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Tag: Streax Professional

  • Will be responsible for digital campaign and content planning

    Grapes Digital wins AOR mandate for Streax Professional

    By Our Staff

     

    Hair care brand Streax Professional has assigned its digital AOR mandate to Grapes Digital. The agency will be responsible for executing digital duties on the brand including content planning, creative support, media planning and buying and Influencer Marketing.

     

    Said Ameya Dangi, COO, HRI  India: “We are excited to  associate with Grapes Digital. We are confident that the agency will deliver the best campaigns through their creative teams, and will help us to reach our digital target audience. Today presence in the digital world is a very important way in which brands establish closer connect with their audience. Streax Professional has built a strong digital presence over the years and through our partnership with Grapes Digital, we intend to scale even greater heights.”

     

    Added Himanshu Arya, Founder and CEO, Grapes Digital: “Streax Professional has a notable brand presence in the market that they have maintained and we look forward to working our charm on the brand. Like us, the brand also believes that digital is an important medium but our thinking isn’t restricted to that. The team will be focussing on creating ideas that connect with the consumers and more importantly get them from digital spaces to the store and associate with the brand. We are looking forward to creating interesting, engaging, and innovative digital campaigns for the brand to help reach its target audiences. We are keen on delivering result-oriented strategies and are delighted to leverage this association.”

     

     

  • The announcement was made at the launch of Retro Funky, Streax Professional’s latest collection, in Mumbai

    Streax announces Vaani Kapoor as new face of the brand

    By A Correspondent

     

    Streax Professional has announced actor Vaani Kapoor as the new face of its brand at an event held in Mumbai, where the actress walked the ramp, launching the brand’s latest collection, Retro Funky.

     

    As part of the association, Vaani will feature in the brand’s print and digital communication campaigns. With this move, Streax Professional hopes to strengthen its appeal amongst millennials and the aspirational young patrons.

     

    Announcing the association with Vaani, Rochelle Chhabra, Professional Division Head, Hygienic Research Institute said: “We are delighted to have Vaani join the Streax Professional family. Vaani is a talented, vivacious and stunning youth icon, who has inspired India with her exceptional fashion sense and brave style moves. As a style icon who personifies the sentiment “Go Bold”, Vaani Kapoor was a natural choice for the brand.”