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Tag: Sudhir Nair

  • Omnicom Media Group will set up a new bespoke unit, TATA@OMG, to manage the business

    Omnicom awarded digital duties for Tata Motors Passenger Vehicles

    By A Correspondent

     

    Omnicom Media Group has been awarded the digital mandate for Tata Motors Passenger Vehicles, following a competitive market review that lasted over two months. Omnicom Media Group will set up a new bespoke unit, TATA@OMG, to manage the business under its group leadership team in India.

     

    Speaking on the appointment, Vivek Srivatsa, Head – Marketing at Tata Motors, said: “We have been focusing a lot on our digital marketing, keeping in line with the cars we are launching and the intended TG. We were looking for partners who could walk the talk with us and take our digital marketing to the next level. What the OMG team came up with is very disruptive, adding a new dimension to marketing in the current context as well as the future.”

     

    Commenting on the win, Harish Shriyan, CEO of Omnicom Media Group India, added: “We’re extremely proud to add such an iconic brand like Tata to our client roster. We look forward to working with the team on continuing their momentum through sophisticated communications strategies and driving fresh growth for the brand.”

     

    Added Sudhir Nair, Managing Director of Omnicom Media Group India: “A Tata win is always prestigious and special. And it is especially rewarding to work with a legacy brand in a revival mode. The turnaround story of Tata Motors Passenger Vehicles is phenomenal. We are delighted to partner with them at such an interesting moment in their brand story. We look forward to collaborating with the team on creating some industry/category firsts and setting some benchmarks in automotive advertising.”

  • Through the product, Berger Paints has subtly touched upon the local culture and added a flavour to the Kerala palette for Malayali consumers

    Berger Paints talks of WeatherCoat Exterior in campaign

    By A Correspondent

     

    Berger Paints India Limited announced the launch of its new ad campaign around WeatherCoat Longlife Exterior Paint specifically for the Kerala market.

     

    This new ad campaign is strategically made to match up to the outlook of Malayalis, notes a communique

     

    Commenting on the concept, Sudhir Nair, General Manager, Marketing, Berger Paints India Limited, said: “The new TV commercial harps on the idea of keeping up the aspirational outlook of  the Malayalis and providing with a quality product which offers ultimate protection under extreme weather conditions. The product is not only everlasting but has an unmatched sheen, which gives protection against fungal and algal growth. After a lot of technological development and innovation we have come up with such a unique product which perfectly suits the requirement of the Kerala consumers.”

     

     

  • The philosophy behind this ad campaign is to create a unique brand identity in the super premium interior emulsion category around luxury and glamour

    Katrina Kaif promotes Berger Paints latest offering in new film

     

     

    Berger Paints India Limited announced a new ad campaign for the launch of its Silk Glamor Luxury Emulsion paint. The film features Katrina Kaif telling the story of her home and how she nurtures the feeling of decorating her home to make it picture perfect. The philosophy behind this ad campaign is to create a unique brand identity in the super premium interior emulsion category around luxury and glamour.

     

    Commenting on the concept, Sudhir Nair, General Manager, Marketing, Berger Paints India Limited, said:“The new advertisement harps on the idea of giving a stylish makeover to the walls of our home with new reflective technology, Silk Glamor. The idea of roping in Katrina Kaif is to explain the beauty of the product to the customers and to accentuate the Silk Glamor brand to higher levels.”

     

    Added Priya Shivakumar, Vice President & Executive Creative Director, JWT: “While thinking of the story line I looked at the wall as not just a physical structure. You know the walls have emotions and soul and it actually gets a meaning when we put objects on it. Each one of us should be very specific while painting our homes and walls and thereby choosing so supreme and sensual touch makes them stay special.”

     

  • Nair's appointment is effective immediately and he will be based in Mumbai

    Sudhir Nair to head digital mandate at Omnicom

    By A Correspondent

     

    Sudhir Nair

    Omnicom Media Group India has appointed Sudhir Nair as Managing Director – Digital. In his new role, Nair will drive the digital agenda for the network and its brands – OMD and PHD as well as lead its growth and momentum.

     

    A digital evangelist with more than 15 years of experience, Nair moves to Omnicom Media Group from Grey Global where he set up their digital offering incorporating a holistic and comprehensive set of services for leading brands across multiples sectors. Under his leadership, Grey Digital transformed into an agency delivering award winning, effective work with the distinction of having won the Agency of the Year accolade, twice at the Indian Digital Media Awards (IDMA) besides other accolades. Post Grey, Nair set up a full service creative agency 21N78E. Prior to that, Nair has spent time at Duckshake.com, Booz Allen & Hamilton, Repro India Limited and VANS Info & Investor Services.

     

    Commenting on his appointment, Jasmin Sohrabji, CEO India & SEA of Omnicom Media Group, said, “As a network, Omnicom Media Group has witnessed a huge growth in digital across all platforms – search, display, social, and mobile offerings in India. Sudhir’s proven track record of delivery will keep our momentum going with a focus on further growth and innovation. Sudhir will work collaboratively with the business units and agency leads to further our digital mandate.” “As a network, we are committed to investing in talent to ensure that we are ahead of the curve when it comes to digital expertise and we are thrilled to have Sudhir on board,” added Jasmin Sohrabji.

     

    Nair commented, “Digital has transformed the advertising and marketing industry for the better. Thanks to the digital revolution, customer engagement has been taken to another level leading to more meaningful brand and consumer connections. In this exciting landscape, I am delighted to join Omnicom Media Group, a network at the forefront of digital innovation. I am looking forward to work closely with both the experienced as well as young talent that exists within the agency to strengthen our offering and make it more future facing.”

     

    Nair’s appointment is effective immediately and he will be based in Mumbai. Nair moves to the position vacated by his predecessor, Avinash Jhangiani, who has taken the role of Chief Innovation Officer within Omnicom Media Group India.