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Tag: Sudhir Sitapati

  • … on January 18, 2024 in Mumbai

    Sudhir Sitapati to deliver AAAI Subhas Ghosal Memorial Lecture…

    By Our Staff

     

    The Advertising Agencies Association of India (AAAI) and the Subhas Ghosal Foundation (SGF) have announced announce that the Subhas Ghosal Memorial Lecture will be delivered this year by Sudhir Sitapati, Managing Director and CEO, Godrej Consumer Products Private Limited. The event will be held on Thursday, January 18, 2024 in Mumbai.

     

    On behalf of SGF, Sam Balsara said: “We live in a world where Brands play a very important role in consumer lives and have become money spinners for those members of India Inc. who know how to create and nurture them. Sudhir, with his extensive experience of building Brands at Unilever and now at Godrej Consumer Products Limited will deliver, I am sure, a very insightful talk that will be invaluable for all of us in the Marketing, Advertising and Media World”.

     

    Ahead of the lecture, Prasanth Kumar, President, AAAI said: “Sudhir is an experienced and proven brand builder and AAAI is delighted that he has agreed to deliver the Subhas Ghosal Memorial Lecture.”

     

    The Subhas Ghosal Foundation was set up decades ago, soon after the passing away of the veteran adperson, by a band of senior professionals, who knew Ghosal and admired him as a man and as a professional. The Foundation has published many books like “The Making of Advertising”, “Dominance of Advertising”, “Creative Judgement” and “Brands Under Fire”.

  • The film was created by FCB

    Horlicks’ new TVC celebrates confidence

    By A Correspondent

     

    Horlicks has unveiled a new new film that highlights the journey of childhood. The film, notes a communique, brings alive the fact that today’s stories should not be limited to the intrinsic physical growth benefits but to the courage and confidence that children display when they grow well.

     

    Commenting on the latest TVC, Sudhir Sitapati, Executive Director, Foods & Refreshment, HUL said: “India’s nutrition journey is central to the growth of the country. Nutrition is also the primary motivation that drives the mother, as a gatekeeper to the family’s health, so that the child can meet each moment with their full potential. Through this special film, we seek to celebrate the deeper meaning of growth that stems from courage and confidence. We truly believe that children, when enabled to their full potential, will lead the world through change and troubled times.”

     

    Added Swati Bhattacharya of FCB:  “What does a child growing up mean to a mother? Is it the annual health check-up or do they happen in moments suddenly, unrehearsed taking her by complete surprise? This is a grown-up version of our old promise of taller stronger sharper children, now it takes it to the next level where the child applies it to life.”