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Tag: Suchit Sikaria

  • The business was won in a tightly-contested multi-agency pitch

    Mobile Premier League awards digital mandate to Performics India

    By A Correspondent

     

    Performics India has won the digital media and analytics mandate for mobile e-sports platform Mobile Premier League (MPL). The business was won in a tightly-contested multi-agency pitch which saw participation from leading agencies. This win, notes a communique, along with other big recent wins like Cred, Udaan and the commerce mandate for ITC’s foods division, further strengthens Performics India’s Bengaluru office which was set-up in 2019.

     

    Said Rajat Gupta, Vice-President of Marketing at MPL: “MPL has a unique product offering in the fast evolving Mobile Gaming space. And we are in a phase of rapid expansion and growth. We were looking for a partner who would appreciate the complexity and scale of our business and would accordingly customize everything for us. In Performics India we found that partner and are looking forward to doing category leading work with them.”

     

     

    Added Suchit Sikaria, Managing Partner, Performics India: “We are thrilled and honoured to be appointed as MPL’s digital partner. With our expertise across Media, Tech & Analytics we are confident of helping MPL realize all its business goals. Along with running their digital media campaigns, setting up the Google Marketing Platform stack for MPL is extremely exciting for us.”

     

     

  • The business was won in a tightly-contested multi-agency pitch

    Performics India wins the digital duties of GoAir

    By A Correspondent

     

    Performics India has won the integrated digital media mandate for GoAir. The mandate includes performance media, SEO and analytics.

     

    Said Shabnam Syed, Vice-President & Head of Marketing and E-Commerce at GoAir: “We were looking for a partner who would understand the complexity and challenges of our business and would accordingly customize processes. We are in a phase of rapid expansion and growth hence needed our partner to have varied skillsets and be extremely agile to deliver real business impact. Our partnership with Performics India is aimed at driving efficiencies across paid as well as owned digital media and we look forward to growing together to new heights while driving effective business outcomes.”

     

    Added Suchit Sikaria, Managing Partner, Performics India: “We are thrilled to be appointed as GoAir’s digital partner. It is a very prestigious win for us. We are confident that our data-driven approach and integrated expertise across Paid Media, SEO & Analytics will add immediate value to the account. We aim to bring in greater automation to leverage actual business trends & insights for near real-time decision making, campaign management and personalization.”