MxMIndia

Tag: Suhail Tariq

  • Social media campaign to celebrate unique and unconventional friendships

    Honor celebrates Friendship Day with #FriendshipZaraHatke

    By A Correspondent

     

    Mobile phone brand Honor has launched a campaign called ‘Friendship Zara Hatke’ that will run on social media on the occasion of Friendship Day.

     

    Talking about the new campaign, Suhail Tariq, CMO, Honor India said: “At Honor,, we believe these relationships deserve a celebration too and this campaign is an endeavour to celebrate the #FriendshipZaraHatke by embracing such relationships and encouraging users to share their friendship stories with the world. In line with this, we will also host a series of interesting videos followed by engagement activities.”

     

     

  • The campaign has been executed by Mullen Lintas

    Honor promises better for all in latest ad film

    By A Correspondent

     

    Mobile brand Honor has launched its integrated ad campaign titled ‘You deserve better’. The campaign is aimed at reiterating the brand’s commitment to deliver better every time and with the upcoming Honor 20 series. The campaign has been executed by Mullen Lintas.

     

    Talking about the new campaign, Suhail Tariq, CMO, Honor India said: “With the smartphone industry adopting technology at such a rapid pace, consumers today are more empowered and better informed than ever before. Consumers today expect quality design, best in-class cameras and high performance. With our new campaign “You Deserve Better”, we not only want to meet these aspirations, but also keep pushing boundaries to continue to remain the most preferred choice for consumers.”

     

    Commenting on the launch of the campaign, Vikas Mehta, CEO, Mullen Lintas said, “Honor is one of the fastest growing handset brands in the world, and is known globally for its innovation and connect with the youth. The brand aims to bring top end innovation at great value to users and caters to a segment we call, upgraders. Honor 20 series is a great example of devices with specs that meet or beat most flagships. As a true challenger brand, we chose to target people who are stuck with their overpriced flagship phone that often lets them down. This series of content-pieces aims at stirring that dissonance amongst people through a strong point of view from Honor, that #YouDeserveBetter.”

     

     

  • Mandate includes creating a brand proposition, communication planning, creative development for all touchpoints; online and offline

    Mullen Lintas ‘Honored’ with mandate

    By A Correspondent

     

    Mobile-phone brand Honor has announced the appointment of Mullen Lintas as its creative agency. The agency won the creative mandate following a multi-agency pitch held in New Delhi recently. The agency will assist in conceptualising and developing innovative communication strategies to support Honor’s long-term vision of providing best quality products for its young target audience.

     

    On naming Mullen Lintas as its creative agency, Suhail Tariq, CMO, Honor India said: “We are delighted to appoint Mullen Lintas for Honor’s creative mandate for all our brand and product related campaigns. We intend to roll out high impact campaigns for our young audience who are constantly looking for innovative and exciting campaigns, which is in line our creative agency’s philosophy. We look forward to some great work in the future.”

     

    Speaking of the new business win, Vikas Mehta, CEO – Mullen Lintas added: “Mobile devices is one of the fastest evolving categories in the market today, where product life-cycles can be counted in quarters. The rapid pace of innovation has made mobile phones a category where some players believe the product is their brand. It was refreshing to see the team at Honor’s belief in brand-building. We are delighted to partner with them in this journey.”