MxMIndia

Tag: Star and Disney India

  • New features have been added to the interactive Watch’N Play social feed that allows a virtual community of cricket lovers to share excitement and support while watching the matches on the platform

    Disney+ Hotstar VIP to innovate for IPL 2020

    By A Correspondent

     

    With social distancing and the fears of the pandemic intruding into the conduct of live sports and specifically the Dream11 IPL 2020 which starts next week, Disney+ Hotstar VIP has announced innovation to bring home an in-stadia experience. According to a communique, fans can join a virtual community that will allow them to enjoy the matches with their friends and fellow cricket lovers real-time, while sharing selfies and videos. The entire tournament will only be accessible to new and existing subscribers of Disney+ Hotstar VIP and Disney+ Hotstar Premium.

     

    Said Uday Shankar – President, The Walt Disney Company APAC and Chairman, Star and Disney India: “Over the past few years, IPL has become the most loved sporting tournament in the country. After several months of the lockdown, we believe that this tournament can be a catalyst in ushering in new optimism and smiles in India, with millions of fans cheering together from all parts of the country. Our use of technology in presenting this immersive experience will not only set a global benchmark but also redefine the way we watch and enjoy sports in the coming years”

     

     

  • The campaign is dedicated to the confidence of millions of young Indians and their families

    Nestle Munch & Star India celebrate ‘Crunch Ka Attitude’

    By A Correspondent

     

     

    https://www.facebook.com/NestleMunchIndia/videos/849567448871493

     

    Nestle’s Munch brand and the Star India network have announced the launch of their #CrunchKaAttitude campaign. It will be rolled out across Star India’s network of channels as well as select digital platforms in Hindi, Tamil, Telugu, Malayalam and Kannada.

     

    Commenting on the launch of the campaign,  Nikhil Chand, Director – Foods & Confectionery, Nestlé India, said: “In the current environment, the young in the family have their own sets of doubts to overcome – like exams getting postponed, online classes, connections with friends becoming virtual and many such moments of doubts. But, in these moments of anxiety and fear of the unknown, the resourceful and resilient young Indians play their part with enthusiasm and positivity to make a difference to their families, friends and especially themselves. The video voices a sentiment of resolve of the youth of India to play their part with a positive attitude.”

     

    Added Nitin Bawankule, Head – Ad Sales, Star and Disney India: “We are excited to collaborate with Nestlé MUNCH to roll out ‘Crunch Ka Attitude’ campaign across our network, to share the message of hope and positivity to millions of our viewers. It’s inspiring to see how the youth is boldly accepting the ‘new normal’ during these unprecedented times. Besides supporting their families with daily chores, they are also upskilling themselves to come out of the situation better and stronger.”