MxMIndia

Tag: Subhasis Ghosh

  • The campaign is spread across five major metros namely Bangalore, Chennai, Kolkata, Ahmedabad and Pune

    Kotak Life launches campaign for Kotak Health Shield

    By A Correspondent

     

    Kotak Mahindra Life Insurance Company Limited (Kotak Life) has announced the launch of its five-city outdoor campaign to increase awareness about its recently launched health insurance product – Kotak Health Shield. The campaign is spread across five major metros namely Bangalore, Chennai, Kolkata, Ahmedabad and Pune.

     

    Said Subhasis Ghosh, Head – Institutional Business, Marketing and Alliances, Kotak Mahindra Life Insurance Company Ltd: “With the novel corona virus pandemic and continuing rise in chronic diseases, healthcare and health insurance should be people’s top priority. To increase awareness of Kotak Life’s first flagship health insurance product – Kotak Health Shield, we have rolled out an outdoor campaign, which will supplement our on-going digital campaign on platforms like Facebook, YouTube, Hotstar and Sony LIV,” adding: “These sites have been carefully selected keeping in mind high traffic areas, locations, visibility and availability that would amplify our message that any financial plan is incomplete if you have not accounted for health insurance.”

     

     

  • Featuring Bollywood Actor Vinay Pathak, Kotak Life’s #PooraPlan is a complete family protection insurance offering, which covers Life and also Critical Illnesses & Disabilities of the Insured

    Kotak Life highlights the Importance of complete life insurance in latest ad film

    By A Correspondent

     

    Kotak Mahindra Life Insurance announced the launch of its new digital campaign which highlights the importance of complete life insurance plan.

     

    Said Subhasis Ghosh, Head – Marketing & Group Insurance, Kotak Mahindra Life Insurance Company: “Life insurance is usually purchased with the intent of saving tax and helping family tide over any unpredictable occurrence of death. But what happens in case of a serious illness or disability? It makes the purchased policy cover incomplete. Kotak Life’s #PooraPlan completes the incomplete by going beyond the conventional coverage and providing added benefits that cover disabilities and critical illness.”

     

    The campaign is conceptualised and executed by Wunderman Thompson. Said Steve Priya, Executive Creative Director at the agency: “Until now, Life insurance as we know it is actually ‘After Life’ insurance. The category is built on taking care of your loved ones, after you’re gone. Death however, is just one of the outcomes. But what happens if you’re critically ill or suffer an accident that leaves you disabled. A tough conversation but one that was necessary. We decided to shake up the category and call any insurance plan that doesn’t cover every eventuality as ‘Aadha Insurance’. Subbu (Vinay Pathak) makes a comeback in a series of logical, practical yet lighthearted commercials and propagates the need for a complete or rather #PooraPlan from Kotak Life Insurance”.