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Tag: Sujoy Roy

  • Features Boman Irani in the TVC

    Ogilvy designs new campaign for Greenply

    By Our Staff

    Greenply Industries Limited has launched its brand campaign to highlight the risk of formaldehyde emission from plywood and showcase Zero Emission (E-0) product range. The TVC campaign has been created by Ogilvy India featuring Boman Irani in the lead.

    Said Sanidhya Mittal, Joint Managing Director, Greenply Industries Ltd:  “There has been a significant change in the consumer buying pattern. People are more focused on maintaining a clean environment inside their homes as well. The campaign is all about creating awareness on what E-0 emission stands for.  The commercial operates in the space of humour to strike a chord with our target audience. With increasing awareness about the harmful consequences of air pollution on human health, consumers today are extremely concerned not only about their external environment but also about the Indoor Air Quality where they live. The rising concern pushed us to come up with this innovation.”

    Added Sujoy Roy, Executive Creative Director, Ogilvy:  “Musical banter is one of the oldest forms of creative expressions. It makes the intended message more memorable simply by being engaging, lyrical and humorous. We thought that a comic dialogue leading to a conversation on formaldehyde emissions might just be the way to reach out to homeowners, across social, cultural and class identities. We couldn’t think of anyone better than Boman Irani for the role. His presence, not to mention his inimitable brand of humour, adds a touch of domestic familiarity to the campaign.”

     

     

  • Created by Ogilvy and directed by Shoojit Sircar

    Greenply rolls out new TVC

    By Our Staff

    Greenply Industries Limited has launched its new set of TVC campaign ‘Khud bane Ho Toh, Greenply Banta Hain’. The TVCs, which celebrates the resilience of human spirit, have been created by Ogilvy India and is directed by Shoojit Sircar.

    Said Sanidhya Mittal, Joint Managing Director, Greenply Industries Ltd: “We at Greenply understands what it takes to make it on one’s own. As our brands philosophy we always appreciate the length to which individuals go to fulfill their dreams. This campaign is a salute to those self-made people and their indomitable spirit.”

    Added Sujoy Roy, Executive Creative Director, Ogilvy India:”The campaign is a tribute to the undefeated resilience of humanity. The characters are people we can easily relate to. We feel their frustrations because we have all been in their shoes. That’s why their hope is our hope. The mood of the campaign gets succinctly translated into the familiar Tagore song we hear at the end. The message is clear: walk the solitary path even if no one comes to walk with you.”

     

  • The campaign is titled 'Asian Paints Sharad Shamman'

    Ogilvy paints Pujo in a new light

    By A Correspondent

     

    With the threat of a viral pandemic still looming large, people are unsure how to enjoy the myriad Durga Pujo celebrations and go pandal-hopping this year. And hence the campaign ‘Asian Paints Sharad Shamman’.

     

    Said Sujoy Roy, Executive Creative Director, Ogilvy Kolkata: “Every year, Asian Paints Sharad Shamman adds to the Pujo pallette in different ways. This year, we have tried to capture how colours can bring Pujo home, through the story of a little girl celebrating Pujo with her family. As a brand of colours, Asian Paints has brought Durga home in a way that is as unconventional as it is relatable.”

     

    Added Amit Syngle, MD and CEO, Asian Paints Limited: “Asian Paints Sharad Shamman and Durga Pujo go hand in hand. It is a tradition etched in the heart of Kolkatta since 1985. Hence, we know the value of celebration that revolves around the homecoming of Goddess Durga, the daughter of Bengal. Therefore, this year when people thought Sharadiya will look and feel different, we launched a new film to reinstate the fact that with Asian Paints Sharad Shamman, Pujo is wherever you are. Just as elaborate decorations enhance the beauty of a pandal, Asian Paints adds life and color to homes and celebrations. The video also beautifully captures the family using different Asian Paints products in every part of their home during the festive makeover and pujo celebrations.”

     

     

  • The campaign has been conceived in the form of a popular Christmas carol

    Ogilvy & Licious unveil year-end festivities

    By A Correspondent

     

    Licious has launched the Licious Carol on the occasion of the festive Christmas season. The campaign has been conceived in the form of popular Christmas carol, Jingle Bells.

     

    Said Sujoy Roy, Executive Creative Director of Ogilvy, Kolkata: “We wanted to do something unique for the holiday season. The point of the exercise was to talk about Licious Spreads, without being too preachy. Besides, it’s meant for the holidays. Why not have some fun with it? The best thing about the musical is that one can hum along with it,”

     

    Added Manohar Kumar – Business Head, Packaged Food Business, Licious: “Licious Spread is a unique & an innovative offering from Licious. Its India’s 1st Meat spread, a completely new category that currently doesn’t exist in the Indian market. The key marketing task has been not only to drive awareness but also to educate consumers about its usage & consumption occasions. Given the festivity around & popularity of Christmas jingles, it’s an interesting approach of communicating the message in a fun way. Best thing about this musical is that it cuts across age and gender.”

     

     

  • Partnering Asian Paints in this musical journey are three renowned Bengali bands – Cactus, Lakkhichhara and Goshai Gang

    Asian Paints spreads the #ColoursOfPujo with Bengali bands

    By A Correspondent

     

    For more than three decades, Asian Paints Sharad Shamman has been an intrinsic part of Bengal’s Durga Puja. This year Asian Paints is presenting #ColoursOfPujo. Partnering Asian Paints in this musical journey are three renowned Bengali bands – Cactus, Lakkhichhara and Goshai Gang. Each of them presenting a pujo special song, set against the background of a colour that represents Sharodiya.

     

    Said Jaideep Kanse, General Manager – Brands, Asian Paints Limited: “Asian Paints has always believed in celebrating creativity and art. It was with this intent that Asian Paints Sharad Shamman was initiated and now over 35 years of this, we feel the love and respect of the people every time we are in Kolkata during Pujo. Colours are native to both, Durga Pujo and Asian Paints and with this thought, we celebrate #ColoursofPujo this year. We are extremely proud to associate with three leading bands from Kolkata – Cactus, Lakkhichhara and Goshai Gang to bring to life the colours of pujo by highlighting the relevance and significance of key colours.”

     

    Added Sujoy Roy, Managing Partner (Creative), Ogilvy: “Asian Paints has been an integral part of Durga Puja for several years. Every year we pick aunique aspect of the festival and bring it alive. This year we wanted to celebrate the colours of Durgotsav. Colours that evoke memories, represent tradition and find prominence during the festival. We picked three colours. And created three songs. Connecting colours to the key moments of celebration. Painting three vivid pictures of Durgotsav.”

     

     

  • Senco Gold & Diamonds, the jewellery brand from Calcutta, has appointed actor Vidya Balan to star in its advertising

    Vidya Balan stars in Senco’s latest campaign

    By A Correspondent

     

    Senco Gold & Diamonds, the jewellery brand from Calcutta, has appointed actor Vidya Balan to star in its advertising.

     

    Said Suvankar Sen, Executive Director, Senco Gold & Diamonds: “At Senco Gold, karigars are one of the pillars of strength. Each time a client praises our intricate designs, it is a credit to these craftsmen. We are fortunate to have them associated with us for years. In fact, some of the karigars have been with us for generations so they know everything when it comes to jewellery, modern or old; traditional or futuristic. This campaign is a tribute to the karigars who work untiringly to craft jewellery by their hands as well as to the Indian women who are karigars of life”,

     

    Added Sujoy Roy, Managing Partner (Creative), Ogilvy: The task was to take Senco’s brand of craftsmanship to every corner of India as the brand extends its footprint across the nation. With this campaign we will help women, the karigars of life, discover another karigar in Senco. The story of karigari finds its role in the lives of these four women. And depicts how different forms of karigari helps reflect the true identity of every woman. Only an actor as versatile as Vidya Balan could do justice to these roles. Unlike other jewellery campaigns, this campaign doesn’t overpromise or create an eclectic space for jewellery. It is set in the real space. And it finds its voice through the stories of four relatable characters across the country.”

     

     

  • Each of the four films narrates the way a woman finds herself, her life and her identity intertwined with the piece of jewellery that she wears

    Senco’s ‘Karigari’ finds a unique voice in latest campaign

    By A Correspondent

     

    In its new campaign, Senco Gold & Diamonds puts a different lens on craftsmanship. Karigari finds its significance and relevance through the stories of four different women from four different parts of the country – women who find a reflection of their identity in the jewellery they choose to wear.

     

    Said Sujoy Roy, Managing Partner (Creative) Ogilvy Kolkata: “The task was to take Senco’s strength of craftsmanship to every corner of India as the brand extends its footprint across the nation. With this campaign we will help women, the karigars of life, discover another karigar in Senco. The story of karigari finds its role in the lives of these four women. And depicts how different forms of karigari helps reflect the true identity of every woman. Only an actor as versatile as Vidya Balan could do justice to these roles. Unlike other jewellery campaigns, this campaign doesn’t over-promise or create an eclectic space for jewellery. It is set in the real space. And it finds its voice through the stories of four relatable characters across the country.”

     

    Added Suvankar Sen, Executive Director, Senco Gold & Diamonds: “At Senco Gold, karigars are one of the pillars of strength. Each time a client praises our intricate designs, it is a credit to our craftsmen. We are fortunate to have them with us for years. In fact, some of the karigars have been with us for generations so they know everything when it comes to jewellery, modern or old; traditional or futuristic. This campaign is a tribute to the karigars who work untiringly to craft jewellery by their hands.”

     

     

  • The three colours, along with the Ashoka Chakra, were translated in Braille, and cast on a flag made of cement concrete

    MP Birla Cement celebrates Independence Day with a twist

    By A Correspondent

     

    MP Birla Cement, in association with the Lighthouse for the Blind, Kolkata, designed a unique national flag on the eve of Independence Day. Those who had never seen the tricolour with their eyes could now feel it with their fingers. The three colours, along with the Ashoka Chakra, were translated in Braille, and cast on a flag made of cement concrete. The significance of the colours and the symbol was embossed next to them. Once made, the flag went to the students of The Lighthouse for the Blind.

     

    Said Sandip Ranjan Ghose, Executive President, MP Birla Cement: “This was a humble effort on our part to celebrate ‘inclusion’ on our nation’s Independence Day by also bringing in differently abled children into its fold. The initiative resonates with our organisation’s core values of – heart and strength.”

     

    Added Sujoy Roy, Managing Partner (Creative), Ogilvy Kolkata: “The glory of our waving flag is a heritage that belongs to every Indian. We simply wanted to share it with those who are deprived of its vividness. After all, freedom is everyone’s birthright.”

     

     

  • While most cement communications focus on the masonry part of construction, the real worth of cement is measured by the quality of concrete it produces

    MP Birla Cement emphasizes on the true worth of cement, in latest ad campaign

    By A Correspondent

     

    MP Birla Cement has launched its new premium product, Perfect Plus, with a new brand film. Said Sujoy Roy, Managing Partner (Creative), Ogilvy Kolkata: “MP Birla Cement Perfect Plus is the future of the cement manufacturing industry. To make a case for its strength, it was important to give it a heart. The film is a perfect blend of logic and emotions. While the father-son story reveals the heart of the brand, the product details testify the strength of the cement.”

     

    Added Sandip Ranjan Ghose, Executive President – MP Birla Cement: “In keeping with the brand philosophy, ‘Cement Se Ghar Tak’, MP Birla Cement does not simply make and sell cement but also understands the end consumers well. This new TV commercial talks directly to the individual home builder.”

     

     

  • The TVCs have been created by Ogilvy & Mather and is on air across various platforms

    Greenply takes a dig at cheap plywood offerings in latest brand campaign

    By A Correspondent

     

    Greenply Industries Limited (GIL) has kicked off its Ask Greenply campaign with a TVC created by Ogilvy & Mather.

     

    Said Sujoy Roy, Managing Partner (Creative), Ogilvy & Mather, Kolkata:  “The aim of this campaign was to make our consumers aware of the perils of compromising on the quality of plywood. We wanted to arrest the customer’s attention with the help of facts and humour. I think we have done an excellent job!”.

     

    Added Kamal K Mishra, Associate Vice President and Head – Marketing at Greenply:“Plywood accounts for a small portion of the total investment in furniture. Yet if you look at consumer trends, you will see that they are willing to spend on veneers and polishes, but not so much on plywood- the most important component of furniture. The TVCs do a great job in bringing this fact to light. Greenply strives to make consumers aware of plywood’s importance, so that they can identify their needs and prioritise their investments. We have introduced the Ask Greenply platform to provide our customers with relevant information on plywood. All they need to do is ask Greenply. We hope that this TVC will do a great job in spreading the word,”

     

     

  • The film on business loans conveys the idea that Bandhan Bank doesn’t just provide a loan, it also invests in the customer’s dream and helps it come to life

    Ogilvy Kolkata unveils new campaign for Bandhan Bank

    By A Correspondent​

     

    Ogilvy Kolkata has created two films for Bandhan Bank’s home and business loans. Through the two TVCs, Bandhan Bank intends to encourage consumers to follow their dreams and take a step towards improving their lives.

     

    Said Chandra Shekhar Ghosh, MD and CEO of Bandhan Bank: “There are many people who have their own inhibitions when it comes to approaching a bank for a loan. They feel that their financial background makes them ineligible. At Bandhan, we believe in people’s potential, we see what they can achieve tomorrow.”

     

    Added Sujoy Roy, Managing Partner (Creative), Ogilvy Kolkata: “We set out to tell real stories – narratives that resonate with the people we wanted to talk to, things that they feel and experience. It was important for the viewers to relate to the characters and their performance. We wanted to assuage the fears that prospective borrowers may have, and push them closer to their dreams. And, eventually, inspire them to take the next big step in their lives.”

  • The TVC narrates the story of a conservative Bengali mother

    Ogilvy Kolkata executes brand campaign for Senco Gold

    By A Correspondent

     

    Set against the backdrop of an urban, upper-middle-class home, the Senco Gold and Diamonds TVC narrates the story of a conservative Bengali mother who, through the act of giving a bangle to her non-Bengali daughter-in-law, comes to terms with her son’s marital life and eventually accepts his wife as a part of her family.

     

    Said Sujoy Roy, Managing Partner (Creative), Ogilvy & Mather, Kolkata: “Poignant and heartwarming, the new TVC promises to take you on a journey to the heart of every Indian family, and unravel its inexplicable nuances, unavoidable conflicts and eventual resolutions.”

     

    Added Aditya Vikram Sengupta, Director, For Films Pvt Ltd: “Craftsmanship is not limited to jewellery. It is a phenomenon that is present all around us. Every day, we are crafting something new – be it friendship, love or trust. This TVC captures the role of jewellery in crafting relationships.”