MxMIndia

Tag: Stephen Broderick

  • Launches India office

    Media Marketing Compliance hires Shubhra Kakkar as MD

    By Our Staff

     

    Shubhra Kakkar
    Shubhra Kakkar

    Media Marketing Compliance, the independent global marketing compliance consultancy, has appointed Shubhra Kakkar as Managing Director. She will be launching an office in India, based in Mumbai.

     

    In her previous role as VP of Marcomms at Firm Decisions, she led media and creative agency audit and advisory projects. Before working in auditing, she held roles at Edelman India and The Practice – Porter Novelli, advising Hewlett Packard, LinkedIn, and Tata Consultancy Services.

     

    Commenting on the appointment, Media Marketing Compliance CEO, Stephen Broderick, said: “We continue to receive demand from global clients to include India in its audit programs. It has increasingly become a key market, boasting year on year growth in marketing spend for some time, but it is one with complex practices and a need for greater transparency. Shubhra and I have worked together previously, and I am delighted she is joining us to launch a permanent office in India. It will help us sustain existing client relationships in that market, build new ones, and to work closely with organisations such as the Indian Society of Advertisers.”

     

    Added Kakkar: “Earlier this year, both Dentsu and Magna predicted that ad spend in India is set to grow faster than any other global region in 2021/22. It is a crucial time for our clients to ensure that this investment is properly managed, and we want to become known for bringing transparency to a fascinating, rapidly developing market. I am pleased to be joining Media Marketing Compliance and their growing global team.”

     

  • To help advertisers make better media investment decisions through accurate, robust data

    Firm Decisions forays into India to catalyze media transparency

    By A Correspondent

     

    Firm Decisions, part of UK-based Ebiquity Group, has formally announced its entry into the Indian market. It is actively pursuing a JV here to help advertisers know that their media investment advisors are not commercially compromised, notes an announcement. In a communique, the firm claims conducting over 5,000 audits from 70+ countries over the past 17 years facilitating financial transparency in the client-agency relationship for many of the world’s biggest advertisers.

     

    According to a communique, at a recent workshop organised by Firm Decisions, over 30 leading Indian advertisers shared their growing concerns on media transparency and their eagerness to know more about the black box of media trading incentives (eg rebates) between their appointed advisors and media suppliers.

     

    Announcing the entry, Stephen Broderick, Managing Partner, Firm Decisions, said, “We are excited about our foray into the Indian market and see ourselves playing a larger role at a time when advertising is transforming and showing immense potential. The increasing disconnect between advertisers and media agencies over rebates calls for more transparency. In many countries, including the US and UK, advertisers are urging their peers to tighten contracts and adapt a new framework. Indian advertisers by early adaption will avoid issues that other markets have already gone through.”