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Tag: Standard Chartered

  • Will cover global markets across media planning, strategy and buying

    Dentsu retains Standard Chartered global media remit

    By Our Staff

     

    Dentsu International has been selected as Standard Chartered’s Media Agency of Record for a further five years.

     

    Said Emma Sheller, Global Head, Brand Strategy & Consumer, Private and Business Banking Marketing, Standard Chartered: “At Standard Chartered, we are here for good. It’s the motivation of our business, and a principle we clearly share with Dentsu in the commitments and progress they’re making to be a force for good. We are committed to reducing carbon emissions, lifting participation and improving lives, and setting a new model of globalisation based on transparency, fairness and trust. It is important for us to have a partner with shared values and ambitions who would work with us to achieve our goals. Dentsu came to the table with a deep knowledge of our business, our commitments and how we can drive growth from the media with an impressive service model and a team aligned to that value set.”

     

    The assignment covers Standard Chartered’s global markets across media planning, strategy and buying.

     

    Prerna Mehrotra
    Prerna Mehrotra

    Added Prerna Mehrotra, CEO, Media, Dentsu Asia Pacific & Singapore: “We are proud of the work we have delivered with Standard Chartered over the course of our four-year long relationship and are excited for the potential of our next five-year commitment. We presented Standard Chartered with a team of brilliant people, who felt passionately about delivering performance with purpose for the Standard Chartered business, which set strong foundations for us to build the next five years on. Our vision for good growth, delivered through our ‘One Dentsu’ service model across the diverse markets Standard Chartered operates in, delivered the competitive advantage for the team. We are thrilled to be continuing our partnership with them.”

     

  • The Digismart launch campaign adds to the heritage bank’s dynamic appeal

    Anushka Sharma promotes #LiveOnline lifestyle for Standard Chartered

    By A Correspondent

     

    Standard Chartered Bank has launched its Digismart credit card with Anushka Sharma as the face of the campaign.

     

    Said Gaurav Rajput, Country Head – Brand & Marketing, Standard Chartered Bank, India: “The launch of Standard Chartered DigiSmart credit card reaffirms our commitment to bring enhanced products to address the evolving demands of our customers. Today, increased e-commerce adoption is coupled with intensive deal seeking behaviour. We have curated this card to complement the lifestyle of our digital-native customers with always-on e-commerce benefits, while doing away with the need to look for daily deals.”

     

    Added Subramanian Krishnan, CSO, TBWA\India: “As part of the bank’s ever-evolving strategy to stay ahead, this campaign from Standard Chartered aims to engage the millennial, always-on, emerging-affluent generation by keeping things simple but vibrant. While most brands try to bring the online world offline, we did the opposite since we’re talking to the digitally-native millennial. #LiveOnline is the re-creation of our offline world through the online lens.”

     

     

  • He is among the eight Heads of Juries to join the Judging Committee

    Vishnu Mohan to head jury at APAC Effie 2019

    By A Correspondent

     

    Emma Sheller & Vishnu Mohan

    Emma Sheller, Global Head of Brand and Marketing of Standard Chartered and Vishnu Mohan, Chairman and Chief Executive Officer of Southeast Asia and India at Havas Group have been appointed as Heads of Jury for the 2019 APAC Effie Awards. They are the first two of eight Heads of Juries to join the Judging Committee, and will lead the jurors to review the most effective work from the region.

     

    On his appointment, Mohan said: Effectiveness is arguably one of the most important factors to consider when it comes to judging the success of a campaign and something we always strive to achieve in our industry.  The Effie Awards stand for inspiring, effective work that drive results and I am both honoured and humbled to take on the role of Head of Jury for the 2019 APAC Effie awards. I look forward to working with my peers to reward great ideas that drive positive business outcomes as we review the best work the region has to offer”.

     

     

  • Top media and marketing pros are set to run the Mumbai Marathon on Sunday. Some are stressing about it, some running to destress & many others just for fun

    Marathon time for Mumbai’s media mavens

     

    By Shobhana Nair

     

    “I ran just once in my college when I saw a wild elephant,” says Ravi Rao, Leader, South Asia -Mindshare, “After that it’s going to be the Standard Chartered Mumbai Marathon that I will be running for!”

     

    Members of the advertising, media and marketing community are regulars at marathons held in various cities across the country. Especially the Standard Chartered Mumbai Marathon which sees them enter in reasonably large numbers. Sunday, January 19 promises to see an encore. Mr Rao may be debuting this time, but there are several others who’ve been running for some years now. For Sudhanshu Vats, Group CEO, Viacom 18, running has been a passion and he re-discovered it some 10 years back. Last year, Mr Vats did the full run in three hours, 59 minutes. Breaking his own record is not on the agenda but having a good run tops the list! “I think it is a great addiction and I am addicted to it. I would invite others to get addicted to it as well,” beams Mr Vats.

     

    It’s interesting to see many top captains for whom stress at work is never really a bother getting the heebie-jeebies. Well, almost. Says Times Television Network MD and CEO Sunil Lulla who is also a debutant: “I am completely stressed out right now and getting a lot of anxiety. I have no other expectations and want to have a good run, start well and finish well.”

     

    For many, running the Marathon is not just about fitness, but there’s a good cause as well.  S Yesudas, Managing Director, Indian Subcontinent, Vizeum has been offering support and commitment to two causes that are close to his heart. “An old age home and orphanage at Malad, Swagat Ashram Charitable Trust in Mumbai and the other is a tribal school, Vidya Vanam at Coimbatore. The person who manages Swagat Ashram, Brother Stanley stays in the same shelter with his family.  His children grew up with the orphans, eating the same food. These are men of God and they need support from other God-believers.”

     

    The training for the marathon begins way before the actual date and that really tests one’s power to achieve what is often the impossible. And there are some who believe it actually helps easing work stress. “The aim is to keep yourself fit, keep enjoying the run for a longer period of time. Once you do a long run during the weekend, it sets you right,” says Amin Lakhani, Leader – South Asia, Mindshare Fulcrum.

     

    “The marathon is a lot about challenging your mind over your body. The fact is that you will be running a long distance but how you keep yourself mentally focussed on the objective? You become more focussed in your personal and professional lives. It gives you an adrenaline rush when you reach that finish line,”reasons Simran Hoon, National Sales Head, Colors.

     

    There are many who participate not for the run, but the fun element. Paritosh Joshi, Principal, Provocateur Advisory admits that he is not a runner but loves to participate to soak in the atmosphere around him. “There are people who come on the streets to run and then there are those who are present just to encourage the runners. The spirit and the energy is what I like to soak in. In fact, I click pictures & tweet them. That’s how I enjoy it.” And not surprisingly, this is Paritosh Joshi’s ninthth consecutive “fun year” at the Marathon.

     

    Sanjay Tripathy, Senior Executive Vice President – Head Marketing, Products & Direct Channels at HDFC Life has another motivational reason to get up and run, “It is a competition with yourself rather than with anyone else. I think it is only the Mumbai Marathon that gives you a chance to run on the Sea Link and that should motivate you. Run just to feel how beautiful Mumbai looks in the morning!”

     

    If this hasn’t motivate you enough, then this should: veteran mediaperson Bharat Kapadia started running when he was 54 and still continues to do so in his 61st year. In fact, he accepts that if he can run, anybody can. So get hold of those sports shoes and run to experience the spirit of Mumbai this Sunday. Or simply do the run around your building, the road, the promenade or a jog track near you. And get set for 2015 edition of the Marathon.