MxMIndia

Tag: Stephen Allan

  • Nick Lawson promoted to Worldwide Chief Operating Officer, Josh Krichefski becomes EMEA CEO and Kate Rowlinson to lead MediaCom UK

    MediaCom announces changes to Worldwide, EMEA and UK leadership

    By A Correspondent

     

    Nick Lawson

    Nick Lawson, currently MediaCom’s EMEA CEO and Global Client Practice Lead, succeeds Toby Jenner as Worldwide Chief Operating Officer. Lawson will be responsible for driving the network’s business development, marketing and product offers, while retaining his position as Global Client Practice Lead. Lawson has been with the agency for 28 years, originally as part of the Media Business before it merged with MediaCom in 1999.

     

    Josh Krichefski

    Josh Krichefski, who originally joined MediaCom in 2011, replaces Lawson as EMEA CEO, having spent the last three years as UK CEO. He takes responsibility for 4,400 people across 37 offices, driving the vision and culture for the region.

     

     

     

    Kate Rowlinson

    Krichefski is replaced as UK CEO by Kate Rowlinson, the agency’s current Managing Director, Worldwide Hubs who has been part of the network for ten years. She will lead the country’s biggest agency, comprised of 1,250 people across five offices.

     

    Said Stephen Allan, Worldwide Chairman and CEO, of the appointments: “Nick, Josh and Kate’s track records in delivering truly innovative work are unparalleled and I am in no doubt they are the best people to lead the MediaCom network into its next exciting chapter. They will bring forward thinking and rich expertise to our clients, helping them achieve their growth agendas, and perfectly exemplify our People First, Better Results belief. Their continued personal growth has and will continue to deliver the best possible results for the brands we work with.”

     

    Lawson and Krichefski will report into Stephen Allan, whilst Rowlinson will report into Krichefski.

     

     

  • Network’s new business billings hit $2.2bn for the year

    MediaCom tops COMvergence New Business Barometer for 2018

    By A Correspondent

     

    MediaCom has been named as the world’s most successful agency network of 2018 in the COMvergence New Business Barometer Full Year 2018 report.

     

    MediaCom’s net gains of $2.2bn in new business billings (which includes $2bn in the top 12 countries) factors in $893m of retained business. Key account wins for MediaCom during this period included adidas, Bose, Mars and Hilton, while the agency also retained the Shell account after competitive pitches, along with Sky in the UK.

     

    The COMvergence report assesses more than 2,250 media account moves and retentions across 34 countries totalling $30.4bn.

     

    In addition to topping the global table, MediaCom was the most successful agency in North America and APAC.

     

    Said Stephen Allan, MediaCom’s Worldwide Chairman & CEO: “This is a really fantastic result and one we are very proud of. At MediaCom, we believe in putting people first to get better results – for us and our clients – and our consistent performance over the last year goes some way to proving that we are delivering on this promise. We’re going to continue working hard to stay at the top in 2019 and keep growing our clients’ businesses!”

     

     

  • Agency wins as part of a GroupM solution to extend 25-year relationship with client

    Mars consolidates global media planning and buying biz with MediaCom

    By A Correspondent

     

    Mars Incorporated, the global pet care, confectionery and food business, has appointed MediaCom to handle its media planning and buying duties across most of the company’s portfolio. The result follows a competitive pitch against Omnicom, led by Hearts and Science, and Publicis, led by Starcom.

     

    The entire global business – which is worth £1.4bn globally, according to data from Recma – will now be consolidated into MediaCom, including buying for the US and China. To deliver on the assignment, MediaCom will work as part of GroupMW, a GroupM solution, tapping into the resources of GroupM and WPP agencies to deliver outstanding results for Mars.

     

    Said Andrew Clarke, Chief Marketing and Customer Officer at Mars: “This partnership will be a crucial accelerator in our ambition to be quicker, bolder and even more innovative when it comes to meeting our consumer needs. It brings thought leadership and actionable use of data and insights to meet our media needs.”

     

    Added Stephen Allan, Worldwide Chairman & CEO of MediaCom: “Building on our existing remit, and extending our 25-year relationship, we, along with our GroupM W colleagues, will now be managing all of Mars’ media buying, as well as their data & analytics,”. “This confirms our place as the trusted media partner to one of the world’s most prestigious advertisers.”

     

    The full assignment will go into effect on January 1, 2019 and the transition period will run from August until December 2018.

     

     

  • The ranking reveals the world's best campaigns, agencies and brands for media excellence in advertising

    Mindshare, MediaCom Mumbai in Gunn’s World Top 10 for media excellence

     

    Gunn Report, the global index of excellence in advertising, has released the results of the 2018 Gunn Media 100, a global ranking of the world’s most awarded and applauded campaigns and companies based on their performance in media competitions around the world.

    Gunn Report, now part of WARC, tracks the winners’ lists of close to 30 of the most important global, regional and national media awards shows to compile Gunn Media 100 – a list of the 100 best campaigns for creativity and innovation in media, along with the best-performing agencies, networks, holding companies, brands, advertisers and countries.

    The highest-ranked campaign in the Gunn Media 100 is McDonald’s ‘Capacity Based McDelivery’ by OMD Singapore. To maintain competitive advantages, McDonald’s promoted its delivery service McDelivery in Singapore in partnership with Google. By integrating McDonald’s first-party data with Google’s hyper-local targeting, they maximised media cost efficiency and managed consumer expectations of delivery time through tailored messages, mapping real-time restaurant data against paid search spends via a live API.

    Said Stephen Li, CEO of OMD APAC: “To have our work for McDonald’s recognised as best of the best globally, is testament to our unwavering commitment and relentless focus on helping our clients’ leading brands continue to cut-through with data-driven creativity. This recognition motivates us to continue our drive in helping brands make better decisions, faster. The ‘Capacity Based McDelivery’ campaign is the perfect example of this in practice, leveraging real-time data to generate fresh growth for a market-leading brand in a highly competitive category. I could not be more proud of this achievement, and all the other great work coming out of OMD Singapore. It only inspires us to continue raising the bar even further still for our clients.”

    In second place is ‘Hungerithm’ by MediaCom Melbourne / Clemenger BBDO, which saw confectionary brand Snickers partner with 7-Eleven stores in Australia to drive sales and increase category share. Snickers says the internet gets angry when it’s hungry. The brand launched ‘Hungerithm’, an algorithm that analysed 14,000 social posts a day and adjusted the price of the chocolate bar accordingly.The angrier the Internet got, the cheaper Snickers became.

    Ranked third is ‘Reword’ for Headspace by Leo Burnett Melbourne / Starcom Melbourne. The Australian youth mental health foundation, successfully tackled cyber bullying by putting in place a social media rewording tool that analyses what users type and uses a red line to strike through abusive phrases.

    Three themes have emerged from the world’s top campaigns for media excellence:

    :: Data is driving fresh media thinking. The top campaign is built around smart use of data. This is a recurring theme in the rankings, as brands look to harness multiple data sources to deliver competitive advantage.

    :: An event-led strategy helps brands stand out. As brands struggle to be heard in a fragmented media landscape, there is a growing focus on ‘events’ such as Super Bowl, US Presidential debates, and Olympics, that can draw a crowd and interest from the press.

    :: Partnerships are central to youth-focused media strategy. Partnerships with organisations or individuals that bring their own reach are now a key element of media strategy, particularly for brands targeting younger demographics.

     

    MediaCom London claims first place in the Gunn Media 100 agency rankings with four campaigns ranked in the top 100: ‘Best Day Of My Life’ for Shell (#6), ‘Singing Our Way To The Top Of The Box Office’ for Universal Pictures’ Sing (#22), ‘Missing Type’ for NHS Blood & Transplant (#30) and ‘Dark To Light’ for Gucci Guilty (#77=).

    PHD New York is in second place also with four campaigns in the top 100. Their highest ranked campaign (#13) is ‘The Debate Headache’ for GlaxoSmithKline’s Excedrin. Mindshare Mumbai is ranked third with three campaigns making the cut.

    MediaCom is the top-ranked network with eight agencies from around the world – Auckland, Bogota, Dusseldorf, London, Mumbai, Melbourne, Mexico City, New York – contributing to the network’s poll position. PHD Worldwide is in second place and OMD Worldwide, third.

    For the first time Gunn Media 100 has included a ranking of holding companies. WPP tops the leader board, with three of its networks – MediaCom, Mindshare Worldwide and Wavemaker – ranked in the top 10. Omnicom Group and Interpublic Group follow.

    Stephen Allan, Worldwide CEO and Chairman of MediaCom, said: “This is an outstanding achievement, of which I am extremely proud. Every single person throughout the MediaCom network has contributed to our success and has truly embraced our philosophy of Systems Thinking to great effect.

    “I am, of course, delighted that MediaCom UK has also been recognised within the Gunn Media 100 as the top individual agency, which is incredibly well deserved. But none of this would have been possible without our fantastic clients, agency partners and media owners who have collaborated with us to create globally-celebrated campaigns. We are proud to have contributed towards WPP’s achievement of being named the top Holding Company within the same report.”

    CEO of WPP, said: “WPP’s core purpose is to deliver growth for our clients so we are delighted to receive this recognition of our effectiveness in doing so. And congratulations to MediaCom who, as network and agency of the year, have helped us achieve a hat-trick of awards.”

    Nike takes first position as the top brand with four campaigns featured in the top 100, all from the US. McDonald’s is in second place, followed by Snickers and Dove.

    Unilever tops the Advertiser’s ranking by a significant margin. Procter & Gamble is in second place. Both advertisers have six brands featured in the top 100 campaigns. Mars takes third place with five campaigns in the top 100.

    The US dominates the rankings with 30 campaigns in the top 100, 12 of which feature in the top 20. UK is second with 11 campaigns. Australia and India follow. In total, 24 countries are represented.

    The most highly ranked campaigns and companies in Gunn Media 100 are:

    The world’s top 10 campaigns for media excellence

    Rank Campaign title Brand Agency Points
    1

    Capacity Based McDelivery

    		 McDonald’s OMD Singapore 136.1
    2 Hungerithm Snickers

    MediaCom Melbourne / Clemenger BBDO Melbourne

    		 131.2

     
    3 Reword Headspace  Leo Burnett Melbourne / Starcom Melbourne 129.1

     
    4 Bachelor Of Shaving Gillette MediaCom Mumbai 122.5
    5 Bradshaw Stain Tide Saatchi & Saatchi New York / Hearts & Science New York 106.1

     
    6 Best Day Of My Life Shell MediaCom London 105.4
    7= Sport Chek РThe Fastest Olympic Campaign! Sport Chek Touch̩ PHD! Montreal

     

    		 101.3

     
    7= Bully Ads Canadian Safe School Network Touché PHD! Toronto

     

    		 101.3

     
    9 Yasmin’s Sex-Ed Revolution Yasmin PHD Shanghai 96.7
    10 Like My Addiction Addict’Aide BETC Paris 87.2

     

    The world’s top 10 best agencies for media excellence

    Rank Agency Location Points
    1 MediaCom London, UK 317.2
    2 PHD New York, USA 249
    3 Mindshare Mumbai, India 235
    4 PHD Shanghai, China 211.4
    5 Mindshare Shanghai, China 197.4
    6 Clemenger BBDO Melbourne, Australia 184
    7 MediaCom Mumbai, India 174.9
    8 Mediaplus Munich, Germany 171.4
    9 Touché PHD! Montreal, Canada 171.3
    10 Starcom Chicago, USA 169.4

     

    The world’s top 10 agency networks for media excellence

    Rank Agency Network Holding Company Points
    1 MediaCom WPP 1360.6
    2 PHD Worldwide Omnicom Group 1199.5
    3 OMD Worldwide Omnicom Group 1140.8
    4 Mindshare Worldwide WPP 890.2
    5 Starcom PublicisGroupe 761.1
    6 Universal McCann Interpublic Group 731.1
    7 BBDO Worldwide Omnicom Group 546
    8 Wavemaker WPP 526.8
    9 Dentsu Aegis Network Dentsu 482.2
    10 McCann Worldgroup Interpublic Group 447.1

     

    The world’s top 10 holding companies for media excellence

    Rank Holding Company Points
    1 WPP 3565.4
    2 Omnicom Group 3326.7
    3 Interpublic Group 2131.7
    4 PublicisGroupe 1597.3
    5 Dentsu 540.1
    6 Havas 442
    7 MDC Partners 88.6
    8 Hakuhodo DY Holdings 65.1
    9 Publicis Group 41.4
    10 Accenture 17.1

     

    The world’s top 10 brands for media excellence

    Rank Brand Sector Points
    1 Nike Clothing & Accessories 297.5
    2 McDonald’s Retail 263.7
    3 Snickers Food 227.9
    4 Dove Toiletries & Cosmetics 204.5
    5 Netflix Media & Publishing 194.5
    6 Shell Business & Industrial 180.8
    7 Samsung Technology & Electronics 136.1
    8 Headspace Non-profit, public sector & education 129.1
    9 Gillette Toiletries & Cosmetics 122.5
    10 US Army Non-profit, public sector & education 107.3

     

    The world’s top 10 advertisers for media excellence

    Rank Advertiser Points
    1 Unilever 942.7
    2 Procter & Gamble 517.6
    3 Mars 392.8
    4 Nike 283.3
    5 McDonald’s 263.7
    6 PepsiCo 251.4
    7 Anheuser-Busch InBev 217.1
    8 Nestlé 195.7
    9 Netflix 194.5
    10 Royal Dutch Shell 186.5

     

    The world’s top 10 countries for media excellence

    Rank Country Points
    1 USA 2841.9
    2 UK 1427.5
    3 Australia 871.6
    4 India 854.8
    5 United Arab Emirates 748
    6 Canada 684.1
    7 China 656.8
    8 Singapore 363.2
    9 Brazil 345.3
    10 Germany 337

     

    Commenting on the results of Gunn Media 100, Emma Wilkie, managing director of Gunn Report, said: “Hot on the heels of the recently published Gunn 100 ranking for creative excellence and the WARC 100 index for effectiveness, the newly launched Gunn Media 100 benchmarks media creativity and innovation as well as highlighting media trends based on an independent global analysis.

     

    “We’re seeing that the smart use of data, event-led strategies and partnerships that provide new consumer reach are the main themes currently driving the media industry forward offering new and exciting opportunities in the market place.”

     

    The full Gunn Media 100 rankings – including the world’s top 100 campaigns for media excellence, top 50 agencies, networks, brands, advertisers, countries and top holding companies as well as commentaries, the work and credits – are available by subscription on www.warc.com/gunnreport.

     

     

  • The jv stays but MediaCom India will integrate further into the GroupM fold with this development

    GroupM acquires majority stake in MediaCom India

     

    By A Correspondent

     

    At mid-morning on Tuesday, Sam Balsara tweeted a clip from The Economic Times of last week where Madison Media had announced a tie-up with Bangladesh’s independent media agency Mediacom. Mediacom, the report noted, is part of Bangladesh’s industrial conglomerate Square Group and handles media planning and buying for Perfetti Van Melle, Asian Paints, Ispahani Group, Singer and some products categories of the parent company. As a part of the deal, Mediacom will have access to Madison Media’s tools and operating software.

     

    Less than 10 hours after this tweet, came in this missive from the GroupM headquarters in north-west Mumbai: The media services network had announced that it will be acquiring a majority stake in MediaCom India, a joint venture between GroupM India and Sam Balsara, the principal shareholder of the Madison Media group. While MediaCom India will continue operating as an independent brand, the agency will have the advantage of access to GroupM’s global infrastructure. This acquisition continues WPP’s strategy of investing in fast growth markets, new media and digital. The news on the Bangladesh tie-up and what happened closer home had of course no connection. Except the timing of Balsara’s tweet.

     

    “The majority acquisition of MediaCom in India represents a significant evolution in one of the world’s fastest growing economies. As India becomes a very attractive business hub for global clients, we are confident our talented team in India will deliver exemplary growth and results for all stakeholders.” said, Stephen Allan, CEO, MediaCom Worldwide.

     

    Speaking on the acquisition, CVL Srinivas, CEO, GroupM South Asia said, “MediaCom India has won several prestigious clients, developed a strong digital presence and has delivered award-winning campaigns for clients. As a network, we have taken giant strides globally and in India towards a more Data and Tech-led core to our business. MediaCom India can harness our world-class media infrastructure to provide more value to its clients and people.”Interestingly, the Mediacom Bangaladeshtieup allows that agency to dig into Madison’s tools and infra.

     

    Flashback to April 2008 when Balsara announced with much fanfare that he had acquired 51 per cent stake in MediaCom India. And also the coveted P&G business. Over the last eight years, MediaCom India has established itself as one of the Top 5 media agencies in terms of marketshare (Source: RECMA ratings 2015). In 2016, WARC ranked MediaCom India’s Mumbai office as one of the top 10 media agencies in the world based on performance in effectiveness and strategy impact for its clients.Its client roster includes Proctor & Gamble, Tata DoCoMo, Future Group Retail, Shell, Dell, Makemytrip.com, SAB Miller, Subway, Bose,Vespa and Urban Ladder amongst others.

     

    Industry observers meanwhile don’t read too much into the development. Although Mediacom may technically have been owned by a majority by GroupM, over the last few years, GroupM is said to be representing its interests very actively. And while MediaCom India ought to be part of the Madison Media, the two agencies have fought pitches including recently for Coca-Cola India.