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Tag: Starcom India

  • Starcom India has announced the appointment of Rajiv Gopinath as Chief Client Officer

    Starcom India appoints Rajiv Gopinath as Chief Client Officer

    By A Correspondent

     

    Rajiv Gopinath

    Starcom India has announced the appointment of Rajiv Gopinath as Chief Client Officer.  Gopinath will interface with key clients and bring in critical perspective on businesses, for strong and deep-seated client relationships, notes a communique.

     

    Gopinath’ s last stint was with GroupM as Head, Specialist Services (Sports, Content, Data) Mkting Sports assets, Content Trading. Earlier, he was with MediaCom Easst Africa where he headed planning on Coca-Cola, Procter & Gamble and other local businesses across seven Sub-Saharan African markets. Prior to that, he was in MediaCom China where he did extensive planning on Procter & Gamble. He has had stints with MediaCom India, Mindshare and Madison in the past.

     

    Mallikarajun Das

    Said Mallikarajun Das, Group CEO, Starcom India on the appointment: “The dynamic marketing communications landscape is both a challenge and an opportunity. It calls for upstream strategies that bring in radical business transformation for brands. Starcom today is as much a business partner as a communications partner, offering deep level category insights, data-driven personalised communication, real-time marketing and predictive models. We map the full consumer journey and come up with effective, media-neutral, integrated solutions. Rajiv Gopinath with his experience and thought leadership will enhance our strategic offering still further and deliver the desired business results for clients.”

     

    Added Gopinath: “Starcom is one of the few agencies that has truly has a pulse on the consumer and can leverage the power of integrated communications.  It has great expertise on the evolving media product and a wonderful set of clients. I am delighted to get this opportunity and look forward to it.”

     

     

  • Lenskart has grown more than 200 per cent in the last two years and is among the top-3 optical businesses in India today

    Starcom wins media mandate of Lenskart

    By A Correspondent

     

    Starcom has won the media duties of eyewear retailer, Lenskart. Said Mallikarjun Das, Group CEO, Starcom India: “It’s a privilege to be associated with Lenskart, a reputed brand in optics. The Starcom approach is to drive human actions and thereby business outcomes through transformative experiences and data-driven understanding. An important factor that determined our win has been our ROI centric planning approach through state- of- the-art TARDIIS which clearly gives us an edge over competitors. Increasingly, optimisation and automation is the way to go. We look forward to unlocking greater consumer connections for Lenskart and coming up with increasingly creative solutions.”

     

    As per industry estimates, India’s retail market is expected to grow at a CAGR of 10 percent to $1.6 trillion by 2026 from $641 billion in 2016. India’s e-commerce market is expected to reach $220 billion in terms of gross merchandise value (GMV) and 530 million shoppers by 2025.

     

     

  • The business moved after a comprehensive process that saw participation from eight other agencies

    Godrej & Boyce moves from Mindshare to Starcom, Isobar will handle digitals

    By A Correspondent

     

    Godrej & Boyce (G&B) has announced the appointment of Starcom Worldwide and Isobar India as its traditional and digital media agencies. The business moves from incumbent Mindshare after a comprehensive process that saw participation from eight other agencies. According to industry sources, the G&B media spends are estimated to be Rs 100 crore annually and the digital spends would be in the region of Rs 20-25 crore.

     

    Speaking of the appointment, Animesh Bhartiya, Chief Communications Officer, Godrej & Boyce said, “G&B is going through an exciting phase. We are a diversified group with interests across 14 varied sectors. While on the one hand we collectively have to ensure each of our businesses are independently responding effectively to the needs of its customers and all other stakeholders, it is also imperative on the other, to understand how resources can be best optimised at a group level by leveraging combined effort and spends. In a rapidly evolving media landscape, we also need new and innovative practices and approaches to connect meaningfully with a new generation of consumers. We believe Starcom and Isobar have the necessary skillsets and attitude to bring fresh thinking to an organisation as varied as ours. Our teams are enthusiastic about the new partnerships. We are thankful to each of the agencies for their participation.”

     

    Added Suruchi Trivedi, GM Corporate Marketing & Communications, Godrej & Boyce: “Our objective was to drive efficiencies by moving from a fragmented approach across the organisation to a more consolidated one. We developed a robust scientific process for the pitch ensuring that all the key parameters of evaluation are dovetailed into the same. After a rigorous analysis along with the key stakeholders from within the company, we unanimously decided that the pitch response from Starcom and Isobar best aligned with the organisation’s objectives. We now look forward to seeing this synergy come to life and deliver amazing results. We thank Triggerbridge who managed the pitch process for us.”

     

    Said Mallikarjun Das, Group CEO, Starcom India: “It’s a privilege to partner with Godrej & Boyce, one of India’s leading corporate groups with their diversified business interests. Starcom will put in the best of ideas, talent and resources for Godrej & Boyce and help them forge new and greater connections with consumers.”

     

    Commenting on the win, Shamsuddin Jasani, Managing Director, Isobar India, said:“Godrej is one of the most prestigious brands in India. We are honored and thrilled, that they have chosen us as their digital partners to help them in their digital transformation. We look forward to doing some great work together”.

     

    Commenting on the appointment of media partners, S Yesudas, Managing Director and Co-founder, Triggerbridge, the marketing services consulting firm or unagency set up in late 2015, said: “Our objective was to ensure we help G&B bring the best agency partner on board. We congratulate Starcom Worldwide and Isobar for being chosen as the G&B media partners and we wish them the very best.”

     

     

  • BookMyShow is now present in over 650 towns and cities across India, currently meeting the entertainment demands of millions of customers

    BookMyShow brings Starcom on board as media partner

    By A Correspondent

     

    Starcom has won the media mandate of BookMyShow. The mandate includes print, television, radio, cinema and outdoor. BookMyShow is India’s largest online entertainment ticketing platform that allows users to book tickets for movies, plays, sports and live events through its website, mobile app and mobile site.  BookMyShow is now present in over 650 towns and cities across India, currently meeting the entertainment demands of millions of customers.

     

    Says Mallikarjun Das, Group CEO, Starcom India: “We are pleased to be working with BookMyShow, a reputed brand and a one-stop destination for entertainment screenings and events in India. The Starcom approach is to drive human actions and thereby business outcomes through transformative experiences and data-driven communication. BookMyShow is expanding rapidly and we look forward to unlocking new consumer connections for them and delivering bang for the buck on their media investments. We will provide them with agile solutions and help them achieve maximum exposure and eyeballs.”

     

    Added Marzdi Kalianiwala, VP- Business Intelligence and Marketing, BookMyShow: “We are pleased to welcome Starcom on board as a strategic media partner and look forward to benefiting from their experience and expertise in integrated communication strategies. We have always kept our users at the centre of our universe and as we scale and embark on new and exciting opportunities, we are confident that together with Starcom we will be able to reach out to our users more effectively and efficiently.”

     

  • Performics.Convonix is the digital end-to-end solutions company under Starcom India

    Performics.Convonix bags SEO mandate of Aditya Birla Health Insurance

    By A Correspondent

     

    Sarfaraz Khimani

    Continuing its recent run, Performics.Convonix has won the SEO duties on Aditya Birla Health Insurance. Said Sarfaraz Khimani, Co-CEO, Performics.Convonix: “This is a significant addition to our roster and we look forward to developing and implementing a cohesive strategy on Search for Aditya Birla Health Insurance.  An area such as health insurance faces a shortage of clear, concise information. We hope to enhance brand visibility, website traffic and ultimately increase ROI significantly through SEO. SEO is an area which has a huge bearing on business deliverables and our data and insight-driven approach to SEO backed by our strong background in technology will go a long way in achieving both the client and our joint objectives.”

     

    Aditya Birla Health Insurance Co Ltd. is a 51:49 joint venture between Aditya Birla Group and South Africa’s MMI Holdings.

     

  • Starcom has the mandate for the media duties of FCA

    Performics.Convonix wins SEO mandate of Jeep India

    Performics.Convonix, part of Starcom India, has won the additional SEO mandate of Jeep India. Jeep belongs to the Fiat Chrysler Automobiles (FCA) India portfolio and Starcom has the mandate for the media duties of FCA.

     

    Said Sarfaraz Khimani, Co-CEO, Performics.Convonix:“This is a significant win for us. Performics.Convonix will enhance brand visibility, website traffic and will optimise business through online channels for Jeep India. The digitally astute auto-buyer wants to judge for himself. With realms of information available online, consumers are inundated and it is important to put what is relevant upfront. Our approach is to marry search with insights and analytics and to build for Jeep India a cohesive strategy so that consumers can discover useful information about the brand and access thumb-stopping content. A sound SEO strategy goes a long way in achieving business objectives.”

     

    Added Rahul Pansare, Head of Marketing, FCA India: “Performics.Convonix has a deep instinctive understanding of the Jeep brand and what auto-buyers are looking for online. Their analytical thinking and fresh approach to search will give the brand a greater edge versus competition. More and more consumers are going online for information todayand SEO gets the business found and noticed. Also, with Starcom as a media partner and Performics.Convonix as our Digital and SEO partner, we expect greater synergies in our offline and online communications.”

     

  • The company has more than three decades of successful heritage, seven manufacturing units, 28 sales offices and presence in over 36 countries

    Starcom bags media mandate of Luminous

    By A Correspondent

     

    In a tightly contested pitch against some of the leading media agencies of India, Starcom, part of Publicis Media India, has won the media mandate of Luminous Power Technologies.

     

    Mallikarjun Das

    Said Mallikarjun Das, Group CEO, Starcom India: “Luminous is a household name in India and needs no introduction. We are pleased to have won the business of this highly competitive, innovative, frontrunner electrical specialist. Starcom builds connected human experiences; we use the alchemy of people and technology to create experiences people love and actions brands need. Adding Luminous to our client roster gives us the opportunity for more of such path-breaking work. We will use the power of integrated communications, analytics and the best of our tools, talent and thinking to make a real difference to the brand. We look forward to delivering scale and deep consumer connections for

     

    Added Vipul Sabharwal, MD, Luminous Power Technologies: “It was a meeting of minds with Starcom. The Starcom team was impressive at pitch stage and ideas presented by them were rich in strategic direction, experience and insight.”

  • Jeep India is ready with its next offering for the Indian market with their first 'Made-in-India' SUV i.e. the Jeep Compass

    Starcom set to vroom Jeep Compass SUV in India

    By A Correspondent

     

    Jeep India, part of the  Fiat Chrysler Automobiles (FCA) India portfolio, is ready with its first ‘Made-in-India’ SUV i.e. the Jeep Compass.

     

    Said Rahul Pansare, Head of Marketing, FCA India, on the response received for the recent Compas:“We are very happy with the response we’ve seen for the Jeep Compass within 24 hours of the unveil of the teaser video, we were trending on the first position in India & 49th globally. The teaser video till date hasgarnered a total of 1.2 Million views on Facebook. Digital as a medium is critical to gauge the product anticipation & the reception it receives. Digital will continue to be an important part of the media mix for the upcoming Compass launch and its success in India.”

     

    Starcom India has the mandate for all the media duties for the FCA India brands. Said Mallikarjun Das, Group CEO, Starcom India, on the upcoming Jeep Compass: “Jeep is an iconic brand worldwide & has historic roots in India as well.  The Compass comes on the back of incredible future facing engineering. We look forward to harnessing the connectedness of today’s media to push for its success.”

     

  • The business will be powered by Performics.Convonix

    Starcom bags Mahindra Holidays account

    By A Correspondent

     

    Starcom India has won the digital duties of Mahindra Holidays and Resorts India Ltd. The business will be powered by Performics.Convonix, digital marketing company, integrated under the Starcom brand in India, which will handle all performance media duties on digital, inclusive of paid media, SEO and analytics.

     

    Said Giridhar Seetharam, Chief Marketing Officer, Mahindra Holidays: “We are very happy to have Performics.Convonix on board for our digital marketing mandate and hope to maximise returns on our digital spends through this partnership. Their experience and expertise across all digital fronts will further enable us to provide better customer experience using digital technologies.”

     

    Added Pallav Jain, Co-Chief Executive Officer of Performics.Convonix: “We are pleased to be the strategic partner on digital for Mahindra Holidays. A holiday is about beautiful, memorable experiences. The digitally astute traveller goes online to judge for himself. With the rapid growth of the internet, customers face an influx of excessive information. The brand Mahindra Holidays is about unparalleled family vacation experiences and we will help them enhance their digital engagement with their prospects and customers. What we bring is strategic direction and flawless execution to their digital plans.”

     

  • The mandate that encompasses the franchise’s channels Nick, Sonic, Nick Junior and Nick HD+ has been won after a tightly contested multi-agency pitch

    Starcom India wins Nickelodeon India’s media mandate

    By A Correspondent

     

    Starcom India has been entrusted with the media planning and buying mandate of kid’s television franchise Nickelodeon, a part of Viacom18 Media Pvt Ltd. The mandate that encompasses the franchise’s channels Nick, Sonic, Nick Junior & Nick HD+ has been won after a tightly contested multi-agency pitch.

     

    Said Mallikarjun Das, Group CEO, Starcom India: “The Indian television broadcast segment is set for exponential growth and entertainment tailored for kids and young adults, is going to be a big beneficiary of that. Nickelodeon is an established, highly reputed entertainment brand and having them on our roster is a matter of great prestige for us. The broadcast firm is innovating its strategy across platforms, so that kids and teenagers get the perfect multi-platform experience. It is important to understand that Nickelodeon’s content is increasingly being watched not just by its core target audience, but also adults and entire families.  We will devise for Nickelodeon a media strategy and plan, designed to help them achieve maximum exposure and eyeballs.This win further adds tempo to a great year where we have won significant businesses and consolidated operations.”

     

  • Mallikarjun Das & Tanmay Mohanty to be Group CEOs of Starcom India & Zenith. Hari Krishnan quits, Hanley King moves to global position

    Publicis Media restructures ops, top deck

     

    By A Correspondent

     

    Publicis Media has announced the appointments of Group CEOs for its two key constituents in operation in India: Zenith and Starcom. Mallikarjun Das will head Starcom India and Tanmay Mohanty will head Zenith.

     

    Meanwhile, Starcom Chairman Hanley King has moved to a global role within Publicis Media. His role is taken over by Das. Zenith Managing Director Hari Krishnan is moving on from the organisation.

     

    Announcing the new structure and leadership announcements, Publicis Media CEO Anupriya Acharya said:  “One of the greatest strengths of our new organisation in India is its team of leaders, all of whom have proven track record within our system, ” adding: “The new structure is a fresh opportunity to simplify our organisation, invent more modern approaches to gain effectiveness and efficiency, introduce structures for greater collaboration, and drive new levels of client value and delight”.

     

    Publicis Media India will consolidate its agency brands: Starcom Mediavest, Zenith Optimedia, Equinox, Performics, Convonix, Resultrix, Ninah, Newcast into four agency brands that are in line with the global structure, namely: Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449.

     

    In this new model, the agency network names of Starcom Mediavest Group and ZenithOptimedia Group are retired to better enable a flatter organisational structure. VivaKi capabilities will be fully integrated into Publicis Media’s Global Practice model. Performics will remain Publicis Media’s global performance marketing brand and scale within all agency brands.

     

    The key appointments announced are:

    Reporting to Das are Sarfaraz Khimani and Pallav Jain, Co-CEO Performics.Convonix and Basabdatta Chowdhuri who takes on the role of National COO, Starcom India.  Mayoori Kango will be MD Performics.Resultrix, reporting to Mohanty.

     

    Meanwhile, some centralised functions have been outlined: Dnyanada Chaudhari will lead Publicis Media Exchange,  Santosh Ghosh will lead Data, Technology and Innovation, Aarti Bharadwaj will lead Analytics, Research and Insight, Gautham Pingali will lead Business Transformation and Content Communications will be led by Anushree Chandran.

     

    At a Publicis Media India level, Rajesh Viswanathan is appointed Chief Financial Officer, Saswati Sinha is appointed Chief Talent Officer.