manaye' and directed by Shoojit Sircar, these ad films showcase the silver screen icon celebrating the birthday of Tata Sky with a bunch of children

    Big B wishes Tata Sky in a unique way on its 10th birthday

    By A Correspondent

     

    On the occasion of celebrating its 10th Anniversary, Tata Sky has roped in superstar Amitabh Bachchan to wish all its subscribers with a series of ad films.

     

    Titled ‘Aao Khushiyan Manaye’ and directed by Shoojit Sircar, these ad films showcase the silver screen icon celebrating the birthday of Tata Sky with a bunch of children. Young at heart and in the industry, these films, highlight Tata Sky’s special offering to its subscribers on this joyous occasion.

     

    Celebrating the campaign, Malay Dikshit, Chief Communication Officer at Tata Sky said, “We needed to wish our subscribers a big Thank You on Tata Sky’s 10th Anniversary. Our subscribers come from across the country, cultures and age group. Who would be better than the universally recognized icon – Amitabh Bachchan to deliver the message in a simple and playful manner.”

     

    Sukesh Kumar Nayak, Executive Creative Director at Ogilvy & Mather says, “There can’t be anyone younger at heart then Mr. Bachchan. He was as eager as any other 10 year old at the shoot. It was fun to watch him become a child again to execute this idea and make the 10 year celebration of Tata sky even more enjoyable.”

     

    As a part of the celebrations, all subscribers will get to view over 500 + channels and services that Tata Sky  offers at no additional cost to their on-going subscription between 8th to 21st August 2016. Tata Sky, is also carrying a special ‘Celebrating 10 Years’ logo on its platform.