MxMIndia

Tag: State Bank of India

  • As Brand Ambassador

    MS Dhoni partners with State Bank

    By Our Staff

     

    The State Bank of India (SBI) has announced Mahendra Singh Dhoni as the bank’s official Brand Ambassador. Dhoni, will play a key role in various marketing and promotional campaigns of SBI.

     

    On the occasion, Dinesh Khara, Chairman, SBI said: “We are pleased to onboard MS Dhoni as Brand Ambassador of SBI. Mr. Dhoni’s association with SBI as a satisfied customer makes him a perfect embodiment of our brand’s ethos. With this partnership, we aim to reinforce our commitment to serving the nation and our customers with trust, integrity, and unwavering dedication.”

     

  • To address negativity and trolling on social media platforms

    Kreativ Street campaigns for SBI to check internet troll

    By Our Staff

     

    State Bank of India launched its #KindnessIsCool campaign to address the negativity and trolling on social media platforms. The campaign is curated by Gurugram-based integrated marketing agency, Kreativ Street.

     

    Said Rana Ashutosh Kumar Singh, DMD (HR) & Corporate Development Officer, SBI: “State Bank of India has always been at the forefront for taking up initiatives that drive innovation and societal change. With the advent of social media, many users fond a convenient way to express themselves. While many use these platforms to interact, exchange ideas and share positive vibes, some choose to misuse the anonymity that these platforms offer and communicate in a negative and sometimes abusive manner. This is what made #KindnessIsCool a timely and much-needed campaign. Executed with the simple objective of making all of us introspect if our online persona is an accurate reflection of our true selves.”

     

  • The campaign aims to reach out to aspiring home owners

    SBI says #HoSaktaHai for its latest home loans campaign

    By A Correspondent

     

    State Bank of India has launched a new multimedia campaign titled ‘#HoSaktaHai.’ The campaign – created by Rediffusion – aims to reach out to aspiring home owners with a slew of innovative solutions.

     

    Speaking on the campaign, Dinesh Menon, Chief Marketing Officer, SBI said: “While home loan is a highly involved product category, most advertising in the category lacks adequate engagement and appeal from a communication perspective. Hence, it was important for us to not only ensure the brand story gets heard but discussed and recalled as well, amidst all the clutter and fragmented media consumption.  We are delighted at this bunch of films which have a poetic charm to them and are certainly clutter breaking.  We adopted a digital first approach and are happy to see that it has resonated well with different target audiences each piece of communication has been designed to address. We are optimistic this campaign will certainly augur well for our home loans business and stir some category conversation.’’

     

    Added Rahul Jauhari, Joint President & Chief Creative Officer, Rediffusion: “While the intention was to be different and clutter-breaking, we focused on bringing alive the constraints faced by aspiring home buyers. Very often they don’t take the plunge because they don’t have a loan option that suits their specific challenges. It was refreshing to have the client not just demand, but also back a brave idea to the hilt.”

     

    Said Navonil Chatterjee, Joint President & Chief Strategy Officer, Rediffusion: “This campaign is all about the strange ‘mathematics of emotion’. We are promoting something like home loans which are worth lakhs and crores, with small, inexpensive objects like dancing dolls and toy elephants that cost just a few hundred bucks! But these inanimate objects are what people dream of decorating and enlivening their new houses with. And this is where emotion trumps mathematics by loosening the purse-strings, by tugging at the heart-strings!”

     

     

  • The account will be managed out of the agency’s Mumbai office and will be led by Navin Kathuria, EVP and Principal Partner, DDB Mudramax

    SBI appoints DDB Mudramax as Media AoR

    By A Correspondent

     

    Following a rigorous multi agency pitch, State Bank of India (SBI), India’s largest bank and a Fortune 500 company, has appointed DDB Mudramax as the sole media agency for its nationwide media duties.

    The account will be managed out of the agency’s Mumbai office and will be led by Navin Kathuria, EVP and Principal Partner, DDB Mudramax.

    Said Dinesh Menon, CMO, State Bank of India: “We at SBI are committed to providing innovative financial solutions to our wide base of customers and prospects. We needed an agile strategic media partner who can work closely with our brand marketing team to facilitate greater consumer traction for our brands. Our esteemed agency evaluation panel felt that DDB Mudramax can help us unlock our true potential.”

    Added Sathyamurthy Namakkal, President, DDB Mudramax: “We have been associated with SBI for several years as one of their empaneled agencies. With this mandate to be the sole Media AOR, we are now entrusted with more responsibility to grow our relationship to the next level. We look forward to some business impact solutions through interesting customer initiatives”.

     

     

     

     

  • The intent of the campaign is to promote the ease of cashless transactions via various facilities of SBI

    SBI propagates benefits of going cashless with DDB Mudra

     

     

    State Bank o India SBI has been offering different modes of digital payments even before demonetisation. It introduced ‘State Bank Buddy’, a digital wallet in August 2016.Given its ambition of a cashless society across the nation, the concept of #CashKiAadatBadlo was conceived by DDB Mudra West. The intent of the campaign is to promote the ease of cashless transactions via various facilities of SBI and thus to make cashless transactions a habit for every SBI account holder.

     

    The campaign #CashKiAadatBadlo is being led by three TVCs which have also transpired on the digital medium. The campaign also consists print activation over the coming months. The three 20-seconder films showcase SBI’s various digital/ cashless products namely State Bank Buddy- a mobile wallet, State Bank Debit Card, and SBI Pay. The films pull a slice of life and take the viewers through various real life situations where people can adopt to cashless mode of payments, which are simple and safe, for all their daily needs and change their habit.

     

    Speaking about the campaign, Dinesh Menon, Chief Marketing Officer, SBI said, “Given its stature and responsibility the SBI brand carries with it, it was only natural that the brand took the initiative of being the harbinger of change in the backdrop of demonetisation. The #CashKiAadatBadlo campaign is an effort to encourage people to adopt SBI’s digital payment solutions such (SBI Buddy and SBI Pay and Debit Cards) by communicating its simplicity and safety of use. Through this campaign we intend to bring about a pre-disposition to adoption of digital currency among those consumer segments that are habituated to using cash. Early feedback has been encouraging, both from an awareness and response perspective. This campaign has also generated most engagement with Twitter users as rated by the Brand Equity ‘Twitter index’.”

     

    Talking about the campaign, Sonal Dabral, Chairman and CCO, DDB Mudra Group added: “Post demonetisation, cashless economy is becoming the order of the day and is impacting everyone in a variety of ways.  SBI’s various offerings are a great aid to the consumers across the country for carrying out the day to day transactions. With this campaign, we intended to drive home the ease and comfort of doing cashless transactions with SBI’s various digital products through simple, to the point communication that is informative and engaging at the same time.”

     

  • Ad Strat: Making ‘Her Ghar’ a reality

    Campaign Name – SBI Home Loan ‘Birthday Gift’

     

    Client: State Bank of India

     

    Brief: SBI understands the significance of owning a home and the importance it plays in one’s life. The TVC tries to capture this emotion, wherein the husband gift’s a house to his wife on her birthday while the son gifts a self-illustrated painting of the family with their ‘own’ home. The emotional gratification of owning your ‘own’ home executed in a manner that is simple yet endearing. The call to action is compelled by reduced interest rates, lower EMIs and longer tenor from India’s largest home loan provider – SBI.

     

    The Execution:  The advertisement should have a strong emotional peg that holds the viewer, while the reduced interest rates and other tangible benefits appeal to the rational. Tag the special home loans for women ‘Her Ghar’ to create awareness for it.

     

    Creative Idea: The emotional gratification of owning your ‘own’ home executed in a manner that is simple yet endearing. The call to action is compelled by reduced interest rates, lower EMIs and longer tenor from India’s largest home loan provider – SBI.

     

    Credits:

    Creative Agency -  R K SWAMY BBDO

    Agency Heads – Sangeetha N – President (West) & ECD;  Shailen Sohoni – COO, Mumbai

    Creative Director – Mukesh Anand

    Copywriter – Mukesh Anand, Vikrant Dange

    Art Director – Tapas Pal, Sagar Shriyan

    Illustrator – Chandrakant Dhuri

    Agency Film Dept: Manoj Nair, Laxman Singh

    Client Servicing Team – Atul Dube / Lennon Andrades

    Director – Muni Agarwal

    Production House – Anonymous films