MxMIndia

Tag: Storia Foods & Beverages

  • Campaign to span across OOH, digital and on ground activations across multiple cities

    Storia unveils its inaugural campaign for shakes

    By A Correspondent

     

    Storia Foods & Beverages has announced the launch of its first integrated marketing campaign for its range of Storia Shakes. The campaign will include the roll out of three ad films, each focusing on a different variant including strawberry, mango and banana.

     

    The media campaign designed by Publicis Beehive will be seen across multiple media across OOH, digital and social media platforms with a range of BTL activations planned over a period of two months.

     

    Speaking about the campaign Vishal Shah, Founder & Managing Director, Storia Foods & Beverages said: “We, at Storia, feel great responsibility because what we serve affects our consumers’ health and lives directly. We wanted to take this opportunity to communicate to the consumers how serious Storia is to living upto this commitment, in a fun yet a very impactful way, something that most shake brands haven’t explored yet.  This campaign was a great way to increase significant brand consideration by reiterating this promise that places attention to the health benefits and quality control by stating ‘Only the best fruits go into India’s Highest Fruit Content Shake’.

     

    Added Paritosh Srivastava, COO – Publicis Beehive: “In a highly cluttered category our challenge was to create a communication as differentiated as the drink itself. The animation allows us to tell a product story in a very charming fashion with storytelling at its heart.”

     

  • To handle full-service communications mandate for the brand in India

    Beehive to handle integrated comms for Storia Foods

    By A Correspondent

     

    Storia Foods & Beverages, a budding entrepreneurial venture in the natural foods space, has roped in Publicis Beehive to manage its entire communications mandate.

     

    The agency was shortlisted after a multi-agency pitch and will manage the entire communication mandate including advertising, brand activation, digital and media.

     

    Sharing his viewpoint on his plans for the Indian market and also on appointing Publicis Beehive as its communications partner, Vishal Shah – Founder & Managing Partner, Storia Foods & Beverages said: “It is important that we have a deep understanding of our consumers, how we want our consumers to perceive us and what feeling we want to leave them with. Today’s society is moving rapidly and brands have a small window to interact with their consumers and create an impact through their products and communication. It was thus important for Storia to invest in a partner who could communicate these brand values and create a feeling of belonging for our consumers and Publicis Beehive fit the bill seamlessly. They understand our brand vision and culture and there is immense trust that they will nurture our brand as well as we do.”

     

    Added Paritosh Srivastava, COO – Publicis Beehive: “Partnering an upcoming and entrepreneurial brand like Storia Foods & Beverages presents both an opportunity as well as a challenge. Opportunity lies in leveraging our integrated strength to put our best foot forward in terms of creative, media, digital and activation. The challenge is the trust and responsibility entrusted by Vishal and team upon us to make Storia a success in a tough environment. It’s a great product and we hope that together we will create memorable communication that will result in disproportionate trials and awareness.”

     

    The agency is currently working on the first communication message which will be rolled out shortly.