MxMIndia

Tag: Subroto Geed

  • The show will be aired on Gemini TV starting June 25, every Sunday at 8:30pm

    RanaDaggubati associates with McDowell’s for Gemini TV initiative

    By A Correspondent

     

    United Spirits brand McDowell’s is set to bring alive such friendships of well-known personalities from real to reel life in a new talk show called No 1 Yaari in collaboration with Mindshare andGroupM. Hosted by superstar RanaDaggubati, the show will be aired on Gemini TV starting June 25, 2017, every Sunday from 8:30 to 9:30 pm.

     

    Commenting on the new show, Subroto Geed, Senior Vice President – Marketing, at United Spirits Limited said: “Joining hands with people who matter and curating a show that is all about bonds that last was always on our agenda. No. 1 Yaari by Mc Dowell’s No. 1 Luxury soda aims to cater to the need for interesting content on television. To co-produce a show about a bond that brings about the biggest change in one’s life, we hope our audience go on to rekindle their ‘yaaris’ and reach out to their long lost friends, often lost in our fast paced lives. Also with this we look to take a step forward in creating more engaging content to connect and engage with the youth today!”

     

    Expressing his opinion on the new show, Prasanth Kumar, CEO Mindshare South Asia said “Friendship and brotherhood are one of the most beautiful bonds in one’s life that needs to be relished in this fast pace world. There could not be a better idea than celebrating the same through this show which is India’s first celebrity chat show which will raise a toast to celebrate – Friendship. Bringing this live is exciting. It’s a great platform for the brand. We at Mindshare recognise the consumer tastes as triggers to customising content. We are looking forward to making this bigger.”

     

  • A 3-part digital film series where Captain Morgan and Vir Das show how to bring fun into our everyday adventures has been created by Weirdass Comedy

    Captain Morgan and Vir Das capture everyday adventures via latest digital campaign

    By A Correspondent

     

    Captain Morgan Original Rum and Vir Das have introduced a series of digital films that introduce the fun and charismatic spirit of the Captain to the country

     

    The films have been conceptualised and produced by Weirdass Comedy and speaking of his experience of working with Captain Morgan for the digital films, Vir Das said “I love the content that Captain Morgan has created globally and it was exciting opportunity to reiterate the brand’s spirit in the Indian context. As the brand had just launched in the country and we had an icon like Captain, we wanted to show real scenarios where fun solutions can diffuse the tension in the room. We hope the audiences enjoy the films imbibe the Captain’s spirit in their lives.”

     

    Speaking of the campaign, Subroto Geed, Sr. VP – Marketing, Prestige Brands for United Spirits, said: “Captain Morgan is an epitome of adventure and fun and symbolizes the true spirit of Caribbean. We are delighted to have creative partners in Vir and Weirdass who have beautifully understood the brand spirit and helped us create stories which resonate in Indian popular culture. We hope Indian millennials feel a strong affinity to the films and celebrate their fun occasions with Captain Morgan Original Rum.”

     

  • The ad is built on the insight that millennials today are becoming increasingly individualistic and on this bold journey, if they manage to overcome the fear of social stigma, failure etc then nothing can hold them back

    Virat Kohli in new campaign for Royal Challenge Sports Drink

    By A Correspondent

     

    Royal Challenge Sports Drink has unveiled its new campaign starring Virat Kohli that encourages the youth to make bold moves by giving out the message ‘Agar Bold NahiKhelenge, TohKabhi Na JaanPaayenge’’.

     

    Developed by DDB Mudra Group, the new Royal Challenge Sports Drink campaign is built on the insight that millennials today are becoming increasingly individualistic and on this bold journey if they manage to overcome the fear of social stigma, failure etc then nothing can hold them back.

     

    Said Subroto Geed, Senior Vice President – Marketing, at United Spirits Limited: “The purpose of Royal Challenge Sports Drink is to inspire the spirit of taking on life – which is about being bold, stepping out of your comfort zone and making choices that are not defined by boundaries which others create for you. Virat Kohli is one of India’s biggest icons and he truly embodies this bold spirit – both on and off the field. Through Virat we hope to build a strong resonance for the campaign message and build the desire to live bold in the DNA of country’s youth”.

     

    Commenting on the campaign, Sonal Dabral, Chief Creative Officer of DDB Mudra Group added: “These times are full of opportunities for everyone but opportunities also bring insecurities and a paralyzing fear of failure. This is where Royal Challenge Sports Drink comes in. It inspires us to take risks, it inspires us to be unafraid to walk alone. In this TVC, Virat the champion risk taker, questions a world that would havethemrather stay safe than venture into the unknown. The film, inspired by real challenges and Virat’s own exploits as a cricketer, throws the proverbial spanner in the works, questioning the predestined journey we’re on, and signs off by gently suggesting that the path less taken is the only path worth taking. Asking us to play bold. It’s been not only exciting but truly inspiring working on this film”.

     

  • The platform will also going forward provide access to workshops and networking opportunities with renowned thought leaders

    Signature Start Up launches new brand campaign

    By A Correspondent

     

    Signature startup.in is a new platform launched by United Spirts – a Diageo Group company, which encourages youth to tap into their passion and make a mark for themselves. Through an amalgamation of real life success stories, Signature startup.in has created a platform which would inspire people to take their passion a step further and turn it into a paycheck.

     

    The Signature Start Up platform will also going forward provide access to workshops and networking opportunities with renowned thought leaders along with other talented individuals. An exclusive range of start-up accessories is also available on this platform.

     

    The Signature Start Up platform is being launched with a television and digital campaign which will feature a series of real stories of people who have converted their passion into paycheck. The first TVC stars celebrated drummer Virendra Kaith from Demonic Resurrection, a melodic death metal band. The TVC beautifully narrates the story of what inspired Virendra to quit a stable job at a call center and follow his passion for music which led to him winning the best drummer award at the Rolling Stone (India) Metal Awards 2015.

     

    Commenting on this initiative, Subroto Geed, SVP Marketing at United Spirits Ltd. said, “Today we are seeing a strong cultural shift where more and more people are making professional choices that are not limited to corporate success but are about taking their passion forward. With Signature Start Up we are creating a platform that both inspires and enables people begin their passion to paycheck journey. Virendra’s is one such real story and we hope it will strongly resonate with everyone who wants to make a mark.”

     

  • The Kingfisher Ultra Indian Derby partnered by Signature Packaged Drinking Water to be held on Sunday 7thFebruary

    Stage set for Kingfisher Ultra Derby on Feb 7

    By A Correspondent

     

    Kingfisher Ultra, the successful brand from United Breweries, announced its first ever association with the Indian Derby, leading to the 2016 running of the Grade 1 Indian Derby – The Kingfisher Ultra Indian Derby.The Derby is partnered by Signature Packaged Drinking Water and will be held on Sunday, 7th February 2016.

     

    Samar Singh Sheikhawat, Senior Vice President – Marketing, United Breweries Limited along withZavaray S. Poonawalla, Chairman of the Royal Western India Turf Club and Vivek Jain, Chairman of the Marketing Committee, RWITC, unveiled the trophy recently. The Kingfisher Ultra Indian Derbyis one of the richest sporting events in India boasting large stake money in excess of Rs. 3 crore, and a grand exhibition of equine power and high fashion.

     

    Samar Singh Sheikhawat, Senior Vice President – Marketing, United Breweries Limited said, “We have leveraged fashion and lifestyle to create a distinct premium identity for Ultra, and the Kingfisher Ultra Indian Derby is India’s biggest show of fashion, apart from being the most prestigious horse race in the country. We look forward to delighting consumers with the Ultra Experience – The Emperor of Good Times”

     

    Subroto Geed, Senior Vice President – Marketing, United Spirits Limited said,  “USL will continue to partner with RWITC through revised terms of engagement for the remaining two years of the existing contract – in 2016 and 2017.  USL and RWITC have had an unprecedented long and mutually beneficial relationship for over 3 decades, with USL building the Indian Derby to its current stature as India’s premier racing and lifestyle event.  USL through Signature Packaged Drinking Water will continue partnering with the Indian Derby as a title partner as the title transitions to the new sponsorship.”

     

    The upcoming extravaganza will boast internationally acclaimed jockeys and their prime stallions battling it out on the turf as the city gears up to put their best fashion foot forward. The Indian Derby is the single largest attended event in Mumbai and one of the leading community celebrations in the world.