MxMIndia

Tag: Step Up

  • The third edition of the global event will be held from September 22-26, 2014

    SMW 2014 to deliberate on Social Media for Social Change

    By A Correspondent

     

    The second edition of the Mumbai leg of Social Media Week (SMW) has been announced. The five-day event to be held from September 22-26, 2014 will bring together influencers, practitioners, academic thinkers and international experts, who will provide a blend of information and ideas through panel discussions, debates, workshops, and more. SMW 2014 is set to happen simultaneously in 12 cities- Berlin, Chicago, Johannesburg, London, Los Angeles, Miami, Mumbai, Rome, Rotterdam, São Paulo, Sydney, and Toronto.

     

    SMW 2014 aims to reach new realms of connectivity and knowledge through social media platforms by creating an ecosystem for influencers, practitioner, brand managers, entrepreneurs, students and social communities. The theme for SMW Mumbai 2014 is Social media for Social Change, with multiple sessions through the week will explore the dynamic ways of how social media has become the greatest marketing tool to the loudest voice of the people. This international festival was founded in New York by Crowdcentric Media LLC and is hosted twice a year, in India, by R SQUARE Consulting, an integrated marketing services agency.

     

    “Dynamism in social media makes social media week really interesting. New technology, platform, insights, usage, there is so much to know hence social media week plays a very important role for the whole community and industry,” said, Rohit Varma, Founder and Managing Partner at R SQUARE Consulting.

     

    SMW’s unique format explores the social, cultural and economic impact of social media, and gives a platform to instil ideas and empower the social world. With a mission to help people and organizations connect through collaboration, learning and sharing of ideas, it garnered an overall reach of 19 million in Mumbai, last year.Globally, 27,000 people came together to be a part of this mega event which was held simultaneously in eight cities. With 1745 speakers and more than 1000 events, the festival reached out to 555 million people in 2013. This edition of SMW Mumbai to have 100+ events with a league of eminent speakers both national and international joining. Attendee registration will begin on August 20, 2014.

     

    SMW has partnered with the leading media and integrated communication agencies GroupM, OgilvyOne, Step Up (inspired by Genesis Burson-Marsteller), Germin8, Chlorophyll, Avid Learning, Page Traffic buzz, MxM India, TiE Mumbai, Construckt Festival and The Indian Networker together to organize the event in India.

     

  • The initiative is designed to provide affordable and relevant service offerings spanning traditional as well as new digital formats

    Genesis delivers a Step Up

    By a correspondent

     

    Genesis Burson-Marsteller has announced the launch of a new initiative, Step Up that seeks to cater to the communication needs of two important stakeholders of the entrepreneurial ecosystem; the start-ups and investor networks.

     

    Designed to provide affordable and relevant service offerings spanning traditional as well as new digital formats, Step Up will help young companies and SMBs take the next leap in their journey to success, by not only narrating their story creatively but also by communicating on what impacts their business.

     

    Prema Sagar

    Prema Sagar, Principal and Founder, Genesis Burson-Marsteller said, “Step Up is our endeavour to go back to our roots. We know, feel and understand the challenges having been a start-up ourselves. With Step Up, we have already begun to partner with new and upcoming brands in their journey so as to take it to the next big thing. What differentiates Step Up from the rest is our strong understanding of the ecosystem and the changing media scape, the right talent and the ability to provide affordable services.”

     

    Step Up offers customised services from branding and partnerships to media engagement. The offering to start-ups have been created keeping in mind various challenges faced by early-stage ventures. These offerings aim to develop and device a compelling and effective communication strategy to narrate the story of the ventures in the most innnovative manner.

     

    Commenting on this new initiative, Atul Sharma, India Lead, Step Up said, “In the last few years, the Indian start-up environment has made a mark on the global entrepreneurial map by producing unique and globally relevant propositions. Being noticed by the right audience can make a great difference to a young company’s journey. This unique initiative by Genesis Burson-Marsteller, Step Up, aims at empowering these innovative start-ups to create a space for themselves in an otherwise cluttered market. We are looking to create the next ‘whatsapp’ story in India!”