MxMIndia

Tag: Suhel Vats

  • The ad campaign has been conceptualised and executed by L&K Saatchi & Saatchi

    Ranveer Singh challenges physical boundaries in ad for BigMuscles Nutrition

    By A Correspondent

     

    Actor Ranveer Singh and leading nutritional supplement brand BigMuscles Nutrition have launched their inaugural brand campaign that inspires go-getters to push their boundaries and achieve more.

     

    Conceptualised and executed by L&K Saatchi & Saatchi, the TVC focusses on the premise that more than physical rigour, body building is an individual journey. It’s about discipline and an indomitable spirit. And when this drive to reach newer milestones is accompanied by the right supplement, the journey becomes even more enriching.

     

    Commenting on the launch, Suhel Vats, Director, BigMuscles Nutrition said: “We launched BigMuscles in the year 2009 and it has emerged as the top-most nutritional supplement brand in India over the last three years. We decided to partner with Ranveer Singh as our brand ambassador because he has created new benchmarks in fitness. He has infectious energy and his personality is a direct fit with our brand messaging ‘you are stronger than you think’. We hope to take the brand to the next level with this campaign that encourages the youth of India to believe that they are stronger than they think.”

     

     

  • The actor will be endorsing the brand for the next three years

    BigMuscles Nutrition appoints Ranveer Singh as brand ambassador

    By A Correspondent

     

    BigMuscles Nutrition has announced actor Ranveer Singh as its brand ambassador. The actor will endorse the brand for the next three years as part of a multi-dimensional effort that includes television advertising, alternate media, in-store and point-of-sale executions.

     

    Commenting on this announcement, Suhel Vats, Director, BigMuscles Nutrition said: “We decided to partner with someone like Ranveer Singh as our brand ambassador because he has created new benchmarks in fitness. He has infectious energy and his personality is a direct fit with our brand messaging ‘you are stronger than you think’. We hope to take the brand to the next level with this partnership that encourages the youth of India to be healthy and fit in the right way.”

     

     

  • The account will be handled by the agency's Mumbai office

    L&K S&S bags Big Muscles Nutrition mandate

    By A Correspondent

     

    BigMuscles Nutrition has appointed L&K Saatchi & Saatchi as its creative agency on record (AOR). The agency will be responsible for creating their launch and sustenance communication and will have their creative mandate. The account will be handled by the agency’s Mumbai office.

     

    Charles Victor

    About the association, Charles Victor – Executive Director – L&K Saatchi & Saatchi India, said: “BigMuscles Nutrition is at a stage where they want to take the brand to the next level and be known as a serious contender in the Nutritional supplement category. We are very excited to partner with them to chart out the next chapter in fitness among India’s youth.”

     

     

    Suhel Vats

    Commenting on the association, Suhel Vats – Director, BigMuscles Nutrition added: “We launched BigMuscles in the year 2009 and it has emerged as the top-most nutritional supplement brand in India over the last three years. L&K Saatchi & Saatchi demonstrated some robust creative work stemming from strong consumer insights. We believe their experience in working with brands globally will help BigMuscles Nutrition compete with imported brands and resonate strongly with audiences across markets. We have faith in their ability to do justice to the mandate.”