Tag: Sudeep Gohil

  • Sudeep Gohil moves on from Publicis India

    By A Correspondent

     

    Sudeep Gohil

    Sudeep Gohil, Chief Strategy Officer & Managing Partner, Publicis India has announced that he is moving on from the agency. The move follows the end to his 18-month contract, which will end in August 2018. He is contemplating his next career move, which he will announce very soon.

     

     

    Saurabh Varma

    Commenting on Gohil’s tenure at the agency, Saurabh Varma, CEO, Publicis Communications India said: “As a planning maverick, Sudeep’s role at the agency was second to none. He was instrumental in shaping up the future of a number of brands with his dynamic ideas and out-of-the-box solutions. Under him, the planning function was established as a well-oiled unit resulting in the agency winning multiple accounts over the past year or so. We will miss his dedication and passion that he bought to work every day but I am sure he will excel in whatever next he does. I wish him the very best for his venture.”

     

    Srija Chatterjee

    Sharing her views, Srija Chatterjee, Managing Director, Publicis India said: “The past 16 months have been almost the same for Sudeep & me as we embarked on our journey at the agency around the same time. His mandate was to bring in finesse and ambition in the ideas that came out of the agency, and I am glad to say that he lived up to the promise to its fullest. Under him, the agency was able to throw up some fascinating and purpose-led work, which created quite an impact in the marketplace. We are sad to see him go, but are happy that he will be at his ambitious best in whatever he does next. I wish him the best for his future.”

     

    Sharing his experience, Gohil said: “My tenure with the Publicis India team has been amazing. The energy, enthusiasm and passion is genuinely infectious, but all good things come to an end. I’m looking forward to seeing what more the crew achieves in my absence.”

     

     

  • Russell John joins Publicis as VP- Strategy

    By A Correspondent

     

    Russell John

    Publicis India has announced the appointment of Russell John as Vice President – Strategy. To be based out of Mumbai, John will report to Sudeep Gohil, CSO and Managing Partner, Publicis India.

     

    John joins Publicis India from Lowe Lintas where he was an Associate Vice President. He was one of the planners on the global team for Lifebuoy across the markets of South Asia, South East Asia, North Africa & Middle East. Apart from that, he also managed the regional planning mandate for a host of brands including Pepsodent, Housing.com, Paranjpe Realty, Tata Tea, Britannia, Sonata Watches, ICICI Prudential Life Insurance, Bajaj Bikes, UTI Mutual Funds, Karvy Finance, BPCL etc.

     

    Commenting on his appointment, Gohil said: “From our initial meetings, I was excited about Russell joining us and working with our clients. He has a rare blend of characteristics, which make him a great person for the growing team. Humility, curiosity, passion, intelligence and a magnetic personality. I’m very enthusiastic to see his ideas come to bear on the work we are doing in the agency.”

     

    Sudeep Gohil

    Expressing his views on joining the agency, John said: “In Sudeep Gohil, Srija Chatterjee and Paritosh Srivastava, I found leaders who I wanted to associate with. It seemed like a buzzing and encouraging environment, which would give me an opportunity to add value to both the group as well as a varied set of brands. I am looking forward to lots of exciting associations and doing some great work for Publicis India.”

     

     

  • Account Planning Group launched in India

    By A Correspondent

     

    Having made its mark as an acclaimed community of planners and strategists across the globe, the Account Planning Group (APG) is set to formally begin operations in India. Helmed by Sudeep Gohil of Publicis India with support from planners across top agencies, the APG will begin its India chapter next week with an inaugural session that will see senior adperson and founder & chairman of Whyness Worldwide, Ravi Deshpande present a session on Culture and Creativity.

     

    The session will be held at the newly opened MTV@FLYP, Kamala Mills, Lower Parel on December 13, 6.30pm onwards.

     

    Sudeep Gohil

    Commenting on the launch of the India chapter of the London-headquartered organisation, Sudeep Gohil, Chief Strategy Officer & Managing Partner, Publicis India said: “Globally, the APG is a well-established body with a number of countries including UK, Australia, Canada and Germany – successfully running their operations with partner agencies in individual markets. It was surprising that India, despite being the hub where so many great ideas take birth, didn’t have the APG to bring together and celebrate achievements of the planning community. That will now be a thing of the past as we have set up a core committee for APG India that will work closely in formulating the core objectives and will also create a platform for people to engage, deliberate and debate. We are thankful to Ravi Deshpande for gracing the inaugural function, and we look forward to hosting similar events on a regular basis across the country.”

     

     

  • Rejig time at Publicis Worldwide

     

    It was the day of the Effies. A few days before the announcement, we had received indications that it could happen. But then it was an announcement that was long overdue.

    At the Effies itself, the new boss ensured that he’s not seen just as head of one of the arms that he led thus far.

    We’re talking about Publicis Communications and Saurabh Varma. On December 16, it was announced that Varma, the Leo Burnett Group CEO South Asia, would be incharge of Publicis Communications for India.

    The announcement assumed significance as Varma would also be incharge of three other major agencies: Publicis Worldwide, L&K Saatchi & Saatchi and MSLGroup and their respective subsidiaries.

    While MSL wasn’t going to be much of a problem with Amit Misra being at the helm after the exit of joint head Chetan Mahajan and he would report to Varma, there could be a problem at the other two. The communique sent to us then said that Nakul Chopra, the head of Publicis Worldwide for some years and Praveen Kenneth, head of L&K Saatchi & Saatchi will not report to Varma, even as Varma was to be incharge of the agency. Hmmm.

    But later it became clear. While Chopra continued to be in his position, he was no longer head of business (or overseeing the P&L).

    In the case of Kenneth, his commitments with Publicisare reported to end soon. The picture will get clearer on that front in the next two quarters.

    For Varma, the job on hand was tough.

    Having done a clean-up at Leo Burnett, getting an all-new team (okay, okay, we are euphemising the exiting of the old guard), integrating Indigo and Orchard into the system in a bigger way, it was time to look at Publicis Worldwide.

    A press release sent to us confirms the intent. Though the mainstay of the story has been tucked in at the end: Nakul Chopra, CEO, Publicis South Asia, will now be the Senior Advisor at Publicis Communications India. Chopra has spent over 20 years helming Publicis in India. He is currently President of the Advertising Agencies Association of India (coincidentally when Varma took charge at Leo Burnett, CEO Arvind Sharma was also President of the AAAI).

    But along with the overhaul, there is also the announcement of the entry of Marcel from the group’s international shores to Mumbai. Marcel is a combo of a digital agency and creative boutique. Its clients include Uber, Instagram and Ray-Ban, but these aren’t coming to India with it for now.

    Said Charles Georges-Picot, Global CEO, Marcel: “We are thrilled to open a new office in Mumbai. Marcel is a precious brand that we only share with like-minded people. I know that together we will create amazing work. It is what drives us at Marcel.”Marcel has offices in Paris, Sydney, New York and Sao Paolo. In India, it will be headquartered in Mumbai.

    But while Marcel is good news on any day, here’s what make the March 30 announcement significant, other than the official announcement of Chopra’s advisory role: Currently, Publicis Worldwide has three agency brands – Publicis Ambience, Publicis Capital and Publicis Beehive. This will change with immediate effect.  Now, Publicis Ambience and Publicis Capital will become Publicis India. It will continue to build on the momentum of creating shareworthy ideas that impact share of wallet.

    And Publicis Worldwide will have a new leadership at the helm. Srija Chatterjee (Managing Director) and SudeepGohil, (Chief Strategy Officer and Managing Partner) will join forces with Bobby Pawar, (Chief Creative Officer and Managing Director). They will run all the Publicis Worldwide operations in India, including Marcel, and report to Saurabh Varma, CEO, Publicis Communications, India.

    We aren’t yet sure of who will have have the P&L responsibilities, because there’s got to be one clear leader for PublicisWW.

    Speaking about the new developments, Varma said: “I believe it is the right time for Marcel to come to India. ‘Lead the change’ can only happen through a disruptive model and a world-class International-Indian team. The leadership team has been carefully put together to deliver on our ambition for Publicis Worldwide, in India.”

    Chatterjee joins from MullenLowe Singapore, where she was the Global Business Director. On her new role, Chatterjee said: “When I met Saurabh and discussed the plans for Publicis, the potential and ambition for the agency left me both, excited and nervous. With its mantra of ‘Lead the Change’, and the focus on true integration across all our different platforms, I believe that Publicis is now at a crucial juncture, poised for exponential growth and recognition. I look forward to being part of this journey with Bobby, Sudeep and the team here.”

    Gohil moves from 72andSunny LA, where he consulted on the agency’s Asia-Pacific plans, and led the Adidas business globally. On his appointment, Gohil said, “The Publicis team really impressed me with their bold ambitions, tenacious attitude and passion for great work – they have great clients and an enviable team. The opportunity to work with Bobby, Srija and Saurabh was a big part of my belief and excitement for the plan ahead for Publicis. All of this combined with the bold mandate for the business both locally and in the region made it an offer I couldn’t refuse.”

    Echoing Varma’s sentiments on the evolution of Publicis Worldwide, Pawar added, “I am really excited for our people and our clients. We’ve been doing some cool work. With the addition of the world-class talent and global experience of Sudeep and Srija, I’m sure we will take it up a few notches. It’s game on.”

    Meanwhile, Publicis Beehive will stay focussed on offering holistic marketing solutions to Indian entrepreneurial clients. SanjitShastri continues as the CEO of Publicis Beehive and will report directly to Saurabh Varma. Paritosh Srivastava, the COO at Publicis Ambience, is now COO at Marcel.

    Next stop: L&K Saatchi & Saatchi.