MxMIndia

Tag: Sriram Padmanabhan

  • To build awareness around the importance of strength among adults

    Protinex launches #OneLegChallenge

    By Our Staff

     

    Protinex the flagship brand of Danone India, has launched an integrated digital campaign #OneLegChallenge. The campaign urges Indian adults to test their strength by taking up the One-Leg challenge. The six-week-long campaign will include multiple national and regional influencers who will be taking up this challenge by creating a positive chain of influence with influencers asking others to take up the challenge and share their scores.

     

    Said Sriram Padmanabhan, Marketing Director, Danone India: “Not many Indians are aware of the pivotal role that muscle strength plays in leading a healthy life. Through the launch of #OneLegChallenge our intent is to provide an easy way for Indian adults to test their strength vs what is expected of their age. The video encourages viewers to try the test by visiting a dedicated page that has been created to help them take the challenge and understand the results. They can also check if their daily diets provide the required amount of nutrients and take the help of a nutritionist who will design a 30-day diet plan free of cost.”

  • Padmanabhan will be based out of NMIPL’s Gurugram headquarters, and will report directly to Thomas Kuehl, President, Nissan India Operations

    Six years after Ford Figo ad controversy, Sriram Padmanabhan back as VP-Marketing Nissan India

    By A Correspondent

     

    Caught in the Ford Figo advertisement controversy of 2013, Sriram Padmanabhan quit the auto major as Vice President – Marketing. He’s now back to the industry and market that he loves being: he has jointed Nissan India as Vice President-Marketing.

     

    In his new role, Padmanabhan will lead marketing strategies for Nissan and Datsun brands in India, with the aim of delivering long-term product portfolio, brand value and market share growth. He will be member of the Management Committee at NMIPL.

     

    “As part of our strategy we are committed to focus on people development, product offensive and process excellence in India. Sriram brings in global marketing leadership and operational expertise and we are confident that he will lead and drive a holistic marketing strategy to accelerate our business growth in India,” said Thomas Kuehl, President, Nissan India Operations.

     

    Padmanabhan will be based out of NMIPL’s Gurugram headquarters, and will report directly to Kuehl.

     

     

  • Ford India has sacked its employee who cleared the controversial ad for entry to Goafest

    #Scamadgate: Ford sacks employee who cleared ads + MxM View

    By A Correspondent

     

    After MxMIndia first wrote that Ford India is equally responsible for #Scamadgate given that the Abby entry was approved by its marketing head (reportedly someone at the level of vice president), Ford India has issued a statement: ”We deeply regret this incident and agree with WPP that it should have never happened. The posters are contrary to our values and everything we believe in at Ford. We sincerely apologize that they ever were created. After internal reviews, both Ford and WPP have taken appropriate actions. We take this very seriously. Together with WPP, we are reviewing our processes and increasing our education efforts to help ensure nothing like this ever happens again.”

     

    The “appropriate actions” haven’t been elaborated on by Ford’s spokesperson Deeptie Sethi. While Ms Sethi doesn’t give us the name, a report in the Detroit Free Press quotes Jim Farley, Ford’s head of global marketing, as saying in an interview that the Ford India employee who approved and signed off the award for the Abby “no longer works for Ford” (link: http://www.freep.com/article/20130328/BUSINESS0102/130328066/3-employees-at-Ford-of-India-fired-over-controversial-ads).

     

    MxMIndia has the name of the person who signed off the ads for the Abby, but given that there’s no official confirmation at the time of writing, we are not revealing her/his name. What we do know is that the people helming the marketing department at Ford India are: Vinay Piparsania who is Executive Director of Marketing, Sales and Service and Sriram Padmanabhan who is Vice President, Marketing.

     

    Update/Mar 29, 12.30pm:

    When quizzed further to identify the employee who has been dispensed with, Ms Seth said: “The Ford India employee no longer is with the company. Per our policy, we will not identify the individual publicly.”

     

    MxM View: While MxMIndia is aware of the name of the person whose services have been terminated with, we will not proactively reveal it. While part of the reason is that we do not have official confirmation, we also believe it will be unfair to the employee, his/her family and to the organisation. We didn’t want to do this with Bobby Pawar and Vijay Simha, but by early morning the name was public. It appeared that JWT India folks didn’t mind the media carrying the names, as it showed the client that they have cleansed themselves. We believe it is an unfortunate development. The fact of the matter is that both organisations do not appear to have any clear policy on scam ads, and all the stuff about standards etc is BS. If there was a policy in place, we wouldn’t have had the scam ads in the first place! We urge JWT India/WPP and Ford India to do their bit to ensure their ex-employees are rehabilitated. That will be their good deed for the Holy Weekend.

     

    See also: Ball in Ford India’s court now,

    Mediaah!: After Bobby Pawar, will Ford marketing head also go?