MxMIndia

Tag: Sudarshan Rajan

  • Minesweeper recently tied up with Quickmetrix to offer digital services

    Minesweeper bags Nirmal Lifestyle account

    By A Correspondent

     

    Minesweeper has bagged the mandate of Nirmal Lifestyle for Media Strategy and Planning assignment.  Minesweeper will deploy a specialized integrated approach, wherein, a team of cross media specialists who work together on a solution that maximizes the reach and impact of the advertising campaign through media strategy and planning. Earlier, the company also bagged Catapoolt.com and SVC bank account.

     

    Nirmal is a brand reckoned with over 30 years of development in Mumbai. Its sustained development design for Mulund has earned a reputation of bringing the suburb in the forefront of city’s expansion. It is an ISO 9001:2008 and ISO 14001:2004 certified company that lives to its promise to provide best in quality and design.

     

    Saurav Shaw, Head Marketing, Nirmal Lifestyle Ltd., said, “We believe that customers should discover an exciting world of branded lifestyle residences specially adapted to every users needs, lifestyles and tastes. We believe in redefining the trends to reflect comfort, practicality, luxury and style.  This has also made us a marketplace leader.”

     

    Sudarshan Rajan, Chief Operating Officer, Minesweeper Media, said, “Our objective is to optimize media exposure and provide a bang for the buck for Nirmal Lifestyle through an effective combination of Media and Digital will move towards intelligent analytics which make business easier.”

     

    Minesweeper recently tied up with Quickmetrix to offer digital services, and focuses on maximizing clients’ business results through its services of Media Planning and Implementation, Media Buying, Operations, and Analytics with a tool that helps e-commerce companies in responsive media campaigns.

     

  • It helps e-commerce companies in responsive media campaigns

    Minesweeper launches proprietary Media Planning tool

    By A Correspondent

     

    E-commerce companies can now effectively minimize their wastage and maximize results by efficiently combining the marketing insights and expertise with extensive media research, at Minesweeper Media. With this tool they can enjoy the benefits of a media plan that ensures that the advertising campaign/communication reaches out to the maximum, yet intended, audience.

     

    Minesweeper Media has launched a proprietary tools that helps e-commerce companies in responsive media campaigns.

     

    Sudarshan Rajan

    Sudarshan Rajan, Chief Operating Officer, Minesweeper Media, said, “We optimize our media plans in a way that that not only meet the media measurement parameters but also help deliver significant ‘business results’ to our clients. The goal is to not just bring the best media buying and selling solutions to the table, but also optimize ROI on advertising.”

     

    Being backed by proprietary systems and media models for setting campaign awareness and communication frequency levels, Minesweeper Media also ensure maximization of media output by advanced tools and post campaign analytics.