MxMIndia

Tag: Srreram Athray

  • Sanofi India is the maker of the Combiflam pain relief brand

    Ogilvy & Sanofi create ‘Pain Man’ for Combiflam Plus

    By A Correspondent

     

    Sanofi India Limited, makers of the Combiflam pain relief brand, unveiled an advertisement for Combiflam Plus focusing on headache relief.

     

    Conceptualised by Ogilvy, the film ends with the message ‘Sar dard mitaao, clear socho. Strong pain ko do strong jawab’.

     

    Said Nikhilesh Kalra, General Manager – Consumer Healthcare, India & South Asia, Sanofi: “We understand the impact that tension headaches can have on a person’s life. With the constant stress we endure in both our personal and professional lives, paired with the need to multitask, tension headaches are inevitable. But we cannot let headaches get in the way of our daily hustle.  New Combiflam Plus, with the powerful combination of Paracetamol and medicated Caffeine ensures long lasting relief from intense headaches and allows for completion of daily tasks with a clear mind.”

     

    Added Srreram Athray, Group Creative Director, Ogilvy:  “Headaches are painful, but a headache ad has to be entertaining and memorable. So, we created this tussle between a caring mom and the Pain Man.”

     

     

  • The TVC – Asli Aukaat – encourages people to check their score free of cost before applying for a loan

    ClearScore encourages loan seekers to check credit scores in latest ad film

    By A Correspondent

     

    ClearScore, a free credit scoring fintech platform, has announced the launch of its first TV campaign ‘Credit Score Matlab ClearScore’.

     

    Said Hrushikesh Mehta, Country Manager, ClearScore: “We believe that credit education and awareness are of utmost value. Being aware of and educated about one’s credit score facilitates easier and cheaper access to finance whenever someone needs it. The purpose of the television commercial is to educate credit seekers to check their credit score on our fintech platform – for free – and find suitable credit offers quickly and easily,” adds Hrushikesh.

     

    Added Srreram Athray and Elizabeth Dias, Group Creative Directors, Ogilvy, Mumbai: “When you apply for a loan you always have the jitters – what if they don’t approve it? And you go through self-doubt and fear. We took a light-hearted and yet in-your-face way of dramatizing what goes on in the loan seeker’s mind. Thus, underlining the importance of checking credit scores to be able to avail any form of finance.”

     

     

  • The campaign kickstarts with two digital films conceptualised by Ogilvy

    Spaces launches second edition of its Rangana Collection

    By A Correspondent

     

    Interiors specialists Spaces has launched its latest campaign to introduce its limited-edition festive range – Rangana Collection. The campaign kickstarts with two digital films conceptualized by Ogilvy that depict how the Indian art forms are translated into inspiring bedsheets.

     

    Commenting on the campaign, Manjari Upadhye, CEO, Domestic Business, Welspun India said: “Spaces is synonymous to thoughtful living with its unique designs and innovative products. It is a brand that weaves contemporary and traditional designs on bed, bath, coordinates. In line with this ethos, the new Rangana Collection celebrates the Indian traditional art forms with a modern touch. Through our campaign, we aim to revive our ancient art forms and rich heritage. Taking forward the idea of thoughtfulness, we are also giving back to the society by contributing to the growth of the artisans’ community.”

     

    Speaking on the campaign, Srreram Athray, Group Creative Director, Ogilvy added: “As Rangana’s designs are all inspired by traditional Indian art, we came up with a simple idea to make that connection. And we threw in a bit of entertainment too”.

     

    The campaign will be promoted across various digital platforms, OOH, retail branding and in-cinema video ad promotions.

     

     

  • The new ad film underlines the dual benefits of Combiflam Icyhot and highlights how it is the ‘strong reply to strong pain’

    Combiflam Icyhot takes on strong pain in new ad campaign

    By A Correspondent

     

    Sanofi India has launched its new ad campaign for its topical analgesic – Combiflam Icyhot. The film has been conceptualized by Ogilvy and was developed on the insight that pain can weigh one down and can derail one’s day to day life. Effective respite from pain can help people get back on track and move forward.

     

    Said Nikhilesh Kalra, General Manager – Consumer Healthcare, India & South Asia, Sanofi: “We understand how everyday pain affects the quality of life. No matter how much care one takes, physical pain of some sort will find its way to us. Strong pain needs an effective pain relief solution. Combiflam Icyhot is a topical pain reliever available in gel and spray format for instant and long lasting relief to people suffering from muscle pains and sprains. Given the clutter in the pain segment, our ad is distinctive and hence, memorable, delivering the brand message and the product benefits in an engaging manner.”

     

    Speaking about the ad film, Srreram Athray, Group Creative Director, Ogilvy said, “The film is a quirky take on the pain we may suffer in our everyday lives that end up robbing us of vigour. We tried to deliver the brand message in a way that would resonate with most Indians, in a way never tried before within the category.”