By A Correspondent
- Sudhendu Ram
- Sanjeev Gupta
Leading outdooradvertising agency Global Advertisers has strengthened its team with Sudhendu Ram appointed to head marketing initiatives pan-India. The agency has expanded its business in Tier II and III cities wherein large scale of BTL activities are taking place.
Commenting on the appointment, Sanjeev Gupta, MD, Global Advertisers, said “The outdoor industry is undergoing tremendous change, brands are now exploring new opportunities to tap consumers of tier II and tier III cities. Therefore, to cope up with the increasing demand, we have roped in several senior professionals and young talent this year. Now we have Sudhendu on our board to maximize our reach and improve the quality of our service. We wish him all the best for his new challenge.”
Speaking on the association with Global Advertisers, Mr Ram, said “My aim is to take Global to the next level of media engagement and recall with my deep understanding of media and expertise in terms of networking and knowledge.”