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Tag: SRL Diagnostics

  • To upgrade to new technology

    SRL Diagnostics rebrands as Agilus Diagnostics

    By Our Staff

     

    SRL Diagnostics rebrands as Agilus Diagnostics. It will upgrade to new technology in response to changing customer needs.

     

    Speaking on the new identity, Anand. K, Chief Executive Officer, Agilus Diagnostics said: “We are excited to adopt this new identity that is a culmination of our efforts on brand transformation over the past few years.  We are certain that it will create momentum for the company’s upcoming growth phase. For the past 28 years, we have won the trust of millions of patients and doctors by delivering high quality diagnostic care. By launching the latest diagnostic solutions, building world-class information technology systems and offering superior customer experience, we have always stayed a step ahead. While the name changes, our guiding principles and business fundamentals remains unchanged. We will closely work with our partners to complete the brand transition over the coming days. The new brand will reflect in all customer and partner facing assets henceforth.”

     

  • The protagonists are seen discussing about how to choose a diagnostic lab

    SRL Diagnostics launches digital video campaign #DoctorKnowsBest

    By A Correspondent

     

    SRL Diagnostics launched a digital video campaign titled #DoctorKnowsBest. The campaign features fitness icon Shilpa Shetty Kundra. In the series of videos, protagonists are seen discussing about how to choose a diagnostic lab.

     

    Said Vikram Ahluwalia, Director – Marketing, SRL Diagnostics: “We, at SRL Diagnostics, have always been the forerunners in educating customers to lead a healthy lifestyle. We have always believed that Doctor knows best. Research supports our point of view that a diagnostics lab should be chosen based on doctor’s recommendation. However, many a times, a consumer decides to visit a diagnostics lab based on the proximity, ambience and discounts offered. We want to emphasize that when it comes to choosing a lab, Doctor knows best.”

     

     

  • Launches a new customised health check platform ‘SRL Care’ to tackle the increasing incidences of lifestyle disease in the country

    SRL Diagnostics announces Shilpa Shetty as brand ambassador

    By A Correspondent

     

    SRL Diagnostics has rolled out a new preventive customised health-check platform under the brand name, SRL CARE. The new platform was announced in the presence of celebrity Shilpa Shetty Kundra and Arindam Haldar, CEO, SRL Diagnostics. Shilpa Shetty Kundra will be the brand ambassador for SRL Diagnostics.

     

    Speaking on the occasion, Arindam Haldar, CEO, SRL Diagnostics said: “For over 23 years, SRL’s purpose has remained focused on helping people on their path to better health in extraordinary ways.  This commitment means that we strive to bring up-to-date advances in technology along with highly trained staff and customer-centric services. However, as leaders and decision-makers we need to understand that the absence of a disease is always going to be of higher value to the society than achieving excellence in treating it. Therefore, for some time now, SRL has been working towards shifting the mindset of people from illness based diagnostics to wellness based preventive healthcare approach.”

     

     

  • Maiden campaign perceived and executed by any diagnostic player in the country

    SRL Diagnostics affirms patients that they are not just labels

    By A Correspondent

     

    SRL Diagnostics, the leading diagnostic chain in India, has launched its new brand campaign with ads that are sure to challenge marketing campaigns in the wellness industry. “You are Not Just a Label” has been launched recently and will be seen in leading newspapers in top cities like Delhi/NCR, Mumbai, Kolkata, Bengaluru, Chandigarh, Patna, Lucknow, Guwahati, etc.

     

    Stressing upon a wholesome wellness experience instead of focusing just on illness, Arindam Haldar, CEO, SRL Ltd said: “Keeping in mind that a human being is not just a label on a sample or a test report, we have devised a campaign to reinforce this message that at SRL, we empathise with your needs and value the trust that our patients place in us. We believe that the new brand campaign will definitely keep people intrigued, excited, informed and involved. This campaign’s aim to strike a strong relationship with our consumers with a message that, we at SRL respect being a part of their story and we make sure that our consumers’ experience at SRL reflects the same. We have a team of doctors who can timely deliver accurate results.”