MxMIndia

Tag: Star CJ

  • The company, which started business in September 2009 with Star as a joint venture partner, has now allied with Providence Equity partners

    Star CJ is now Shop CJ, to concentrate on TV-led sales

    By Dyanne Coelho

     

    Leading 24/7 home shopping channel Star CJ now has a new name. It dons a new logo and will be called Shop CJ Network Pvt. Ltd..The company, which started business in September 2009 with Star as a joint venture partner, has now allied with Providence Equity partners. According to Shop CJ Network CEO Kenny Shin, Star exited the alliance as it figured that home shopping was not a part of its core competency. “Star wished to focus on the entertainment and sports business, which is why they quit the alliance,” Shin said.

     

    At the launch of the new logo and identity of the network, Shop CJ also presented its new tagline – ‘Shop a new trend’ by which it wishes to cater to a wider spectrum of consumers.“Shop CJ is focused on trends to transform the Indian customer’s lifestyle. We are not focused on discounts and on catering to the customers pockets like our competitors Flipkart, Snapdeal and Amazon,” said Shop CJ Marketing head Donald Kwang. Kwang stressing that unlike some e-commerce destinations, Shop CJ’s major sales come from its television network. As much as 94 percent of CJ Shop’s sales are from TV, whereas a meagre 6 percent comes from the internet and mobile combined. “For the time being we would like to focus on our television consumers, as they contribute to the largest part of our revenue,” Kwang added.

     

    The rebranding of Shop CJ is to better align the company’s philosophy with its future strategy. Talking about future initiatives, Shop CJ CFO N. Ramakrishnan said, “We are looking to expand in the east and north-east through physical warehouses. We are also looking to enhance our warehouse management system in order to enhance logistics and boost back-end services.” In order to further their stance in the e-commerce market, the company is attempting to understand buying patterns of the Indian consumer. “Indian consumers have a much rationalizsd purchase behavior. If they don’t like a product, or if the quality of the product is not up to the mark, they will send it back. This is why we ensure a high standard of product quality testing,” said Shin.

     

    Other than India, parent CJ O Shopping operates home shopping networks in Korea, China, Japan, Thailand Turkey, Phillipines and Vietnam.

     

  • A special team from Korea was assigned to develop the M-commerce website of the company

    Star CJ unveils new m-Commerce website

    By A Correspondent

     

    Home shopping network Star CJ has launched its m-Commerce website, bringing its products and services closer to its consumers. This move has been taken to take advantage of the growing number of mobile internet users in India, which presently is estimated to be 120 million, much more than the users using internet on their computers (estimated at 100 million). The other major reason behind this step is the overwhelming success experienced by the company for their mobile DM service, which was launched as a pre-requisite to this m-commerce website in June this year. The mobile DM service has been growing at an average month-on-month rate of 250 per cent fetching the company 55 per cent of the total sales through internet as compared to 45 per cent achieved from the e-commerce front. The company informed that a special team from Korea was assigned to develop the M-commerce website of the company, which is going live on 19th November 2014.

     

    The biggest differentiating factor for Star CJ’s m-Commerce website is the live access provided to the consumers buying products from distinct sellers on the platform to view Star CJ alive on their mobile phones. This will also allow the consumers to view live demonstrations of the products, over and above their images and specifications.

     

    Commenting on the launch of the new website, Kenny Shin, CEO Star CJ Network says, “M-commerce has grown phenomenally in India due to rapid growth in the smartphone sector. Star CJ looks at this platform as one of the greatest opportunities to penetrate further into the Indian market. The team has done an impressive job with the design, making it extremely easy for consumers to access and navigate through the website.”

     

    The website has been specifically designed for easy access and navigation on all types of mobile phones with internet. A direct link would be provided to the users, which will connect them to the Star CJ call centre on a simple click. This will smoothen and simplify the purchase, freeing the consumers from the tedious online payment process. Special discounts would be offered to the early birds, celebrating company’s presence on the m-commerce platform.

     

  • Our audience measurement systems, no matter which medium they address, focus primarily on weight and very little on quality of engagement, rues Paritosh Joshi

    Paritosh Joshi: 10 minutes ≠ 10 minutes

    By Paritosh Joshi

     

    “This time he has surely lost it”. “OK, I’m outta here”. “Back button”. Yes, I can see why my patient readers might one, or even all, of these reactions upon seeing the title of this week’s ramblings. And who could fault them. Those who have survived thus far, I beseech your indulgence for, let’s say, 10 minutes and it shall soon be clear.

     

    One of the most cited metrics of any medium is ‘Time Spent’. Newspapers boast about it. TV stations crow themselves hoarse over it. Even outdoor signage locations, hoarding sites for instance, invoke frequent traffic jams at a particular location as its virtuous attribute- after all it increases ‘Time Spent’.

     

    Unfortunately, not all 10 minutes are equal. A 10-minute journey interruption at Mahim Causeway is malodorous misery. A 10-minute gridlock at Red Road running through Calcutta’s much celebrated Maidan, on the other hand, is an opportunity to deep dive into the heart and mind of India’s oldest metropolis. The first would be marked by frayed tempers and terminally, perhaps irreparably damaged olfactory sensors. The latter would conceivably result in new knowledge about: the human condition, the mythic status accorded to Football in Calcutta and Indian Marxism.

     

    I get two business newspapers. I spend 10 minutes flipping the pages to pick up stories that will probably feature in the day’s conversations. Then I pick up the other one and go to the Edit and Op-Ed pages where I expect to, and always do find, thought pieces that will provide real grist to the intellectual mill. This too lasts 10 minutes but the two are of materially different character.

     

    Unfortunately, our audience measurement systems, no matter which medium they address, focus primarily on weight and very little on quality of engagement. This is hardly unique and not good reason to beat up on the systems or their providers, however. This is how they were all designed historically and the legacy isn’t easy to shake off.

     

    This is a short piece so I won’t get into much detail today but more will follow on what such systems might look like.

     

    Paritosh Joshi was until recently CEO, Star CJ. He has been a marketer, a mediaperson and on the Board/committees of various industry bodies. He can reached via his Twitter handle @paritoshZero

     

     

  • The former Star CJ CEO will advise the research and business teams at Ormax Media

    Paritosh Joshi joins Ormax as Strategic Advisor

    By A Correspondent

     

    Paritosh Joshi, former CEO-Star CJ, will now be associated with media research and consulting firm Ormax Media as a Strategic Advisor. Mr Joshi recently decided to step away from the corporate world after a 27-year career that spanned from FMCG marketing and Commodity Trading to Perfumery and Broadcasting*.

     

    In his advisory role, Mr Joshi will engage with the research and business teams at Ormax Media across various aspects of their work. Speaking about the association, Shailesh Kapoor, CEO, Ormax Media, said: “I am delighted to announce that Paritosh has accepted our invitation to take up the role of Strategic Advisor. With his experience in the media business, as well as his close involvement in several industry initiatives, he will bring a unique and fresh perspective to the table, that will help us, and by implication, our valuable business partners’ community.”

     

    Speaking about his new role, Mr Joshi said: “Ormax Media are doing some path-breaking work in developing new metrics altogether for television and film industries. I have a deep interest in audience measurement, and this engagement is another way of delving into this vast landscape, even as I get to work alongside Shailesh and his splendid team.”

     

    Disclosure: Paritosh Joshi writes Media Matrix on MxMIndia.com every Thursday