MxMIndia

Tag: Srivats TS

  • Swiggy addresses another serious issue related to customer care executives in its signature style

    Swiggy’s #WhatTheFalooda ad campaign focusses on customer behaviour

    By A Correspondent

     

    Swiggy is back with another ad campaign centered on customer care executives. Titled #WhatTheFalooda, the campaign aims to sensitise customers against the use of abusive language while interacting with customer care executives through chats, calls and on social media.

     

    Said Srivats TS – Vice President Marketing at Swiggy: “Tens of thousands of users interact with customer care executives each day across various organisations. Some of them might unknowingly hurt the emotions of these anonymous executives who work around-the-clock to sort out grievances and ensure a hassle-free experience. We tend to forget that they are human too, and words of profanity can hurt them deeply. Through this campaign, we are hopeful that many such users will relate to it and become more conscious of their choice of words. As always, we have tried to marry humour into our communication, while highlighting the concerns faced by customer care executives not just at Swiggy, but across the entire service industry.”

     

     

  • After the hugely successful IPL campaign, the food delivery platform launches 4 new commercials that are a refreshing take on the everyday lives of new-age Indian families

    Swiggy campaign targets modern-day families

    By A Correspondent

     

    Swiggy has launched its third series of television commercials and digital campaign conceptualised by Lowe Lintas and produced by Corcoise Films.

     

    Said Srivats TS, VP – Marketing at Swiggy: “Swiggy’s TVCs have consistently communicated to consumers in extremely relatable ways. The Swiggy karo, phir jo chahe Karo!, campaign celebrates three aspects of the modern Indian family- Super Moms, Food and Swiggy. It delves into how families of today are increasingly choosing to invest their time in connecting with loved ones and learning something new, while leaving the task of getting a meal on the table to Swiggy!”

     

    Added Hari Krishnan, President, Lowe Lintas: “This is a campaign that is meant to increase penetration for Swiggy amongst the household segment most of whom are non-users or infrequent users. We had to strike a balance as a brand that aids or enables great food experiences rather than replaces the food that is made at home. We’re happy to have hit the sweet spot, once again”

     

     

  • The brand film is complimented by Swiggy’s campaigns on channels such as outdoor and digital

    Swiggy celebrates India’s love for great food in latest brand campaign

    By A Correspondent

     

    Food ordering and delivery platform, Swiggy has launched its first-ever advertising campaign for television and digital. The integrated campaign pivots around how consumers turn to Swiggy on any occasion. The brand film accompanies Swiggy’s campaigns on channels such as outdoor and digital.

     

    Conceptualised by Lowe Lintas Bengaluru, the campaign is designed to encapsulate how Swiggy has been changing the way India eats.

     

    Said Srivats TS, VP Marketing at Swiggy: “As India’s largest food ordering and delivery platform, Swiggy has become an integral part of consumers’ lives. Our latest campaign and first set of TVCs showcase how Indians turn to Swiggy every time an occasion calls for delicious food and have a great food ordering experience. We hope to continue delivering the same loved experience to millions of more users,”.

     

     

  • The account will be handled by the agency's Bengaluru office

    Dentsu Webchutney bags digital mandate for Swiggy

    By A Correspondent

     

    Dentsu Aegis Network’s digital agency, Dentsu Webchutney, has won the social and digital marketing mandate for food ordering and delivery start-up – Swiggy, following a multi-agency pitch. The account will be handled by the agency’s Bengaluru office.

     

    Said Srivats TS, Vice President – Marketing, Swiggy: “By bridging the gap between restaurants and consumers, it’s our mission to completely change the way India orders and eats food. We’ve always put consumers first, bringing benefits such as fast deliveries, innovative product features like live tracking of your order and ordering without a minimum price cap. Now, with Dentsu Webchutney on board, we aim to move the graph forward on the brand side by communicating our proposition strongly to our consumers.”

     

    Commenting on the news, Gautam Reghunath, Senior Vice President and Branch Head, DenstuWebchutney – Bangalore, says, “Here’s a great home-grown product competing in an exciting category and a team with an ambitious vision for it. Swiggy is ubiquitous in our everyday life, almost a habit to us. We’re thrilled at the opportunity to create some truly memorable work for them and help establish Swiggy as a passion brand across India. Both sets of teams have discovered great synergies over the last few weeks and now we go forward together – full steam. 2017 looks exciting already.”