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Tag: Sujata Dwibedy

  • The media investment arm will comprise four specialisations – Investment Management, Global Media Partnerships, Amnet & The Story Lab

    Dentsu Aegis Network to flex its buying muscles with Amplifi

     

    By A Correspondent

     

    Dentsu Aegis Network has announced the India launch of Amplifi, its media investment arm that comprises four specialisations – Investment Management, Global Media Partnerships, Amnet and The Story Lab. Kartik Iyer, President Media Agencies and Amplifi will spearhead the initiative.

     

    Ashish Bhasin

    Speaking on this launch, Ashish Bhasin Chairman & CEO South Asia said: “We are excited to launch Amplifi in India under Kartik’s leadership and bringing together the four key capabilities under one structure. In today’s world, our media partners have much more to bring on table for our clients, than just media inventory.  Amplifi’s is uniquely placed to drive this supply-side convergence by harnessing data, technology, insight and content to help all members of the Dentsu Aegis Network operating model.”

     

    Added Iyer: “Our constant endeavour has been to bring best in class solutions for our clients that enable their business growth. The launch of Amplifi is another step in that direction and I am very excited with this opportunity.”

     

    Sujata Dwibedy

    As part of this launch, Sujata Dwibedy takes over as Group Buying and Trading Head from Harsha Joshi who is moving on. Said Bhasin on Joshi’s exit: “Harsha, with her vast experience, has been a huge contributor in the growth of the media group. We wish her all the very best for her future.”

     

     

    Kartik Iyer

    Speaking on Dwibedy’s appointment, Kartik said, “Sujata, with over 20 years of media trading and strategy experience, has extensively worked across sectors such as FMCG, telecom, airlines, finance, alcohol and beverages and has led teams in the areas of planning, research, buying and strategy. Her holistic perspective will enable a better integration of all buying and trading functions across the group, in both online and offline media. Sujata will be supported by Prashant Nandan who has over 10 years of expertise in strategic digital marketing, media planning, media buying and content marketing across agencies like Isobar, Maxus and Motivator. Over the past three years, he has been leading buying for Isobar and now moves to Amplifi to deliver the digital buying and trading expertise to the group.”

     

    Speaking on her appointment as Group Buying and Trading Head, Dwibedy said, “I am delighted to have been chosen for this responsibility to drive ROI and deliver value to Dentsu Aegis Network clients. In today’s rapidly changing media marketplace, I look forward to working with our agencies and media partners to deliver this value across media to our clients.” The Story Lab, launched in 2015 in India, will continue to operate as part of Amplifi under the leadership of Sunil Kumaran.

     

     

  • Sujata has earlier worked with Omnicom, Starcom India, Vivaki Exchange, Nielsen India & Lodestar

    Carat appoints Sujata Dwibedy as EVP, Mondelez

    By A Correspondent

     

    Carat India has roped in Sujata Dwibedy as executive vice president. A media veteran with more than 17 years of experience, Sujata has extensively worked across sectors such as FMCG, telecom, airlines, finance, alcohol and beverages. Prior to this, Sujata was head – business development at Omnicom Media Group.

     

    As per her new mandate, Sujata will lead the Mondelez business at Carat in India and ensure that the best possible solutions are provided across all media platforms. Meanwhile, she will also work closely with the Carat APAC team on the business.

     

    Speaking on the appointment, Kartik said, “We are delighted to have the vast experience and capabilities that Sujata brings to the table. I am certain that she will bring to bear all of her learnings to deliver outstanding solutions for Mondelez in India.”

     

    Sujata added, “I have always aspired to work on brand Mondelez. It is a wonderful brand to work on. It is a matter of great pride for me that I will be able to leverage my planning, research, buying and strategic skills for a brand of this stature!”