By A Correspondent
With just a little over a month to go for the Commonwealth Games 2018, Sony Pictures Sports Network (SPSN) has launched a promotional campaign titled ‘Rang De Tiranga’. The games will be shown live on SPSN from April 4, 2018.
The campaign revolves around one of Indian cricket’s biggest fan – Sudhir Kumar Chaudhary. He is shown as the face of SPSN’s rallying cry ‘Rang De Tiranga’ that asks fans to show their support for the tricolour and the Indian athletes. Said Rajesh Kaul, President, Sports and Distribution Business, Sony Pictures Networks India: “This is the first major multi-sport event on SPSN and with great pride we announce the ‘Rang De Tiranga’ campaign for the decorated Commonwealth Games 2018. With a premium sporting event like CWG, SPSN takes forward its pioneering objective to develop a multi-sport culture in India. Historically, Indian athletes have always performed well at these games and have brought honour to the nation. Competing against top athletes, and coming back home with medals is a phenomenal achievement, not just for them, but also for the sporting environment of India. Through this campaign, we would like to encourage the fans across country to cheer for our athletes.â€