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Tag: Srishty Chawla

  • Remit spans creative and integrated marketing duties across paid, earned, shared, and owned platforms

    Upsparks partners One Source

    By Our Staff

     

    Bengaluru-based early-stage VC firm Upsparks has mandate One Source for its integrated marketing services activity.

     

    Said Mohamad Faraz, Founding Partner, Upsparks: “We were looking for a partner who could help drive creativity and communication for us cross-platform. The reason One Source resonated is because of some exceptional work we got to know they do with other players in the venture capital, wealth management, and allied spaces which cater to finding the round peg for the round hole. At Upsparks, we were looking for someone to drive quality, not just tick-in-the-box players. Thence, One Source”.

     

    Added Srishty Chawla, Co-founder, One Source: “Over the last four years, we have realised the harmony of working with brands who think of marketing as a revenue center. Upsparks and One Source connected so well, because both brands share the ethos of growing partners and alongside”, to which added Kishor Barua, Country Lead – Corporate Communication, One Source, “Not thinking digital marketing, content marketing, or public relations as standalone disciplines has helped us in our burning desire of working with leaders such as Upsparks. We hope to work together for many years to come!”.

     

  • Mandate to involve content marketing, digital marketing and corporate reputation management

    Fintech startup Valyu.ai signs One Source

    By A Correspondent

     

    Fintech startup Valyu.ai, which focuses on the blue ocean Indian market for accrued advanced salaries, has announced that it has signed on integrated marketing business impact consultancy, One Source. Involving investor relations, corporate reputation counsel, digital marketing efforts as well as consumer outreach across PESO media, the remit will be focused on building salience for the brand across stakeholder groups.

     

    Commenting on the partnership, Rashoo Kame, Co-founder, Valyu.ai said: “We realised the impact of the liquidity crunch not only in number terms, but by the mental health quotient of the country, and came up with the idea of Valyu.ai. We therefore wanted a partner who understood what we stood for, and in that, we found One Source, who understand the heart of the problem, as well as the mind”. Adding to that, Gaurav Kumar, Co-founder, Valyu.ai said, “They live up to the promise they made on the first day we connected – #OneTeam. Over the last two decades our team has worked with several partners. The ability to live a credo is special, and we find the team at One Source embodying that”.

     

    Added Srishty Chawla, Founding Partner, One Source: “Where I believe Valyu.ai and One Source clicked is the promise to our partners, our customers, our clientele, of dealing in business numbers, not delivery numbers. Valyu.ai’s intent to bring about change was clear from the word go, and we intend to fully honour the promise of change we have made to them – making marketing a revenue centre for the brand”.

     

     

  • The service lines include Branding & Films, Content Marketing, Digital Marketing & Corporate Communication

    Now, One Source isn’t just a Whatsapp forum, also an integrated marketing consultancy

    By A Correspondent

    If you read this report a little while back – as the url indicates, we got it wrong. One Source has been known to be a popular WhatsApp-based forum for communication professionals in PR agencies as also amongst corporate communications professionals. We had written that the One Source founders have now turned the platform to launch what they claim as India’s first integrated marketing consultancies. As we now learn, while the name of both – the Whatsapp forum and the consultancy – is the same, the two are actually different. The forum is a not-for-profit and the firm is, we guess, all for profit.

    Also, only two of the consultancy firm founders – Sandeep Rao and Srishty Chawla – ran the Whatsapp group. For the firm, industry professionals across branding, films and animation, content marketing, digital marketing and public relations, Sandeep Rao, Srishty Chawla, Anup Kamath and Kunal Rao have joined hands to start the firm. The firm, notes a communique, will bring distinctly different tools and channels of storytelling under one roof, breaking the monopoly of PR firms providing digital services, advertising agencies providing PR services and the like.

    Here’s what the four co-founders have had to say:

    Sandeep Rao: “Clients’ objectives evolve, challenges change and new threats emerge at an exponential pace in today’s world. For us, it is the end objective that is focal, as we backward integrate a solution, becoming the One Source of marketing solutions for brands.”

    Srishty Chawla: “If a brand’s name can be effortlessly replaced in its message house with its competitors’, it runs the risk of coming third in a two-horse race. This is where personalised integrated brand strategy will help brands achieve their business goals.”

    Anup Kamath: “Only unique ideas which aren’t products of a cookie-cutter mindset deserve audience’ dwindling attention spans. It takes courage to place the core idea and flawless execution centrestage. That, and abstinence from vanity metrics.”

    Kunal Rao: “There are enough and more service line-specialised firms now looking to get into other channels of marketing as these channels grow. Unfortunately, that doesn’t make for expertise. Clients today need media-agnostic solutions by specialists.”