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Tag: Steve Priya

  • The campaign has been conceptualised by Wunderman Thompson

    Kareena features in new Goodknight film

    By Our Staff

     

    Goodknight has partnered with Kareena Kapoor Khan for a new digital film to create awareness around mosquito-borne diseases like malaria and dengue. The film was showcased for the first time on Kareena’s Instagram account. Conceptualised by Wunderman Thompson Mumbai, the film features the actor in her original avatar- being concerned about her kids.

     

    Commenting on this collaboration, Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited, said: “We are pleased to collaborate with Kareena Kapoor Khan for this awareness driven piece of communication which is credible and effective. Mosquito-borne diseases are currently surging across the country and what people don’t realise is that even one mosquito can be a threat to the family’s heath. Through this film, our intent is to reach out the masses across target groups and create awareness. Simultaneously highlight how Goodknight Gold Flash can help and empower households against mosquitoes. Apart from being one of India’s most followed and revered celebrity, Kareena symbolizes a commitment to ensure her family is healthy and protected. As a brand, we too share similar vision to ensure happy moments of families are protected uninterrupted.”

     

    Commenting on the film concept, Steve Priya, VPs & Executive Creative Directors, Wunderman Thompson Mumbai, added: “We’re all constantly aware of the invisible threat outside. And we will take every single precaution to stay protected for quite some time to come. But we forget that inside our homes too there’s a threat that’s constantly hiding. The dengue causing mosquito. And we may not even be able to spot it.We collaborated with one of India’s most loved and famous mom to create awareness and share our message of protection. To make sure that every home stays truly safe by switching on Goodknight every day.”

     

  • Assures 4 dot mosquito protection for kids

    Good Knight rolls out new digital film

    By Our Staff

     

    Goodknight launched a new digital film for Goodknight Fabric Roll-On. The film is conceptualised by Wunderman Thompson Mumbai.

    Said Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL): “As normalcy is returning, kids have started to go out to play with all necessary precautions of masks, sanitizers etc. Parents have also said that kids are also more aware and responsible about the situation when they step out. However, the threat is not just about COVID; it is about any disease that you can be exposed to when you are playing outside, particularly mosquito-borne diseases during this season change. Through this digital film, we want to position Goodknight Fabric Roll-on as a must-have precaution and reiterate it is to be used before sending kids out so that they safe from mosquitoes. Just like it is important to use a mask and sanitizer outdoors, it is also important to use Fabric Roll-on against the threat of mosquitoes and mosquito-borne diseases.”

    Added Steve Priya, VPs and Executive Creative Directors at Wunderman Thompson Mumbai: “There is no one more happier than children, that the world is returning back to normalcy. Kids everywhere are thrilled that they can finally step out and play once again. Of course moms are being extra careful by making sure that kids wear masks, carry hand sanitisers and maintain social distancing. But to be fully protected outside, it’s equally important to maintain social distancing even from mosquitoes that spread dengue and malaria.  We want to make using Goodknight Fabric Roll On an essential habit, so kids can always step out and play truly fearlessly!”

     

     

  • The TVC is conceptualised by Wunderman Thompson

    Goodknight’s new TVC

    By A Correspondent

     

    Goodknight, the home insecticide major, released a TVC for Goodknight Smart Spray, the newly launched one-stop solution for protection against mosquitoes. The TVC is conceptualised by Wunderman Thompson.

     

    Sharing his thoughts on the new film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said: “Goodknight Smart Spray is a path-breaking innovation and a single solution for all mosquito problems. It has a no gas formulation and as a result it offers both instant action and an 8-hour protection in a liquid spray format. This makes it the most powerful household insecticide product. With this TVC, we aim to reach out to households and communicate how Smart Spray is an ideal package where they don’t need to choose between instant action and long-lasting solutions.”

     

    Added Steve Priya, VPs & ECDs, Wunderman Thompson, Mumbai: “Most solutions to mosquito problems fall under two categories, ‘Instant and Short Term’ or ‘Long Term and Not So Instant’. We wanted to clearly communicate that Goodknight Smart Spray is an innovation that works instantly with an efficacy that lasts for 8 long hours. Which means once you spray it, you never have to repeat it! It’s unlike anything you expected!”

     

     

  • The TVC is conceptualised by Wunderman Thompson, Mumbai

    Godrej Ezee unveils new TVC

    By A Correspondent

     

    Godrej Ezee unveiled a new TVC conceptualised by Wunderman Thompson, Mumbai.

     

    Said Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL): “Godrej Ezee has always stood for gentle cleaning and caring of winter wear. With this new TVC, we wish to reinforce that the texture of winter wear is different and more delicate from regular clothes. Hence, usage of Ezee is a must to achieve that special care and cleansing for them, without damaging the delicate fibre.”

     

    Added Steve Priya, VPs and Executive Creative Directors, Wunderman Thompson Mumbai: “While you use the appropriate winter specialists when it comes to skincare or appliances or the clothes you wear, why make a compromise while choosing the right detergent for your woolens?  Ezee unlike others is a true specialist without which your woolens will be unprepared for the winter!”

     

     

  • Conceptualised by Wunderman Thompson, the film embraces our young ones for their aptitude, advance thinking and courageous nature

    Goodknight’s new TVC campaign on C-Day

    By A Correspondent

     

    Godrej Consumer Products’ Goodknight has unveiled a new TVC to commemorate Children’s Day. Conceptualised by Wunderman Thompson, the film embraces our young ones for their aptitude, advance thinking and courageous nature.

     

    Sharing his thoughts on the new film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said: “The TVC campaign highlights that today’s children are the protectors of tomorrow. They are courageous, smart and technology adopters. We are also drawing a parallel with Goodknight Gold Flash as it resembles these qualities. Goodknight Gold Flash is India’s most powerful liquid vapouriser, offering an advanced level of protection.  The product comes with normal and flash mode, backed by a unique chip-based technology which switches between these modes automatically. The flash vapours and an improved machine ensure the elimination of mosquitoes from all hidden corners.”

     

    Added Steve Priya, VPs & Executive Creative Directors, Wunderman Thompson: “A fearless new generation is our vision for the future. In the now, children are displaying an amazing maturity, awareness and depth. What’s surprising is that they don’t see themselves as someone to be protected. In many instances, they watch out for and take care of their parents, elders or siblings. It’s this protective instinct and spirit that we’re celebrating this Children’s Day that also happens to be on the same day as Diwali.

     

     

  • Featuring Bollywood Actor Vinay Pathak, Kotak Life’s #PooraPlan is a complete family protection insurance offering, which covers Life and also Critical Illnesses & Disabilities of the Insured

    Kotak Life highlights the Importance of complete life insurance in latest ad film

    By A Correspondent

     

    Kotak Mahindra Life Insurance announced the launch of its new digital campaign which highlights the importance of complete life insurance plan.

     

    Said Subhasis Ghosh, Head – Marketing & Group Insurance, Kotak Mahindra Life Insurance Company: “Life insurance is usually purchased with the intent of saving tax and helping family tide over any unpredictable occurrence of death. But what happens in case of a serious illness or disability? It makes the purchased policy cover incomplete. Kotak Life’s #PooraPlan completes the incomplete by going beyond the conventional coverage and providing added benefits that cover disabilities and critical illness.”

     

    The campaign is conceptualised and executed by Wunderman Thompson. Said Steve Priya, Executive Creative Director at the agency: “Until now, Life insurance as we know it is actually ‘After Life’ insurance. The category is built on taking care of your loved ones, after you’re gone. Death however, is just one of the outcomes. But what happens if you’re critically ill or suffer an accident that leaves you disabled. A tough conversation but one that was necessary. We decided to shake up the category and call any insurance plan that doesn’t cover every eventuality as ‘Aadha Insurance’. Subbu (Vinay Pathak) makes a comeback in a series of logical, practical yet lighthearted commercials and propagates the need for a complete or rather #PooraPlan from Kotak Life Insurance”.