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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
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Tag: St. Petersburg

The award was to be presented at the IAA World Congress St.Petersburg, but since that has been postponed, the presentation details will be communicated soon

Anant Goenka bags IAA 2020 Young Leader Compass Award

By A Correspondent

The International Advertising Association (IAA) has named Anant Goenka Executive Director- The Indian Express Group, and Mancom Member IAA India Chapter as ecipient of its 2020 “Young Leader Compass Award”.

Says Punit Goenka, President of the IAA India Chapter: “It is a matter of pride for us in the India Chapter and in the Marcom industry in India that our member has been selected for this signal honor. I wish Anant all the best”.

The award was to be presented at the IAA World Congress St.Petersburg, but since that has been postponed, the presentation details will be communicated soon.

May 22, 2020
The World Congress 2020 will be held between May 27-29, 2020 in St. Petersburg, Russia

IAA World Cong at St Petersburg on May 27-29

By A Correspondent

Around this time last year, the 44^th edition of the IAA World Congress was held last year. Now the leading global platform to discuss a development strategy of the marketing communications industry, returns for its 45^th edition from May 27 to 29, 2020 in St Petersburg, Russia.

“Power to People” is the theme of the 2020 World Congress.

The Congress will also grant a great chance for young professionals and students within educational program, which will involve briefings, master classes and lectures of key congress speakers. Details about the IAA Congress can be found out on www.iaaworldcongress.org/en. The India Chapter of the IAA and The Advertising Club are planning to mobilise a large delegation to the St Petersburg Congress. For registrations, please contact: Soumen Santara at execseciaa@gmail.com or Bipin Pandit at bipin@theadclub.in

February 20, 2020

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Tag: St. Petersburg

Anant Goenka bags IAA 2020 Young Leader Compass Award

IAA World Cong at St Petersburg on May 27-29