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Tag: Steve Latham

  • Cannes Lions International Festival of Creativity will this year launch a new Young Lions PR competition, providing young professionals in PR agencies with the chance to test their skills and showcase their talent

    Cannes Lions to launch Young Lions PR competition with ICCO

    By A Correspondent

    This year’s edition of the Cannes Lions International Festival of Creativity will launch a new Young Lions PR competition, providing young professionals in PR agencies with the chance to test their skills and showcase their talent.

     

    Supported by The International Communications Consultancy Organisation (ICCO), the Young Lions PR competition will see teams of two people – PR professionals aged 28 years or younger working as Assistant Account Executives, Account Executives, Senior Account Executives or Account Managers for PR agencies and consultancies – who have been through a pre-selection process in their own country, set up the by local Cannes Lions representatives, put their skills to the test and compete at an international level.

     

    Once in Cannes, the competing teams will be set a brief by a charity or non-profit organisation that will act as the ‘client’. The aim of the 24-hour competition is to show how PR is effectively used to engage audiences with an organisation or a specific topic that the ‘client’ is dealing with. The competition will allow some elements of creative to be produced by the contestants that can be used when they present their strategy to a selected jury.

     

    Gold, Silver and Bronze medals will be presented to the winners with the Gold winners being honoured during the Creative Effectiveness, Promo & Activation, PR and Direct Lions Awards on Monday, June 16.

     

    Said Steve Latham, Cannes Lions’ Director of Talent and Training: “As we continue to strengthen and amplify Cannes Lions’ efforts to provide rising stars with unique learning opportunities, the Young Lions PR competition will complement our existing contest offerings and give budding PR professionals a unique experience and a global platform that will help their career prospects. We are delighted to count on the support of the ICCO for this competition.”

     

    And this is what David Gallagher, President of ICCO said: “ICCO is focused on the future of the global PR industry and we see the Cannes Lions festival as a one-of-a-kind world stage to showcase the enormous potential and creativity of our young talent. We are delighted to help debut the Young PR Lions competition and eager to show our stuff among the best and brightest in Cannes this summer.”

     

    ICCO, for those not in the know, is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 29 countries across the globe in Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 1,700 PR firms. www.iccopr.com. And since not everyone from the PR business tracks Cannes: the Cannes Lions International Festival of Creativity will take place June 15-21, 2014, in, where else, Cannes in the south of France.

     

  • The International Festival of Creativity, Cannes Lions, has announced the launch of a young media academy which will complete a line-up of six academies at this year's festival

    Cannes Lions Young Media Academy to launch at 2013 festival

    By A Correspondent

     

    The International Festival of Creativity, Cannes Lions, has announced the launch of a young media academy which will complete a line-up of six academies at this year’s festival.

     

    Aimed at young media professionals working within media agencies and media companies, the Cannes Lions Young Media Academy is a week-long structured programme focusing on creativity in media. The objective is to inspire, focusing on demonstrating the value and execution of creativity in media channels, while providing a greater understanding of the global media and advertising community. During the programme delegates will develop a deeper understanding of the impact of creativity, how to manage relationships between the idea, the media channel and consumer behaviour and gain insight into the major issues and challenges that lie ahead.

     

    The class will follow a bespoke week of exclusive academy presentations and will include:

    – Understanding and providing effectiveness – case studies and presentations from previous Creative Effectiveness Lions winners

    – How do clients judge creativity? The breakdown of a Lion winning campaign presented by the client and agency

    – Understanding the ways clients think and act – insights from global brands

    – Deconstructing analytics and metrics in a creative advertising world

    – Understanding the challenges of social media and measuring ROI

    – The technological evolution of media, channels and consumers’ behaviour – presentations from technologists and developers

     

    Leading the Academy will be Maria Luisa Francoli, founder of global digital agency Media Contacts and former Global CEO for the global media network MPG. She said, “I am thrilled with this initiative and feel very honoured to have been invited to lead the academy. The fact that Cannes is allocating so much attention and resources to promote creativity among young media professionals is great news for the industry and a wonderful privilege for the first 35 members of the academy. I will do my best to ensure that we all take maximum advantage of the opportunity.”

     

    Commenting on the addition of the new academy, Steve Latham, Head of Talent & Training, Cannes Lions said, “Understanding how creativity can be used within media strategy is essential if the industry wants to innovate. This academy will provide inspiration and tailored training in a focused and distilled environment. We’re delighted that Maria Luisa, with her wealth of experience and knowledge, will be leading the academy.”

     

    The academy will run throughout the festival week from June 16 to 22, and is open to young media professionals aged 28 and under. The cost of the academy is €1,945 and details of how to take part can be found online at www.canneslions.com or by emailing academies@canneslions.com.

     

     

  • Customers to benefit from integrated attribution solution for ad campaign analysis

    MediaMind and Encore Media Metrics Announce Partnership

    By A Correspondent

     

    MediaMind, the leading independent provider of integrated digital advertising solutions, announced recently its partnership with Encore Media Metrics to deliver cross-channel, full-funnel attribution as an extension of the MediaMind platform.

     

    Marketers can now receive deep, actionable insights through robust, attribution-based reports through the partnership. As an integrated solution, MediaMind and Encore are reducing the cost, complexity and level of effort normally associated with advanced analytics.

     

    Attribution solves the ‘last-click’ problem by allocating partial credit to each impression, click and interaction that influence conversions. Through Encore’s statistically validated attribution model, marketers can see the true performance of each channel, vendor, placement and keyword. Encore also measures the optimal frequency for converters while quantifying opportunities to expand reach and increase ad efficiency. Armed with these insights, marketers can optimize campaigns effectively and efficiently while gleaning a deeper understanding of customer engagement cycles.

     

    “Advertisers and their technology partners are challenged to optimize every dollar in a media buy,” said Gal Trifon, General Manager, MediaMind and Chief Digital Officer, DG. “Collaborating with Encore provides our customers another opportunity to maximize campaign performance at a channel, vendor, placement and keyword level, as well as determine optimal frequency, engagement cycles, and KPIs for search, display, affiliate, email, social and other digital media.”

     

    “With the fragmentation of digital media, advertisers and media agencies find it increasingly difficult to track how consumers respond to cross channel campaigns,” said Steve Latham, Founder and CEO, Encore Media Metrics. “By integrating the Encore solution with the MediaMind platform, advertisers will have easy access to advanced insights into their ongoing campaigns while saving time, money and energy.”

     

    “To date, the biggest hurdle faced by our customers to full-funnel, cross-channel views is the level of effort required to deploy yet another point-solution across each campaign,” said Jordan Khoo, MediaMind APAC Regional Director. “We’re very pleased to be able to bring an integrated attribution solution to our customers to reduce their workload.”

     

    MediaMind, a division of DG (NASDAQ: DGIT), is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display, search and mobile.

     

    Encore Media Metrics helps advertisers and media vendors optimize performance through better analytics. Encore helps clients measure performance across channels and beyond the last click, producing actionable insights while reducing the cost and complexity of media measurement.