MxMIndia

Tag: Subroto Pradhan

  • He will head the entire ADK Fortune account management function at the agency

    Ambar Sharan Lal joins ADK Fortune

    By A Correspondent

     

    Ambar Sharan

    ADK Fortune Communications has hired Ambar Sharan Lal as Vice President and Business Director. Lal will be positioned at the Gurugram office and will head the entire ADK Fortune account management function at the agency across clients.

     

    Commenting on his appointment, Subroto Pradhan, Managing Partner, ADK Fortune, said: “We welcome Ambar at ADK Fortune. His vast experience and leadership qualities will surely be an added advantage to our clients and brands. I am sure Ambar will bring in the new energy and lead the team to our next phase of growth.”

     

    Added Lal: “ADK Fortune is a great place brimming with talent and great work. The agency is on an ever-increasing growth path and it is wonderful to join a team full of enthusiasts. The diverse portfolio of brands allows ample opportunity to perform across categories. I’m excited and looking forward to this challenge.”

     

     

  • The campaign communicates the efficacy of its learning app

    Extramarks’ #FundaClearHai campaign tells children to take the stress out of studying

    By A Correspondent

     

    Extramarks has unveiled its latest campaign – #FundaClearHai that is conceptualised by ADK-Fortune and communicates the efficacy of its learning app.

     

    Commenting on the new campaign, Atul Kulshrestha, Chairman and Founder of Extramarks said: “Traditional learning experience in India has been marred by the focus on memorising concepts, rather than understanding them. Extramarks has been working to disrupt this and build learning solutions which are highly visual, easy and engaging. All difficult concepts are taught through rich animations backed by strong storylines, which makes them absolutely unforgettable. The #FundaClearHai campaign very simply expressed the above mentioned belief and Extramarks philosophy.”

     

    Added Subroto Pradhan, Managing Partner, ADK-Fortune: “There is a heightened anxiety amongst parents for their children to do well in exams. At times, it overshadows the confidence and preparedness of the kids. The communication plays up on this typical behaviour. But now, they can take it easy with Extramarks’ quality learning app.”

     

     

  • Developed by Asatsu DK Fortune Communications (ADK-Fortune), the campaign is on air across all popular channels

    Honda launches new TVC for CB Shine SP

    By A Correspondent

     

    Honda Motorcycle and Scooter India Pvt. Ltd. has rolled out its latest 360-degree campaign – ‘Effortless Style Gets Sportier’ for the CB Shine SP. Developed by Asatsu DK Fortune Communications (ADK-Fortune), the campaign is on air across all popular channels.

     

    Said Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India: “The new CB Shine SP ‘Effortless style gets Sportier’ campaign differentiates the CB Shine SP rider as someone who doesn’t have to try hard to look stylish, he is effortlessly stylish naturally. And now he gets an extra boost of sportiness which makes him a bonafide style icon.”

     

    Added Subroto Pradhan, Managing Partner, ADK Fortune Communications: “The new Honda CB Shine SP has gone up a notch above with its sportier looks and features. It truly mirrors the riders’ imagery whose effortless style exudes a certain charm. In a rather playful and sporty way.”

     

     

  • The account will be handled out of the agency’s Gurugram office

    Radico Khaitan appoints ADK-Fortune for 3 brands

    By A Correspondent

     

    Radico Khaitan Ltd. announced the appointment of ADK-Fortune as its creative agency. The agency will lead the development of brand campaigns for Magic Moments Vodka portfolio, Morpheus Brandy and Rampur Single Malt. The account will be handled out of the agency’s Gurugram office.

     

    Commenting on the association, Amar Sinha, CEO said, “We are happy to bring on board ADK Fortune to drive the advertising and communication strategy of our premium brands portfolio. We currently hold market leadership position in the premium vodka and brandy segments. We also hold dominant position in the defence business besides exporting our flagship brands to more than 70 countries globally.  We are sure that the combination of the Radico’s think tank and ADK’s strong creative and communication team backed with a track record of successful campaigns for some of the most admired brands of India will take the company to the next level.”

     

    Commenting on the win, Subroto Pradhan, Managing Partner, ADK-Fortune said, “Radico is an interesting case of an Indian company leading the turf against a slew of multinationals in a highly competitive vodka and brandy category. We are absolutely delighted to further the agenda on their premium portfolio and hope to come up with some outstanding engagement ideas.”

     

     

  • The account will be handled out of the agency’s Gurugram office

    ADK-Fortune to handle creative duties of Pro-ease and Xpert

    By A Correspondent

     

    RSPL Group announced the appointment of ADK-Fortune as their creative agency for two of their brands Pro-Ease Sanitary Napkins and Xpert dishwash. The agency will lead the development of all brand campaigns of both the brands in India. The account will be handled out of the agency’s Gurugram office.

     

    Commenting on the association, Sanjay Tandon. Consumer Marketing lead at RSPL said: “We welcome ADK-Fortune on board once again and this time for two of our important brands – Pro-Ease and Xpert Dishwash. We have had a great partnership with the team on our brands like Ghadi, Namaste India and Furo. Their enthusiasm, commitment and vision on the brand matched ours and we are sure we will strengthen our partnership further.”

     

    Commenting on the win, Subroto Pradhan, Managing Partner, ADK-Fortune added: “We are delighted to partner RSPL group on Pro- Ease sanitary pads and Xpert Dishwash. Both are important brands in their portfolio with enormous potential. It reinforces their faith in us and belief in the kind of work we are doing including the one recently done for Xpert”

     

  • The account will be handled out of the agency's Gurgaon office

    Pathkind Diagnostics appoints ADK-Fortune Communications as its creative agency

     

     

    Pathkind Diagnostics has announced the appointment of ADK Fortune Communications Pvt. Ltd. as their creative agency. The agency will lead the development of all the brand campaigns for Pathkind Labs in India. The account will be handled out of the agency’s Gurgaon office.

     

    Commenting on the association, Sanjeev Vashishta MD & CEO PathKind Labs said: “We are delighted to have ADK as our creative agency. We saw some fantastic ideas from multiple agencies in the pitch process, but ADK’s work resonated brilliantly with our thought process. Our motto of [alleviating the pain from the faces of our customers/ patients’ was captured very nicely by ADK in their theme. I’m sure this partnership will be fruitful for the brand with the intent of increasing brand awareness, higher top of mind recall and overall market share. I would like to wish all the luck to the ADK team.”

     

    On the win, Subroto Pradhan, Managing Partner, ADK-Fortune Communications added: “It is an interesting challenge and a great opportunity to build a strong brand in the diagnostic landscape of India. Our country needs diagnostic facilities to be extended to the common man, which are affordable and accurate. Extending Mankind Pharma’s footprint in this space through Pathkind is a great move. We are proud to be associated with this initiative.”

     

  • Developed by Asatsu DK Fortune (ADK), the campaign is now on air across TV channels and digital media

    Honda unveils latest campaign for Activa 125

    By A Correspondent

     

    Honda Motorcycle & Scooter India Pvt. Ltd. has released the latest TVC for the ‘Frontastic’ Activa 125 automatic scooter. The‘Make life 1-2 ka 5!’ campaign celebrates how today’s young professionals maximize the excitement in their life with powerful Activa 125. Developed by Asatsu DK Fortune (ADK), the campaign is now on air across popular TV channels and digital media.

     

    Said Yadvinder Singh Guleria, Senior Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd: “The Honda brand is today synonymous with scooterisation. When we launched Activa 125 in 2014, the key communication objective was to showcase how Indian customers could now Step Up in life with Activa 125 (which was then India’s first 125cc automatic scooter). With the new ‘Make Life 1-2 Ka 5’ campaign, Honda is strongly communicating its 125cc advantage to the TG i.e those ambitious young working professionals who want to make a powerful style statement on the go.”

     

    Added Subroto Pradhan, Managing Partner, ADK Fortune Communications: “Today’s young professionals don’t want to be stereotypical. Constantly looking for newer trends, they love to make a statement with what they ride. Especially when it is a ‘frontastic’ stylish looking scooter-The Activa 125.”

     

  • Developed by Asatsu DK Fortune Pvt Ltd (ADK), the campaign features Himansh Kohli

    Honda launches new communication campaign for CB Shine SP

    By A Correspondent

     

    Honda Motorcycle & Scooter India (HMSI) has rolled out its latest television commercial (TVC) for the CB Shine SP.

     

    Developed by Asatsu DK Fortune Pvt Ltd (ADK), the campaign features Himansh Kohli, the Bollywood debutante and youth icon.

     

    Said Yadvinder Singh Guleria, Senior Vice President-Sales & Marketing, Honda Motorcycle & Scooter India: “Honda is India’s most preferred brand in the 125cc executive motorcycle segment. While CB Shine is the choice of mature professionals, its younger sibling CB Shine SP is a successful Urban Commuter with added advantage of 5th gear and digital analog meter. With this campaign, Honda is connecting with the aspirational buyers seeking that extra style and want to stay a step ahead effortlessly”

     

    Added Subroto Pradhan, Managing Partner, ADK Fortune Communications: “CB Shine SP 125 is one of the most stylish bikes in the 125cc motorcycle segment. We had to showcase the rider imagery in an easy and effortless manner,”.

     

    “The calling card is style and the seamless design of Shine SP makes it effortless to exude one’s unique style. The creative amplification is a commentary on how people try to do that extra bit to come across as stylish which might end up making them look stupid at times. Defeating the basic purpose,”said Akashneel Dasgupta, ECD, ADK Fortune Communications.