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Tag: Stephen Li

  • Chhaya has been appointed as COO while Pankaj Nayak has been appointed as CMO

    OMD strengthens its leadership in APAC

    By A Correspondent

     

    Rochelle Chhaya & Pankaj Nayak

    OMD has added two senior roles to its leadership team in Asia Pacific to harness the network’s growing momentum and drive further growth across the region. Rochelle Chhaya has been appointed as COO to enhance the network’s operational effectiveness, while Pankaj Nayak has been appointed as CMO to bring OMD’s new vision and brand promise to life.

     

    Commenting on the appointments, Stephen Li, CEO of OMD APAC, said: “As we return to the top of the charts and scale even greater heights, both globally and in APAC, it is imperative that we have the right leadership in place to ensure our agencies and clients continue to maximise their potential,” adding: “Given her impressive track-record in delivering market-leading digital solutions, Rochelle has earned the trust and respect of our clients and partners over the years. She has also become a well-respected voice in the industry. There is no one with as strong a 360 overview of our business as her, which will be extremely valuable in developing OMD’s agency model for the future.”

  • The ranking reveals the world's best campaigns, agencies and brands for media excellence in advertising

    Mindshare, MediaCom Mumbai in Gunn’s World Top 10 for media excellence

     

    Gunn Report, the global index of excellence in advertising, has released the results of the 2018 Gunn Media 100, a global ranking of the world’s most awarded and applauded campaigns and companies based on their performance in media competitions around the world.

    Gunn Report, now part of WARC, tracks the winners’ lists of close to 30 of the most important global, regional and national media awards shows to compile Gunn Media 100 – a list of the 100 best campaigns for creativity and innovation in media, along with the best-performing agencies, networks, holding companies, brands, advertisers and countries.

    The highest-ranked campaign in the Gunn Media 100 is McDonald’s ‘Capacity Based McDelivery’ by OMD Singapore. To maintain competitive advantages, McDonald’s promoted its delivery service McDelivery in Singapore in partnership with Google. By integrating McDonald’s first-party data with Google’s hyper-local targeting, they maximised media cost efficiency and managed consumer expectations of delivery time through tailored messages, mapping real-time restaurant data against paid search spends via a live API.

    Said Stephen Li, CEO of OMD APAC: “To have our work for McDonald’s recognised as best of the best globally, is testament to our unwavering commitment and relentless focus on helping our clients’ leading brands continue to cut-through with data-driven creativity. This recognition motivates us to continue our drive in helping brands make better decisions, faster. The ‘Capacity Based McDelivery’ campaign is the perfect example of this in practice, leveraging real-time data to generate fresh growth for a market-leading brand in a highly competitive category. I could not be more proud of this achievement, and all the other great work coming out of OMD Singapore. It only inspires us to continue raising the bar even further still for our clients.”

    In second place is ‘Hungerithm’ by MediaCom Melbourne / Clemenger BBDO, which saw confectionary brand Snickers partner with 7-Eleven stores in Australia to drive sales and increase category share. Snickers says the internet gets angry when it’s hungry. The brand launched ‘Hungerithm’, an algorithm that analysed 14,000 social posts a day and adjusted the price of the chocolate bar accordingly.The angrier the Internet got, the cheaper Snickers became.

    Ranked third is ‘Reword’ for Headspace by Leo Burnett Melbourne / Starcom Melbourne. The Australian youth mental health foundation, successfully tackled cyber bullying by putting in place a social media rewording tool that analyses what users type and uses a red line to strike through abusive phrases.

    Three themes have emerged from the world’s top campaigns for media excellence:

    :: Data is driving fresh media thinking. The top campaign is built around smart use of data. This is a recurring theme in the rankings, as brands look to harness multiple data sources to deliver competitive advantage.

    :: An event-led strategy helps brands stand out. As brands struggle to be heard in a fragmented media landscape, there is a growing focus on ‘events’ such as Super Bowl, US Presidential debates, and Olympics, that can draw a crowd and interest from the press.

    :: Partnerships are central to youth-focused media strategy. Partnerships with organisations or individuals that bring their own reach are now a key element of media strategy, particularly for brands targeting younger demographics.

     

    MediaCom London claims first place in the Gunn Media 100 agency rankings with four campaigns ranked in the top 100: ‘Best Day Of My Life’ for Shell (#6), ‘Singing Our Way To The Top Of The Box Office’ for Universal Pictures’ Sing (#22), ‘Missing Type’ for NHS Blood & Transplant (#30) and ‘Dark To Light’ for Gucci Guilty (#77=).

    PHD New York is in second place also with four campaigns in the top 100. Their highest ranked campaign (#13) is ‘The Debate Headache’ for GlaxoSmithKline’s Excedrin. Mindshare Mumbai is ranked third with three campaigns making the cut.

    MediaCom is the top-ranked network with eight agencies from around the world – Auckland, Bogota, Dusseldorf, London, Mumbai, Melbourne, Mexico City, New York – contributing to the network’s poll position. PHD Worldwide is in second place and OMD Worldwide, third.

    For the first time Gunn Media 100 has included a ranking of holding companies. WPP tops the leader board, with three of its networks – MediaCom, Mindshare Worldwide and Wavemaker – ranked in the top 10. Omnicom Group and Interpublic Group follow.

    Stephen Allan, Worldwide CEO and Chairman of MediaCom, said: “This is an outstanding achievement, of which I am extremely proud. Every single person throughout the MediaCom network has contributed to our success and has truly embraced our philosophy of Systems Thinking to great effect.

    “I am, of course, delighted that MediaCom UK has also been recognised within the Gunn Media 100 as the top individual agency, which is incredibly well deserved. But none of this would have been possible without our fantastic clients, agency partners and media owners who have collaborated with us to create globally-celebrated campaigns. We are proud to have contributed towards WPP’s achievement of being named the top Holding Company within the same report.”

    CEO of WPP, said: “WPP’s core purpose is to deliver growth for our clients so we are delighted to receive this recognition of our effectiveness in doing so. And congratulations to MediaCom who, as network and agency of the year, have helped us achieve a hat-trick of awards.”

    Nike takes first position as the top brand with four campaigns featured in the top 100, all from the US. McDonald’s is in second place, followed by Snickers and Dove.

    Unilever tops the Advertiser’s ranking by a significant margin. Procter & Gamble is in second place. Both advertisers have six brands featured in the top 100 campaigns. Mars takes third place with five campaigns in the top 100.

    The US dominates the rankings with 30 campaigns in the top 100, 12 of which feature in the top 20. UK is second with 11 campaigns. Australia and India follow. In total, 24 countries are represented.

    The most highly ranked campaigns and companies in Gunn Media 100 are:

    The world’s top 10 campaigns for media excellence

    Rank Campaign title Brand Agency Points
    1

    Capacity Based McDelivery

    		 McDonald’s OMD Singapore 136.1
    2 Hungerithm Snickers

    MediaCom Melbourne / Clemenger BBDO Melbourne

    		 131.2

     
    3 Reword Headspace  Leo Burnett Melbourne / Starcom Melbourne 129.1

     
    4 Bachelor Of Shaving Gillette MediaCom Mumbai 122.5
    5 Bradshaw Stain Tide Saatchi & Saatchi New York / Hearts & Science New York 106.1

     
    6 Best Day Of My Life Shell MediaCom London 105.4
    7= Sport Chek РThe Fastest Olympic Campaign! Sport Chek Touch̩ PHD! Montreal

     

    		 101.3

     
    7= Bully Ads Canadian Safe School Network Touché PHD! Toronto

     

    		 101.3

     
    9 Yasmin’s Sex-Ed Revolution Yasmin PHD Shanghai 96.7
    10 Like My Addiction Addict’Aide BETC Paris 87.2

     

    The world’s top 10 best agencies for media excellence

    Rank Agency Location Points
    1 MediaCom London, UK 317.2
    2 PHD New York, USA 249
    3 Mindshare Mumbai, India 235
    4 PHD Shanghai, China 211.4
    5 Mindshare Shanghai, China 197.4
    6 Clemenger BBDO Melbourne, Australia 184
    7 MediaCom Mumbai, India 174.9
    8 Mediaplus Munich, Germany 171.4
    9 Touché PHD! Montreal, Canada 171.3
    10 Starcom Chicago, USA 169.4

     

    The world’s top 10 agency networks for media excellence

    Rank Agency Network Holding Company Points
    1 MediaCom WPP 1360.6
    2 PHD Worldwide Omnicom Group 1199.5
    3 OMD Worldwide Omnicom Group 1140.8
    4 Mindshare Worldwide WPP 890.2
    5 Starcom PublicisGroupe 761.1
    6 Universal McCann Interpublic Group 731.1
    7 BBDO Worldwide Omnicom Group 546
    8 Wavemaker WPP 526.8
    9 Dentsu Aegis Network Dentsu 482.2
    10 McCann Worldgroup Interpublic Group 447.1

     

    The world’s top 10 holding companies for media excellence

    Rank Holding Company Points
    1 WPP 3565.4
    2 Omnicom Group 3326.7
    3 Interpublic Group 2131.7
    4 PublicisGroupe 1597.3
    5 Dentsu 540.1
    6 Havas 442
    7 MDC Partners 88.6
    8 Hakuhodo DY Holdings 65.1
    9 Publicis Group 41.4
    10 Accenture 17.1

     

    The world’s top 10 brands for media excellence

    Rank Brand Sector Points
    1 Nike Clothing & Accessories 297.5
    2 McDonald’s Retail 263.7
    3 Snickers Food 227.9
    4 Dove Toiletries & Cosmetics 204.5
    5 Netflix Media & Publishing 194.5
    6 Shell Business & Industrial 180.8
    7 Samsung Technology & Electronics 136.1
    8 Headspace Non-profit, public sector & education 129.1
    9 Gillette Toiletries & Cosmetics 122.5
    10 US Army Non-profit, public sector & education 107.3

     

    The world’s top 10 advertisers for media excellence

    Rank Advertiser Points
    1 Unilever 942.7
    2 Procter & Gamble 517.6
    3 Mars 392.8
    4 Nike 283.3
    5 McDonald’s 263.7
    6 PepsiCo 251.4
    7 Anheuser-Busch InBev 217.1
    8 Nestlé 195.7
    9 Netflix 194.5
    10 Royal Dutch Shell 186.5

     

    The world’s top 10 countries for media excellence

    Rank Country Points
    1 USA 2841.9
    2 UK 1427.5
    3 Australia 871.6
    4 India 854.8
    5 United Arab Emirates 748
    6 Canada 684.1
    7 China 656.8
    8 Singapore 363.2
    9 Brazil 345.3
    10 Germany 337

     

    Commenting on the results of Gunn Media 100, Emma Wilkie, managing director of Gunn Report, said: “Hot on the heels of the recently published Gunn 100 ranking for creative excellence and the WARC 100 index for effectiveness, the newly launched Gunn Media 100 benchmarks media creativity and innovation as well as highlighting media trends based on an independent global analysis.

     

    “We’re seeing that the smart use of data, event-led strategies and partnerships that provide new consumer reach are the main themes currently driving the media industry forward offering new and exciting opportunities in the market place.”

     

    The full Gunn Media 100 rankings – including the world’s top 100 campaigns for media excellence, top 50 agencies, networks, brands, advertisers, countries and top holding companies as well as commentaries, the work and credits – are available by subscription on www.warc.com/gunnreport.

     

     

  • The Omnicom Media Group-owned agency has over 550 staffers in India with a billing of over USD 650 million

    It’s 10 years for OMD in India

     

    By A Correspondent

     

    Omnicom Media Group-owned agency, OMD India completes a decade of being in business in India. The 10th anniversary will be celebrated through the year with a series of initiatives. OMD India commenced operations in Mumbai on February 7, 2007 and expanded to Delhi, Bengaluru and Chennai. The agency has over 550 staffers in India with a billing of over USD 650 million.

     

    Jasmin Sohrabji

    Commenting on the milestone, Jasmin Sohrabji, CEO, SEA & India Omnicom Media Group said: “It has been an amazing journey so far, marked by both global and local client wins, a full-fledged national presence and a great team committed to taking OMD to even greater heights. We have built a fantastic momentum based on a straightforward strategy of pitching, winning and growing,” adding: “Starting from Ground Zero, OMD has transformed into one of the country’s fastest growing media networks, and it makes me immensely proud to be a part of OMD India’s winning journey since inception.”

     

    Much of the rapid growth of the agency is attributed to digital and mobile prowess which has helped to future proof the business. In November 2016, OMD India scaled up its operations by consolidating Omnicom-owned DDB Mudra Group’s media business under the OMD brand. The consolidation has helped solidify OMD’s presence across all platforms and create an integrated media brand to take on the expanding India market.

     

    Harish Shriyan

    Added Harish Shriyan, COO, Omnicom Media Group India: “We have always encouraged a culture of growth built on a solid foundation of ideas, insights and results. Raising the benchmark on forward thinking especially in the realm of digital, diversification of our capabilities and being recognized for our work – rooted in consumer understanding and psyche – has certainly helped to offer integrated solutions to our clients. As we celebrate this milestone, OMD India is gearing for its next level of growth.”

     

    And what plans to take OMD India to the next level:  “We will continue to lead the industry by leveraging our strong foundation that incorporates the best of innovation and effectiveness. Adtech is a huge area of focus and we will be enhancing our data, analytics and programmatic offering by consolidating the expertise of Omnicom specialist units such as Annalect (data driven marketing) within OMD. Another area of focus is talent development with planned initiatives to further nurture entrepreneurism, diversity, fresh thinking and creativity of our work force as they are critical elements of an agency’s success,” added Sohrabji.

     

    Meanwhile, Mainardo de Nardis, Global CEO OMD Worldwide who was in India recently, has said in a communique: “OMD India has grown tremendously over the past 10 years thanks to an exceptional team and leadership. India will continue to be a market of importance, contributing to our growth across the region. I am confident that OMD India will charge ahead with the momentum of being a preferred agency of choice for brands and nurture the talent that fuels its growth.”

     

    Added Stephen Li, CEO, OMD APAC: “OMD India’s offering has gone from strength to strength and the team has been consistently delivering innovative work. As we celebrate this moment in history, I am confident that OMD ’s reputation will only get better in the years to come.”.

     

    The agency has experienced double digit growth in terms of awards over the last few years including being awarded as the Best Agency in Mobile Marketing at the Mobby’s and five of its planners being named in Businessworld and Digital Market Asia’s India’s Top Digital Planners list in 2016

     

  • India, Pakistan are new market wins, while in Thailand, the pre-paid category is an additional win for OMD

    OMD bags media business of Telenor

    By A Correspondent

     

    OMD has been awarded the media strategy, planning and buying duties for Telenor Group, a leading mobile service provider with more than 200 million mobile subscribers. The win covers the markets of Thailand, India and Pakistan in Asia Pacific, across both online and offline media platforms.

     

    India, Pakistan are new market wins, while in Thailand, the pre-paid category is an additional win for OMD. OMD Thailand has successfully retained Telenor’s post-paid business along with dtac – Telenor’s subsidiary company in Thailand.

     

    Commenting on the win, Stephen Li, CEO, OMD APAC, said, “The win is a fabulous start to the year and our teams could not be happier. We believe that in working with Telenor, it will give us the opportunity to create interesting, challenging and effective work in the changing marketing and media ecosystem.  Leveraging our deep analytical capability, performance-based media channels, and media creativity, we are looking forward to driving tangible business results for Telenor.”

     

  • RECMA ranks agency no. 1 in their latest report

    RECMA declares MEC as most competitive agency in APAC

    By a correspondent

     

    MEC has been named the most competitive agency in APAC according to the latest annual Compitches Report from the Research Company Evaluating the Media Agency Industry (RECMA).

     

    The 2013 Compitches report evaluates the media agencies’ success in winning new business pitches taking into account client budgets, contenders and degree of involvement in global/regional pitches. Not only is MEC Asia Pacific ranked best overall performing agency in the region, but the media agency is also awarded A grades for competitiveness in Singapore, Australia and China.

     

    The ranking reflects MEC’s success in retaining key clients following competitive reviews; including among others Mitsubishi in Australia, as well as winning significant new business for the region; such as Sony Electronics, Tiger Airways and GE.

     

    Speaking on the announcement Chief Executive Officer of MEC Asia Pacific, Stephen Li said, “The days of price comparison only are gone, and clients today are looking for an agency that can help them embrace the digital possibilities of a changing marketplace. This is especially true of the fast growing Asia Pacific region. That MEC comes out as the region’s most competitive agency is a testimony to our amazing teams around the region and our ability to deliver genuine growth for our clients.”