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Tag: Steffen Knapp

  • The ad film captures the attributes of Passat in an endearing manner

    Volkswagen unveils new ad film for Passat

    By A Correspondent

     

    Volkswagen has launched its latest TVC for the all-new Passat. Created and conceptualised by DDB Mudra group, the campaign is shot in the Himalayan region and captures the attributes of Passat in an endearing manner.

     

    Speaking on the launch, Steffen Knapp, Director, Volkswagen Passenger Cars said: “The Volkswagen Passat is an exceptionally iconic car known globally for its sheer design, performance and superior safety. Equipped with path-breaking technologies and innovative vehicle assistance system, the Passat is a carline you cannot give up. Rightly showcasing this sentiment, DDB Mudra has created an unexpected visual of a prospective Passat owner.”

     

    Added Shagun Seda, Executive Creative Director, DDB Mudra Group: “How do you break the conventions of luxury car advertising without really breaking them? Add an unconventional twist. The Passat is the perfect example of effortless luxury. It makes a statement without shouting. We stayed true to the Brand’s style of communication by telling a simple and human story with a playful wink at the end.”

     

     

  • Bishwajeet Samal is currently responsible for Regional Marketing, International Communications at Volkswagen AG, Germany

    Volkswagen appoints Bishwajeet Samal as Head of Marketing

    By A Correspondent

     

    Bishwajeet Samal

    Volkswagen has announced the appointment of Bishwajeet Samal as Head of Marketing, Volkswagen Passenger Cars in India. Earlier, Kamal Basu had held this position.

     

    Samal is currently responsible for Regional Marketing, International Communications at Volkswagen AG, Germany. He joined Volkswagen India in 2008 and returns to his motherland with over a decade of experience within Volkswagen. Samal’s appointment will be effective June 1, 2018.

     

    Commenting on the appointment, Steffen Knapp, Director, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd. Said: “At Volkswagen, nurturing in-house talent and offering a diverse platform of enhanced learning is at the core of our brand philosophy. We are confident that Bishwajeet’s extensive experience in Marketing shall contribute to our growth in India.”

     

    Speaking on his appointment, Samal said: “I am extremely overwhelmed to have returned to India and working in this dynamic market. I look forward towards further strengthening the brands’ presence in India.”