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Tag: Sujit Jain

  • The digital campaign focusses on the women of today, in an elegantly orchestrated 'Single-take' brand film

    Rang De unveils its inaugural brand campaign

    By A Correspondent

     

    Rang Dé, the recently launched herbal cosmetic brand by Netsurf Network, has launched its first brand campaign, Exotically Indian.  The digital campaign focusses on the women of today in a brand film conceptualised by Makani Creatives and choreographed by Uma-Gaiti.

     

    Announcing the launch of this campaign, Sujit Jain, Founder and CEO of Netsurf Network said: “The Rang Dé film has a very contemporary look and feel and realistically depicts the way the women of today wear their make-up. The film conveys that make up is not just meant for special occasions any more but forms an integral part of their daily routine of looking and feeling good. The essence of Rang Dé film is about bringing out the fun element artistically expressed in exotic colours whilst working on their make-up. It’s about moving way beyond the conventional make up routine to joyfully experimenting to bring out the bold and beautiful you!”

     

    Added Sachin Padave, Creative Director, Makani Creatives: “The idea was to position Rang De as a brand that helps you embrace yourself. Without letting go of the fact that we’re talking about different individuals, their  different skin tones, their beliefs, tastes and their individualistic sense of fashion. Something that, I believe, we have managed to capture perfectly in the entire campaign, including print and film.”

     

     

  • Makani will be responsible for creatives across print and digital channels along with a 360 degree digital outreach

    Makani Creatives unveils ad campaign for ‘Range De’

    By A Correspondent

     

    Netsurf along with Makani Creatives has launched its homegrown, natural cosmetic brand ‘Rang De’. Under the partnership, Makani will be responsible for creatives across print and digital channels along with a 360 degree digital outreach.

     

    Commenting on the film, Sujit Jain, CEO & Managing Director, Netsurf Communications Pvt. Ltd said: “The primary objective was to position Rang Dé as a contemporary, young, vibrant and exotically Indian brand. To create a fun, unconventional make-up routine that resonates with the women of today. And the result, well, we couldn’t ask for more. We were really excited to her the concept. The entire collaboration – Choreographers, Uma-Gaiti and Makani Creatives Pvt. Ltd. – really helped us achieve more than what we expected out of the film. It was just seamless, something that we were very sure about. Given the fact that we were working alongside two of the best names in their respective fields, the entire experience was incredible.”

     

    Added Sameer Makani, Co-Founder and Managing Director, Makani Creatives: “Over the past two decades, we’ve worked with some of best brands in the fashion and lifestyle space. Our deep understanding of the industry and the ability to deliver ‘the difference’ has helped us and our brands to stand out in this heavily contested arena. The latest example of which, is evident in the Rang Dé campaign.”