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Tag: Star Sports India

  • The partnership will see McLaren-Honda and Star Sports India work together to create bespoke content

    McLaren-Honda appoints Star Sports as Corporate Partner

     

     

    Star Sports India has been unveiled as a Corporate Partner of McLaren-Honda as part of an agreement that will include the production of exclusive viewer content and fan competitions

     

    The partnership will see McLaren-Honda and Star Sports India work together to create bespoke content, including exclusive interviews, for their TV and digital channels that will help bring viewers and fans even closer to the team and the global sport of Formula 1.

     

    Said Zak Brown, Executive Director, McLaren Technology Group:  “It’s always exciting to bring a new partner onboard. I’ve had that feeling a few times in my career so far! With Star Sports India joining a brand as eponymous as McLaren the fit is as obvious as it is compelling. We are a sports and technology company – racers at heart, of course, and, therefore, innovators in everything we do. And talking to Star Sports India, we quickly discovered a similar innovative mind-set and shared passion for how we engage sports fans through great content.”

     

  • Through the World Cup, SI innovated to help Star Sports deliver the highest engagement among brands on digital platforms

    Sportz Interactive executes multiple innovations at Cricket WC 2015

    By A Correspondent

     

    Sports solutions company, Sportz Interactive (SI) recently showcased an exciting array of digital innovations for Star Sports India (SS) on their digital platforms during the ICC Cricket World Cup 2015.

     

    Through the World Cup, SI innovated to help Star Sports deliver the highest engagement among brands on digital platforms. The activations ranged from serious to fun aiming to cater to every kind of cricket fan – while the trivia buff played #QUIZSTER, the stats fanatic took to collecting Star Cards; on the other hand, the India and Pakistan cricket fans were enthusiastic about tweeting for their respective teams in a digital tug-of-war that was extended to an offline experience as well.

     

    Arvind Iyengar, CEO, Sportz Interactive, added, “Partnering with Star Sports to revolutionize the fan experience on digital has been an incredible experience. On social media, we have been able to drive a high volume of conversations and excite fans around the world through unique innovations and engaging content.”