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Tag: Sujit Banerjee

  • The deal will enable Publicis Media take a significant into the OOH segment that is expected to grow steadily as per various adspend forecast

    Publicis Media acquires Ecosys OOH

    By A Correspondent

     

    Publicis Media has announced its acquisition of digital Out-of-Home agency Ecosys OOH. Notes a communique: “the agency comes power-packed with robust data and analytics capabilities and is the only agency in the country to provide measurable ROI in the out of home and ambient media space”. We haven’t verified this claim.

     

    The deal will enable Publicis Media take a significant into the OOH segment that is expected to grow steadily as per various adspend forecasts. OOH is expected to grow from INR 37.1 billion  in 2018 to INR 42.5 billion in 2021. The out of home business is likely to see exponential growth given the impetus on infrastructure projects, smart cities and growth in tier 3 & 4 cities in India

     

    Anupriya Acharya

    Said Anupriya Acharya, CEO, Publicis Media India: “Data and technology is going to be the future of OOH agencies and what is unique about Ecosys is that it was set up with a future facing mindset. And in line with that vision they have made intelligent investments into data and technology – be it in the form of proprietary primary research on traffic count or representing media plans in form of heat maps integrating touchpoint and modal data from various social media platforms.  Their strong data-driven culture and their ROI focused approach made them the apt partner for us. We have had a very significant growth in OOH in the last few years and Ecosys’ s differentiated expertise will greatly benefit our clients and further fuel growth for us.”

     

    Sujit Banerjee

    Added Sujit Banerjee, Director & CEO Ecosys OOH: “We are pleased to be joining forces with Publicis Media, a world leading network with a roster of very strong, highly reputed and diverse set of clients. Their leadership in digital, data and new tech coupled with massive growth momentum made them our most attractive choice. This union with Publicis Media will fulfil our expansion plans and will help us consolidate, innovate and scale up on next level of opportunities. It’s been an incredibly rewarding journey so far and we are sure that the new chapter will unfold new and exciting possibilities.”