By A Correspondent
Dentsu Webchutney has joined hands with Homegrown to launch HDFC Life’s second edition of the Memory Project. Said Nishi Kant, Branch Head and EVP, Dentsu Webchutney- Mumbai: “Being a creative digital agency, we thrive on positivity and looking at the brighter side. The Memory Project gave us the opportunity to drive optimism through creativity, and this novel combination is what inspired us to go ahead with a second take on The Memory Project.â€
Added Subrat Mohanty, Chief Operating Officer, HDFC Life: “The Memory Project occupies a crucial spot in the conversation space that brands don’t openly discuss; ‘life after death’. Values, traits, principles or even personality ticks of loved ones who have left are what is celebrated here through a rich story telling format. Our sincerity to the core objective has helped develop a community around this initiative. As a life insurer, it’s important for us to participate in the conversation ar1ound loss of a loved one so as to offer ourselves as a support structure.”