MxMIndia

Tag: Starcom

  • The media mandate for Jindal Panther TMT Rebars is worth Rs 15 crore

    Starcom wins media duties for Jindal Panther TMT Rebars

    By A Correspondent

     

    Jindal Steel and Power Limited (JSPL) has chosen Starcom Worldwide to handle its media duties for its retail brand, ‘Jindal Panther TMT Rebars’. The agency won the account after a multi-agency pitch. The media mandate for Jindal Panther TMT Rebars is worth Rs 15 crore.

     

    The Gurgaon office of Starcom Worldwide will handle traditional media planning and buying for the client.

     

    On the win, Mallikarjunadas CR, CEO of Starcom MediaVest Group India said: “We’re looking forward to this partnership with JSPL.Our team in Gurgaon is strong, and we’ll be able to work hand in hand with JSPL to devise creative and engaging human experiences for their consumers.”

     

  • SMG Convonix unveils online tool that has already logged over 1.5mn Wimbledon-related conversations

    Starcom’s SMG Convonix tracks Wimbledon online chatter

    By A Correspondent

     

    SMG Convonix, a division of Starcom MediaVest Group (SMG), has implemented a social dashboard to measure global online buzz and chatter around Wimbledon 2013, the annual tennis tournament currently on in England.

     

    The dashboard (http://www.convonix.com/wimbledon), powered by Iristrack, SMG Convonix’ proprietary social listening and online brand monitoring platform, measures buzz around matches, identifies trending players, monitors fan support and more.  Thus far, the dashboard has logged more than 1.5 million Wimbledon related online conversations from around the world.

     

    “Tennis is a truly global sport, and we at Convonix are watching the world watch Wimbledon,” said Vishal Sampat, CEO, SMG Convonix. “Our unique social dashboard gives us the ability to deliver real time insights on social chatter as it happens all around the world.”

     

    Wimbledon 2013 is scheduled to draw to a close on Sunday, July 7.

     

  • Mr Premjeet Sodhi, has taken charge as COO of LMG, Mr Mahesh Motwani has been promoted to Executive Vice President of the Kolkata office and Mr Patrick Gomes has been elevated to head of the agency's Mumbai business

    LMG announces key elevations in Mumbai, Kolkata & Kochi

    Mahesh Motwani

    By A Correspondent

     

    The process of restructuring at Lintas Media Group (LMG) continues. Mr Suresh Balakrishna, CEO of the proposed agency under the LMG fold, has announced a few elevations in a communiqué released to the media.

     

    While, Mr Premjeet Sodhi, has taken charge as COO of LMG (as reported first by MxMIndia), on the back of strong new business wins and a healthy growth in Kolkata, Mr Mahesh Motwani has been promoted to Executive Vice President of the Kolkata office and will develop new markets as well. Mr Patrick Gomes has been elevated to head of the agency’s Mumbai business. With fourteen years experience, Mr Gomes has been with LMG for 1.5 years, heading prestigious financial accounts and the Bajaj Group. He was previously with Starcom, Mediacom,TME and Madison.

     

    Patrick Gomes

    Meanwhile, eight-year LMG veteran, Dhirendra Singh has been promoted to Head of Planning for the Mumbai Office. He has been overseeing planning for accounts like UBI, Jyothy Laboratories, Bombay Dyeing etc and now takes on a larger responsibility for the entire office.

     

    Vidya Nandakumar

    Ms Vidya Nandakumar has returned to the agency earlier this month as Head of the Kochi office and has taken charge of the Manappuram and other businesses. She has come in from Madison, Bengaluru and has more than 12 years of experience in the industry, handling businesses like Britannia Industries Ltd, ITC Ltd, Hewlett Packard and Muthoot Finance.

  • When it comes to regional markets, keep an open mind and don't take anything for granted, says Narendra Kumar Alambara.

    The Anchor: Narendra Kumar Alambara’s 5 tips when planning regional media

    By Narendra Kumar Alambara

     

    #1 One shoe does not fit all – Each of the regional (linguistic) markets are different from one another – they cannot and should not be grouped together. If Delhi cannot be same as UP (both being HSM), regional markets are even more different. With each regional market being insular and characteristic in its choices, you need to treat each one independently. Strategize for each market individually, based on client’s focus and consumer potential.

     

    #2 Think beyond TV, dig deeper – For most national brands, South channels are added on to boost deliveries in respective markets. But the market media consumption is distinct and different – with ample scope to use other media to effectively cover the state. Obvious examples include cinema theatres in Andhra Pradesh, and dailies in Kerala.

     

    #3 Visit the markets (should not be optional!) – There was a time this was done a lot during as IRS back-checks, but it doesn’t seem to be followed often. It is essential process to get a feel of the direct consumer feedback on media choices consumers make in the regions. Numbers and data can never replace the actual knowledge of what makes a certain media vehicle tick. Cultural nuances, prevailing political climate, power shutdown timings, distribution timings of newspapers, cable connectivity etc, which determine media consumption, can never be ascertained by any database.

     

    #4 Talk to colleagues / client teams in the markets – The next best alternative to actual market visits! Getting a local feel of the region (even if it is a second-hand POV) is still better than none. Helps make the plan be far more inclusive than just being optimized. Find out what they / their families watch and read at home. It might be a small sample, but it will give a good indication of what works in the market. Ask market-related questions to salespersons from regional media, especially seniors who may visit your office occasionally.

     

    #5 Numbers are only half the story – Use them as indicators, not the absolute truth. Talking to the local market – colleagues – or otherwise will definitely unearth potential options and trends that databases might have missed. For example, the impact of OOH in smaller markets can never be assessed in most databases.

     

    Narendra Kumar Alambara is the Vice President at Starcom Worldwide.

     

  • Starcom win Novartis worldwide, India office unaware if it will also get business. Meanwhile, it has won media biz of Caratlane.com

    Starcom win Novartis worldwide, Caratlane in India

    By A Correspondent

     

    Novartis has awarded Starcom with its $600million global media account, reports Advertising Age. The review apparently started earlier this year.

     

    On Tuesday, the Starcom India spokesperson said the offices here weren’t aware of the win. Novartis, the AdAge report adds, is one of the 100 largest advertisers in the world.

     

    Meanwhile, what the India office did inform MxMIndia was about being awarded the mandate by Caratlane.com, an online portal offering a selection of diamonds and diamond jewellery. Starcom will handle all the media investments for Caratlane.com from its Chennai office.

     

    Confirming the appointment, Narendra Alambara, Vice President, Starcom Worldwide, Chennai said, “We are extremely happy to partner with the pioneers of online diamond jewellery business. Caratlane.com has a superior business model that ensures quality of the product, with better prices for the consumer. Their decision to work with us will help them accelerate visibility. Starcom’s solid research and strong consumer data will help Cartlane.com achieve higher business returns and become a name to be reckoned with in the diamond jewellery business.”

     

    Caratlane.com is one of the first and few online businesses that offer a range of diamonds and diamond jewellery. They also have offline operations and diamonds are available at select stores. The diamonds have a Jaipur quality stamp and the automated manufacturing system and quality control processes ensure that jewellery is made exactly to specifications. This is especially to ensure trust and uniform quality as the customers buy a piece of jewellery based on specifications rather than look-and-feel.

     

    As to whether the India office will also handle Novartis, guess one will have to watch.

  • MediaVest Worldwide has bagged the SuperMax business

    MediaVest Worldwide bags SuperMax business

    By A Correspondent

     

    MediaVest Worldwide has won the SuperMax media account and will handle for the latter media planning and buying across all media. The business was won in a multi-agency pitch that was conducted earlier this month. MediaVest will handle this business from their Mumbai office with immediate effect.

     

    Confirming the development, MediaVest VP in Mumbai Dinesh Rathore said, “We are delighted to have won the SuperMax business and are looking forward to partnering them. This has been a good year for our agency. We are looking forward to building on this momentum in the coming year.”

     

    Starcom MediaVest Group (SMG) has recently has picked up over 14 new businesses in the past few months from their Delhi, Mumbai and Bangalore offices including most recently the Aircel TV and Digital business.