By A Correspondent
SRL Diagnostics launched a digital video campaign titled #DoctorKnowsBest. The campaign features fitness icon Shilpa Shetty Kundra. In the series of videos, protagonists are seen discussing about how to choose a diagnostic lab.
Said Vikram Ahluwalia, Director – Marketing, SRL Diagnostics: “We, at SRL Diagnostics, have always been the forerunners in educating customers to lead a healthy lifestyle. We have always believed that Doctor knows best. Research supports our point of view that a diagnostics lab should be chosen based on doctor’s recommendation. However, many a times, a consumer decides to visit a diagnostics lab based on the proximity, ambience and discounts offered. We want to emphasize that when it comes to choosing a lab, Doctor knows best.”