MxMIndia

Tag: Star India Network

  • Brings a power-packed line-up of shows and movies

    Star ups entertainment quotient

    By Our Staff

     

    Star India network has unveiled content across channels and languages for the festive season.

     

    Said Kevin Vaz, President  & Head – Network Entertainment Channels, Star & Disney India: “Viewers are at the front and centre of everything we do; as a network, we understand their pulse and are committed to offering content that resonates with the entire family. We are thrilled to present power-packed shows with the biggest celebrities including Kamal Haasan, Akkineni Nagarjuna, Sonu Nigam, Remo D’Souza to entertain our viewers this festive season. This is a terrific opportunity for advertisers to reach and engage with viewers across demographics and make most of the festive period.”

     

     

  • The report predicts that the IPL buzz volume of the digital track will grow from 37 mn in 2019 to 60 mn+ in 2020, writes Indrani Sen

    IPL 13 Rules. And how!

     

    By Indrani Sen

     

    Ever since IPL 13 began on September 19, 2020 with a massive 20 crore viewers on Star India Network and Disney + Hotstar, the tournament has been delivering high ratings on TV and OTT platforms.

     

    On the digital media front, IPL 13 is generating huge tractions over and above its coverage through Star India’s OTT platform Disney  + Hotstar. On October 30, 2020 Wavemaker published a press release on their mid-season report of “IPL Mesh 2020” covering matches from September 19 to October 24. Mesh is Wavemaker’s Realtime Data Intelligence tool which has integrated data from “multiple consumer touchpoints across Digital ecosystem ranging from Social Listening, Google Searches, Website visits, BARC, Video analytics in partnership with VIDOOLY, Interaction data points collected from Facebook, Twitter, Instagram and YouTube” to arrive at the observations and predictions shared in the report.

     

    The press release by Wavemaker contains a few charts and whets the appetite for the total report. The report predicts that the IPL buzz volume of the digital track will grow from 37 Mn in 2019 to 60 Mn + in 2020. During the first 36 days of the tournament, CSK was the driving force behind the interactions on social media. Now that CSK has failed to secure a place in the playoff matches, it will be interesting to watch if the buzz volume of the track gets affected. Similarly, it would be interesting to see who takes the place of M S Dhoni as wicketkeeper in the Leading Player Index Leader Board.

     

    In the Leaderboard ranking of most loved ads, Dream 11, Oppo and Tata Motors took the first three positions in desending order. IPL 13 has also seen a never before engagement in gamification of Cricket Fantasy League with the top five Fantasy League in September 2020 generating 30 million google searches and 90 Million web traffic. Based on historical data, the report claims that there will be huge surge both in TVP and social buzz during the next two weeks which will counter the drop in the social media buzz over during the last few weeks as shown in the chart above.

     

    While the Wavemaker’s report reconfirms the accelerated growth of the digital media intractions in India, in traditional TV media also IPL 13 continues to deliver high ratings to the satisfaction of the advertisers who have invested their advertising rupee in cricket. A fortnight back on October 15, TAM released “IPL 13 Advertising Report 1” based on their ADEX data covering the period from September 19 to October 10 (25 natches).  The report has shown an 8% growth registered in average ad volumes from IPL 12 to IPL 13 during the same time span/ number of matches. 5 out of the top 10 categories have been from E-commerce with 35% share of IPL 13 advertising volume and Oppo India’s commercial made it to the top position quite fast during IPL 13 compared to 2nd position in IPL 12.

     

    The most interesting fact which has emerged from this Advertising Report is the participation of new categories and brands in IPL 13. According to the TAM Adex report 30+ new categories and 150+ new brands advertised during IPL 13 compared to IPL 12. It remains to be seen how the advertising frenzy builds up further during the last two weeks of IPL 13, strategically scheduled during the pre-Diwali season in this pandemic hit year.

     

  • The campaign urges viewers to stay home and pay TV bills online

    Star India rolls out national campaign for consumer safety

    By A Correspondent

     

     

    https://www.facebook.com/StarTVNetworkIndia/videos/2652809668376263

     

    As the nation is coming together in these unprecedented times, Star India Network which reaches 700 million viewers a month, has launched a special nationwide campaign with consumer safety as its theme — TV Entertainment Recharge Ka Safe Tareeka.

     

    The campaign promotes the urgent need for safety awareness, to keep families entertained while staying safe at home. Through its creative, it urges families to keep problems out of their homes by not stepping out — not even for their TV bill. It advises viewers to use the online facilities so that they can continue to #StayHomeStaySafe.

     

    Said Gurjeev Singh Kapoor, President and Head – Distribution and International Business, Star India: “Our campaign focuses on encouraging consumers to stay home and safe, remain entertained and pay TV entertainment bills online. We are leveraging the unparalleled reach of our popular GEC, Kids, Movies and Sports channels across multiple languages to spread the message, during these extremely difficult times,” adding: “I would also like to take this opportunity, on behalf of Star India, to applaud the brave teams of Cable and DTH partners working on-ground, and to salute their efforts that have ensured continued services to viewers,” he added.

     

     

  • Front Page 2012 is Ormax Media’s yearend media and entertainment review… as exclusive media partner, MxMIndia will carry nuggets from report

    Ormax Media announces Front Page 2012 yearender

    By A Correspondent

    Ormax Media, leading consumer knowledge company specializing in media and entertainment insights, has announced the launch of its yearend report ‘Front Page 2012 – A Media & Entertainment Review’. Front Page 2012 will cover the highlights of the eventful year of 2012, across 51 categories based on television and film industries. All the results in Front Page 2012 will be based exclusively on viewer research conducted by Ormax Media. The report is scheduled for launch in the second part of January. MxMIndia is exclusive media partner for Front Page 2012. Watch this space for exclusive coverage on the findings over the next few weeks.

    The categories will cover not just national but regional businesses as well, with specific focus on Tamil, Telugu, Marathi and Bengali industries. The report will be based on the results of various surveys carried out by Ormax Media throughout the year, as well as on the results of syndicated Ormax researches such as Cinematix, Showbuzz, Heartbeats, Characters India Loves, Stars India Loves, Celebritix and Small Wonders.

    Shailesh Kapoor

    Speaking about the report, Shailesh Kapoor, CEO, Ormax Media says: “2011 saw the first edition of the Front Page report. This year, the report carries information on double the number of categories. It will be the only report that will chronicle what happened in 2012 purely from a consumer perspective, with no subjective trade perceptions at all.”

    Set up in 2008 by Vispy Doctor and Shailesh Kapoor, the company partners with 76 leading media brands today, including Star India Network, Viacom 18 Television Network, Sony Television Network, Turner India, Disney India, Times Television, Yash Raj Films, Fox Star Studios, Viacom 18 Motion Pictures, DAR Motion Pictures, Group M India, Radio City, My FM and many others.