MxMIndia

Tag: Standard Chartered Bank

  • The Digismart launch campaign adds to the heritage bank’s dynamic appeal

    Anushka Sharma promotes #LiveOnline lifestyle for Standard Chartered

    By A Correspondent

     

    Standard Chartered Bank has launched its Digismart credit card with Anushka Sharma as the face of the campaign.

     

    Said Gaurav Rajput, Country Head – Brand & Marketing, Standard Chartered Bank, India: “The launch of Standard Chartered DigiSmart credit card reaffirms our commitment to bring enhanced products to address the evolving demands of our customers. Today, increased e-commerce adoption is coupled with intensive deal seeking behaviour. We have curated this card to complement the lifestyle of our digital-native customers with always-on e-commerce benefits, while doing away with the need to look for daily deals.”

     

    Added Subramanian Krishnan, CSO, TBWA\India: “As part of the bank’s ever-evolving strategy to stay ahead, this campaign from Standard Chartered aims to engage the millennial, always-on, emerging-affluent generation by keeping things simple but vibrant. While most brands try to bring the online world offline, we did the opposite since we’re talking to the digitally-native millennial. #LiveOnline is the re-creation of our offline world through the online lens.”

     

     

  • The account will be handled out of the agency's Mumbai office

    Carat wins global mandate for Standard Chartered Bank

     

     

    Carat, part of Dentsu Aegis Network, has won the global remit for media strategy, planning and buying for Standard Chartered Bank, led out of Singapore across 60-plus markets including India. The win follows a competitive pitch process.

     

    Said Sean O’Brien, CEO, Carat APAC:“We are very pleased to start the year with the win of this prestigious account out of our Singapore hub for the global Carat network. Our strength in strategic thinking, quality of product and consistency across markets enabled us to win this business. It’s also testament to Dentsu Aegis Network’s collaborative brand value that we have expanded from the pre-existing iProspect relationship. We’re looking forward to working with the team at Standard Chartered Bank and their agency partners.”

     

    Added KartikIyer, Managing Director, Carat India: “We are delighted to have been appointed the agency on record by Standard Chartered Bank. This is a prestigious account and we look forward to a long and fruitful partnership where Carat and Dentsu Aegis Network will bringstogether all their capabilities to create cutting edge communication solutions that deliver true business value for SCB in India.”

     

    The account will be handled out of the agency’s Mumbai office headed by HimankaDas, Executive Vice President –West. Said Das: “It’s a great way to begin the new year with such a prestigious business win.”