MxMIndia

Tag: Srividhya Srinivasan

  • By enabling a wide range of playout capabilities in the Cloud, Amagi's Cloudport speeds up operations& increases flexibility

    Amagi’s Cloudport enables Horse & Country TV to go global

    By A Correspondent

     

    Amagi has announced that Horse & Country TV (H&C TV), a UK based equestrianism and the country lifestyle television channel, broadcasting exclusive sports event coverage, news, documentary, and personality-led programming, has deployed Amagi’s Cloudportto optimize the delivery of new channels around the world. Utilizing Cloudport, which offers end-to-end broadcast workflow capabilities on the cloud, H&C TV is now able to reach a wider global audience at a fraction of the cost of traditional satellite-based playout methods, while improving its transmission quality.

     

    “We transitioned to Amagi’s Cloudport platform in Benelux and Sweden in 2013 and then in the U.K. in 2014. We have since expanded into Australia and Germany,” said Heather Killen, CEO and chairman at H&C TV. “Amagi’sCloudportplatform resolves our challenge of reaching high-value, non-contiguous geographies, enabling us to launch new channels affordably and with a short time to market of just four weeks. With traditional satellite technologies that would never have been commercially viable and the lead times would have been longer.”

     

    The Bengaluru-based company’s Cloudport platform offers 99.99 percent guaranteed broadcast SLAs, and can be deployed at the edge, at the teleport, or even at the data center to suit the broadcaster’s distribution requirements. By providing H&C TV with comprehensive playout and ancillary workflow management on the cloud, Cloudportsimplifies operations, increases flexibility while enabling higher playout reliability at significantly lower costs.

     

    “H&C TV is a great example of an award-winning TV network that is best served by leveraging cloud-based channel playout technology versus satellite feeds,” said Srividhya Srinivasan, co-founder at Amagi. “Through Cloudport, H&C TV is able to perform hyper-localized and cost effective international distribution of its channels.”

     

    Cloudport delivers H&C TV channels to leading operators such as Sky in the U.K., Deutsche Telecom in Germany, Fetch TV in Australia and UPC in Benelux. This partnership marks yet another step towards Amagi’s expansion of its content delivery offering to international markets.

     

  • The popular Indian GEC will use Amagi’s state-of-the-art Cloudport 2.0 to drive increased flexibility and cost savings

    B4U to transform content delivery and playout operations with Amagi

    By A Correspondent

     

    Amagi has been signed on by B4U Television Network India for a range of end-to-end cloud-based playout services. Through its flagship channel playout platform, CLOUDPORT 2.0, Amagi’s services will include playout, 24/7 monitoring, conditional access, and measurement systems leveraging satellite distribution from AsiaSat, Asia’s premier satellite operator.

     

    The development marks a significant step in the adoption of cloud-based managed playout services by TV networks in India and Amagi’s growing expertise in this area. It also demonstrates increasing adoption of the Amagi’s next-generation channel playout management services by TV networks worldwide to monetise their content delivery and distribution.

     

    “Amagi’s playout services offer us improved flexibility, transparency, and channel control at very cost-effective rates. We are also delighted with the excellent technical support delivered by Amagi in transitioning from our earlier playout infrastructure in just under two months,” said Sandeep Gupta, Chief Financial Officer, B4U Network. “With all our content assets on the cloud, we are in a position to efficiently expand to new geographies and target specific markets as the business demands. It also makes us future-ready, as Amagi’s platforms are extendable for content regionalization, ad monetization, and OTT platform integration.”

     

    The content and playlist is contributed by B4U in Mumbai, India, and the United Kingdom, while playout is uplinked in Hong Kong via AsiaSat. The entire workflow is stitched through Amagi’s cloud infrastructure and monitored by Amagi at its headquarters in Bengaluru.

     

    “CLOUDPORT is rapidly becoming the preferred platform of choice for channel playout and management as TV networks look to leverage new efficiencies available through virtualized playout models,” said Srividhya Srinivasan, co-founder, Amagi. “By supporting multisite workflows and collaboration, our CLOUDPORT platform dramatically enhances playout and distribution efficiencies for B4U Television Network India while enabling them to deliver a world-class entertainment experience to customers.”