MxMIndia

Tag: Strategic Alliances

  • Highlights safety and hygiene factors while ordering a pizza amidst the ongoing pandemic

    Oven Story bets big with Publicis India campaign

    By A Correspondent

     

    Oven Story pizza has worked up a safe and hygienic solution to enable consumers to order pizzas without worrying about safety and consumption woes.

     

    The ad campaign has been conceptualized and executed by Publicis India. The production house for the film is Content Factory while it has been directed by Tarannum Pasricha.

     

    Commenting on the brand campaign thought, Shoumyan Biswas, Head of Strategic Alliances, Rebel Foods said: “Our aim was to instill faith in the minds of our consumers that how Oven Story is doing its best to bring safe and quality product to its consumers. Publicis India has done complete justice to the concept and delivered a great piece of advertisement. Ajeet’s team has been stupendous in terms of conceptualization and delivery of the product.”

     

    Added Ajeet Shukla, Publicis India ECD: “Like many things during the pandemic, ordering food is also a huge tussle between with heart and the mind, especially when it pertains to one of our favourite foods – the pizza. Oven Story offers a unique safety experience right from showcasing the temperature of the chef preparing your pizza to that of the delivery person at your doorstep. The entire journey ensures the ultimate safety to relish an Oven Story pizza and puts our hearts and mind at peace.”

     

     

  • Launches #YoungandResponsible campaign, partnering with young music sensations – Arjun Kanungo & Jonita Gandhi

    HDFC Life opts for music to connect with millennials

    By A Correspondent

     

    HDFC Life Insurance Company launched the second edition of its campaign #YoungandResponsible. Through this campaign, HDFC Life aims at busting the myth that young millennials are reckless and irresponsible and endeavours to set straight the record on how the youth have been misunderstood over the years.

     

    This year’s theme focuses on young individuals who have pursued careers of their choice and are successful in their respective fields. The company has also identified music as the key affinity hook to connect with the generation. Music is known to cut across barriers of age, religion and language, connecting people from all walks of life and is highly popular with youngsters.

     

    Said Pankaj Gupta–Chief Marketing Officer & Head, Strategic Alliances, Bancassurance (ex-HDFC), & Speciality Direct Sales: “Our research data clearly shows that the Young Millennial is extremely smart and in fact, better at long term planning for their goals and aspirations, compared to the previous generations. This is contrary to the generic perception. The findings inspired us to challenge the stereotype and launch the #YoungandResponsible campaign last year, which struck a chord with this generation. We aim to reach out to them again through music in this campaign – encourage them to do what their heart desires while raising awareness about financial planning, which will give them the confidence to pursue their dreams and aspirations.”

     

    Added Devraj Sanyal, Managing Director & Chief Executive Officer of Universal Music Group & EMI Music, India & South Asia: “Music is a pulse which connects the youth and HDFC Life effectively uses this as a medium to share their message. It has been an insightful collaboration where we got a chance to understand and share our expertise to create a track which is aspiring to break age old dogmas about the young being reckless.”

     

     

  • The digital duties already lay with Performics.Resultrix

    Zenith wins media mandate of HDFC Life

    By A Correspondent

     

    Zenith has been selected as the agency of record (AOR) for HDFC Life. This is for the entire traditional media mandate. The digital duties already lay with the agency’s Performics.Resultrix division.

     

    Said Tanmay Mohanty, Group CEO, Zenith India:“This win is a matter of great pride for us and an extension of our existing, very fruitful digital relationship with HDFC Life. Our teams were able to demonstrate an effective ROI-focused, data-driven approach to media. Zenith’s strong suite of tools, proprietary research and analytics will unlock new consumer connections for HDFC Life and will deliver on seamless, integrated communications.”

     

    Added Pankaj Gupta, Chief Marketing Officer & Executive Vice President, Strategic Alliances, Bancassurance & Specialty Sales, HDFC Life: “We are happy to associate with Zenith and believe that it would be an exciting partnership, since Zenith’s view on the brand mirrors that of ours. Zenith exhibited fresh thinking and insights on the life insurance category during the pitch. Hope that through its forward-thinking and disruptive approach, Zenith would help us stay ahead of the curve in a dynamic media environment; thereby, deepening our market presence and highlighting our customer-centric value proposition.”