MxMIndia

Tag: Strategic Partners Group

  • She will report to Srija Chatterjee, MD, Publicis Worldwide, India

    Publicis Health appoints Dorelle Kulkarni as Senior VP

    By A Correspondent

     

    Dorelle Kulkarni

    Publicis Health, the healthcare unit from Publicis Worldwide, India has appointed senior health and communications expert, Dorelle Kulkarni as the Senior Vice President. As the head of the unit, Kulkarni will lead a team of dedicated healthcare specialists while also managing growth, strategy and communications output for the agency. She will report to Srija Chatterjee, MD, Publicis Worldwide, India.

     

    Kulkarni joins the agency from Strategic Partners Group (SPG) where she was the Vice President and managed three key verticals for the company including PR, digital and creative brand solutions.

     

    Srija Chatterjee

    Said Chatterjee: “Publicis Health continues to remain a key pillar of growth for our network. The unit had an amazing run last year servicing some great pharma & healthcare brands while also winning multiple new clients. Having a capable leader to further drive this momentum and put out effective work is what our focus is for 2020. We are glad to have Dorelle take on this mantle and are confident of seeing a great turnaround in our work and culture in the near future.”

     

     

  • Through an “inde-grated” approach embracing independent yet integrated entities, SPAG reinstates as Strategic Partners Group (SPG)

    SPAG rebrands itself to Strategic Partners Group

    By A Correspondent

     

    Integrated communications agency SPAG has reinvented itself to become Strategic Partners Group thereby bringing together three distinct entities under its wings: SPAG – PR, public affairs and advocacy, D Yellow Elephant – digital and social media and Giga Life – creative solutions.

     

    Said Aman Gupta, Founder, Strategic Partners Group: “Integrated as a group, yet specialists at core, our vision is to apply our tested approach from the journey towards specialising in the healthcare sector, to further diversify our specialisation into other sectors. Our ability to balance agility with scale, our learning and ambitious spirit of aligning globally while continuing to grow in key Asia Pacific markets, has helped us come so far. Encompassing all our brands under Strategic Partners Group, will help us achieve the larger objective of integrated communications in life sciences.”

     

     

  • To focus on professional services and technology sectors

    Specialist communications firm, Commwiser, begins ops in India

    By A Correspondent

     

    Witnessing the growth in professional services segment along with changing needs of technology sector (Consumer and Enterprise), Aman Abbas who has spent close to two decades in PR industry announced his plans to launch specialist communications firm to focus on these sectors.

     

    Aman Abbas

    Senior communications professional Aman Abbas has set up Commwiser, a PR firm specializing in the consumer and enterprise sectors. The agency will initially operate from Delhi-NCR and Mumbai and will follow up with expansion in South East Asia.

     

    Said Abbas: “Professional services sector in India is one of the fastest growing sectors and ranges across domains including, Accounting, Legal, Consulting, Financial, Human capital, technology and many more. That along with my personal passion for technology sector will allow ‘Commwiser’ to offer specialist knowledge and services to this sector.”

     

    Commwiser is being funded by Abbas in his personal capacity and ‘Strategic Partners Group’, which operates specialist brands ‘SPAG, D Yellow Elephant and Giga Health’ across Asia-Pacific.

     

    Commenting on the new venture, Aman Gupta, Founder, Strategic Partners group said: “We have always believed in need for specialist agency for different sectors and Aman Abbas brings on board wealth of experience in both Professional Services and Technology space. Clients love him for the passion he shares for their business and as a result, he has had long standing client relationships.”

     

  • Healthcare communications professional Aman Gupta has launched a new multi-discipline communications organization with a global footprint – Spag (Strategic Partners Group).

    Comm consultancy Spag starts global ops

    By A Correspondent

     

    Healthcare communications professional Aman Gupta has launched a new multi-discipline communications organization with a global footprint. Spag (Strategic Partners Group), a firm focused on delivering impact and value to its clients through a research-led and creative approach, has offices in India (New Delhi, Mumbai) and Singapore with network offices in London, Washington and Toronto.

     

    Commenting on the launch, Mr Gupta, Managing Partner, Spag, said, “Research and creativity are increasingly becoming cornerstone for any successful communications campaign and with SPAG we will be focused on delivering impact and value based on these two drivers.”

     

    He further added, “In my long journey and based on interactions with senior management, across industry, a big void was recognized, wherein holistic approach to communications using analytical tools merged with covenants creativity would be provided to the clients so as to ensure that we deliver impact and value for which clients engage us.”

     

    Spag along with public relations and advocacy will provide services that will include aspects like influencer management, stakeholders mapping, brand marketing, cause marketing, digital marketing, and CSR consulting.