MxMIndia

Tag: Sriram Kilambi

  • The winner of The Pitch stands to win upto Rs 5 crore as seed money to set up her/his business

    Bloomberg TV gets set for third season of The Pitch

    By A Correspondent

     

    Leadling English business news channel has announced the third season of its business reality show ‘The Pitch’.

     

    Entries from potential entrepreneurs are being accepted from July 19 and will not be taken after August 4. Aspiring entrepreneurs with sound business ideas can send in their entries through www.btvin.com/thepitch. The winner of The Pitch stands to win upto Rs 5 crore as seed money to set up her/his business.

     

    Sriram Kilambi

    Talking of the show, Sriram Kilambi, President – Bloomberg TV India said, “As a premier business news channel, we believe that we need to deliver more than just stock and trade news. Through ‘The Pitch’ Bloomberg TV India continues to strengthen its commitment to make a difference to viewers’ lives.”

     

    Following a nationwide call-for-entries, the jury comprising successful entrepreneurs like Mahesh Murthy, Alok Kejriwal and Vishal Gondal will identify the top 25 business plans and their creators, who could make it to the show. The jury will closely evaluate these aspirants not only on the brilliance of their business pitches, but also on their individual excellence and identify the final 10 aspirants who will appear on The Pitch.

     

    Mahesh Murthy

    Mahesh Murthy, Founding Partner of Seedfund and Jury Member at Pitch said “India has to come out of the work-for-others mentality. The one thing that will fulfill our potential as a nation is if we produce tens of thousands of new entrepreneurs.”

     

    The final 10 contestants will face challenges thrown to them by some of India’s most prominent business leaders each week. In every episode, a business leader will assign tasks to the participants. The tasks will challenge the aspirants on the most critical skills required to be a successful entrepreneur and by eliminating the weakest performer, narrow down to the most competent and deserving aspirant who goes on to receive the funding of up to Rs 5crore from the investors.

     

    The first two hugely successful seasons of The Pitch created history with more than 3000 entries in each season and saw stalwarts like Rahul Bajaj, Naina Lal Kidwai, Y.C Deveshwar, Kishore Biyani, N Damodaran and Ronnie Screwvala amongst others, challenge the participants with business tasks.

     

    The Pitch Season 3 is powered by Hyundai and will be supported by a 360 degree marketing campaign spread across Television, Outdoor, Print, OOH, Online, Mobile, Radio, Multiplex, Retail, Restaurants, Malls, etc.

     

  • As India TV and Bloomberg TV India unsubscribed from TAM ratings service, public broadcaster Prasar Bharati said it will not discontinue its subscription

    Bloomberg, India TV join Star, Zee, 5 others in TAM boycott. DD to stay

    By A Correspondent

     

    Monday would’ve been a day of mixed emotions for the TAM Media Research head quarters in the Eastern Suburbs of Mumbai.

     

    Two more channels – the first amongst the standalones, wrote to TAM with an unsubscription notice. With yesterday’s development, the list of broadcast entities who have pulled the plug on TAM is:

    1. Star Network

    2. Zee Network

    3. Television18 and Viacom18 networks

    4. Multi Screen Media (MSM/Sony) network

    5. NDTV network

    6. Times Television network

    7. SAB network

    8. Bloomberg TV

    9. India TV

     

    A TAM spokespersons confirmed receipt of letters from the above. The reason for the mixed emotions was the fact that Prasar Bharati CEO has announced that he will not pull out his subscription from TAM services.

     

    Meanwhile, as per a communiqué issued by Bloomberg TV India, the channel has also asked TAM to stop reporting its viewership numbers.

     

    Sriram Kilambi

    Speaking about the termination, Sriram Kilambi, President of the channel said, “There are quite a few reasons that have led to this decision. One of the key issues is that all people meters that map the viewership trends are placed in the residences of viewers whereas the primary viewership of a business news channel like Bloomberg TV India is during working hours i.e. from the office. Furthermore, our analysis of TAM numbers indicate that sample size of people viewing business news is too small to be insightful. Therefore, the data that is generated by TAM does not represent the facts. It is better that they do not report data at all rather than report data that is insufficient and incomplete.” Over the last year, the channel has raised concerns over the methodology adopted by the TV measurement system.

     

  • In all, 22 awards across the two- and four-wheeler segments will be given

    Bloomberg TV to present Autocar India Awards on Jan 9

    By A Correspondent

     

    Business news channel Bloomberg TV India and Autocar India magazine are back for the fifth year in a row with the Bloomberg TV Autocar India Awards 2013, to be held on January 9.

     

    The Bloomberg TV India 2013 Autocar India Awards will be given across 22 categories to the most deserving contributors to the auto industry. The categories in the four wheeler segment are Car of the Year 2013, Best Design and Styling, Best value-for-money car, Best variant of the Year, Best Driver’s car, Manufacturer of the Year, Technology and Innovation Award, Compact car of the Year, Saloon car of the Year, Luxury saloon of the Year, SUV of the Year, Premium SUV of the Year, Luxury SUV of the Year, MPV of the Year, Car Ad of the year, viewer’s choice award – Car of the Year. The categories in the two-wheeler segment are Bike of the year, Premium bike of the year, Import bike of the year, viewer’s choice award – BIKE. The other categories are Car Dealer of the Year, Car insurer of the Year.

     

    Sriram Kilambi

    Sriram Kilambi, President, Bloomberg TV India, said, “The Indian vehicle manufacturing industry has grown at a 12.77% CAGR over the last 10 years. This has led to an overall growth of the sector which currently contributes 6% to the GDP. The Bloomberg TV Autocar India Awards recognise, applaud and honour this role of the automotive sector that’s driving growth in the Indian economy. We proudly salute the achievements of the sector as well as individual players who have strived hard to achieve this success.”

     

    The Bloomberg TV Autocar India Awards 2013 sets the benchmark of standards for the Automotive Industry and honors the best-in class vehicles launched by the industry over the last one year. The ceremony promises to be a spectacular culmination of a keenly contested auto battle. The best in league will be selected by an eminent jury on the basis of extensive & grueling track tests and a detailed methodology.

     

    The jury panel comprises of experts such as Hormazd Sorabjee (Editor – Autocar India); Renuka Kirpalani (Editor – Autocar show); Narain Karthikeyan (India’s first Formula 1 Driver); Shapur Kotwal (Deputy Editor – Autocar India & Editor – What Car? India); Kartikeya Singhee (Consultant Editor – Autocar Show); Manvendra Singh (India’s leading Automotive Historian & Restorer); Rishad Cooper (Two Wheeler Editor – Autocar India); C S Santosh (Motocross Rider); Rustam Mazda (Designer – PININFARINA S.P.A.); Ouseph Chacko (Assistant Editor – Autocar India) and Sumantra Barooah (Associate Editor- Autocar Professional) will leave no stone unturned to ensure that the most deserving automobile is declared the winner in its respective category(s).

     

  • Host of the world famous Doha Debates, Tim Sebastian will be seen anchoring a debate series on Indian television channel BloombergUTV and he hopes to bring quality programming to Indian TV screens, just as he had done with Hardtalk in the past

    I’m not chasing ratings here: Tim Sebastian

    By Shruti Pushkarna

     

    Tim Sebastian

    Award-winning British television journalist known for his ‘hard talk’, Tim Sebastian will soon by seen on Indian television screens. Business news channel, BloombergUTV has joined hands with Sobo Films to produce a debate series called ‘The Outsider’, which will go on air in August. The show will be hosted by Mr Sebastian, the  founder and host of the world-famous ‘The Doha Debates’ and the first host of BBC’s flagship international interview programme, Hardtalk.

     

    Mr Sebastian is hopeful of bringing quality television to Indian TV screens, just as he has done in the past with the Doha Debates and Hardtalk in other parts of the world. He said that a similar rigorous routine will be followed in the making of this show in terms of research as he followed on Hardtalk. Mr Sebastian said: “These are very well-researched programmes. I’m known to do my homework. A very similar research team to the one I had on Hardtalk, providing me with a lot of details, will be working on this show.”

     

    [youtube width=”400″ height=”225″]http://www.youtube.com/watch?v=Vm5FHz1WD6k[/youtube]

    When asked about the choice of India for a debate show at this point of time, Mr Sebastian said: “I’ll be putting India on a global stage. I’ve always visited countries when they are in crisis. Countries don’t incite interest when they are doing well. This is a perfect time to come to India. Why now because the view in the outside world is that India is at a crossing point. Maybe it’s no longer shining in the way it was five or ten years ago. Maybe the national mood has sunk a little bit in India . People are obsessed with their problems; they feel a promise has not yet been fulfilled. My aim is to have a fair debate, a debate that should shed light on a particular issue of concern to India. My job is to make sure these debates contain both the heat of your passion and the light to illuminate extraordinary things to a curious world. India matters more than ever. There’s no escaping that.”

     

    A 13-part series, The Outsider will feature debates on some of the major social, political and economic issues faced by India, including subjects like education,Kashmir, relationship between business and corruption, dynastic politics and more.

     

    Each debate will have speakers arguing for and against the motion. Speakers will include politicians, business people and activists. The debate will be conducted in the presence of a live audience of around 200 people. The audience will vote for or against the motion at the beginning and at the end of the discussion and the votes will be compared at the end of the show. The motion will then be thrown open in the viral world for people from across the globe to post their vote to determine the majority sentiment for the motion.

     

    Sriram Kilambi

    Announcing the launch of The Outsider in New Delhi on July 12, Sriram Kilambi, President, BloombergUTV said: “To understand the business in India, you have to understand the business of India. Business is larger than just the stock market and we want to broad base what our channel can be. We want to be about business and we want to stay in business, but we believe a couple of shows like this help us broad base, so that our shows on policy and on judiciary can actually get people to see them.”

     

    Mr Kilambi said that BloombergUTV was excited about Tim Sebastian hosting the series. “The Outsider is the first ever television show about India to be showcased on a global platform and we are proud to be the channel to carry it. We expect the entire nation, and Indians living across the globe, to sit up, watch and participate in the series, which will send a strong signal to the bureaucracy and corporate India about issues that need to be tackled to ensure that the country stays on-course with its growth map,” he added.

     

    A lot of Indian television programming, as we know, is governed by how well the show scores on TRPs. When asked whether he will be tailoring the content of his show to generate enough ratings, Mr Sebastian said: “No, I am not chasing ratings here. I am chasing interesting television, whether it’s mass market or niche television, it doesn’t really matter to me. I am chasing what I think is good quality television, discussing issues that matter to people. I’ve worked for 30 years in public broadcasting system, and we never chased ratings. We did it because we thought it was useful TV to do. I am applying the same standards this time.”

     

    The Outsider will be broadcast by Bloomberg UTV in India and by Bloomberg TV across Europe, Asia Pacific, Africa and Middle East, thereby reaching out to over 300 million viewers globally, making it the first and only show about India to be produced in India and telecast across the globe.

     

    Mr Vikas Gulati, Director, Sobo Films (SBF), speaking about the series, said: “With a combination of Tim Sebastian, one of the leaders in his field, great topics, a young audience and international viewers, we are looking forward to the start of this series. We are proud to be able to give the youth of this country an opportunity to share their views with a global audience. This programme will allow an international audience to hear what the future leaders of this country have to say.”

     

    Tim Sebastian, previously a BBC foreign correspondent, based in Warsaw,Moscow and Washington has over 30 years of reporting from more than 25 countries. He is globally recognized as a sharp, incisive and unbiased cross-examiner and enjoys a track record for fearless and forensic questioning of some of the most powerful people on the planet.

     

  • Mr. Kilambi has over 13 years of Marketing and Operations experience in the Media and FMCG industries

    Sriram Kilambi joins BloombergUTV as President

    By A Correspondent

     

    BloombergUTV, India’s premier business news channel announced the appointment of Mr Sriram Kilambi as the President of the channel with effect from April 16. Mr. Kilambi, an IIM-Bangalore alumnus, in his last assignment was Senior Vice-President and National Marketing Head for Radio Mirchi, the FM station of Entertainment Network India Ltd (ENIL). Mr. Kilambi has over 13 years of Marketing and Operations experience in the Media and FMCG industries.

     

    Mr. Harsha Subramaniam, Executive Producer, Bloomberg Television, welcoming Mr. Sriram Kilambi on-board, said: “Sriram is a terrific professional with a strong background in building brands across various platforms. We are excited to have him on board as BloombergUTV gears up to the next level of growth.”

     

    Mr. Kilambi, speaking about his new assignment as President BloombergUTV said: “I am quite excited to be on-board. The channel has made its mark in business news reporting and has seen excellent growth. It is a privilege to be able to work with the amazing team here and I am looking forward to being a part of a wonderful future.”

     

    Mr. Kilambi has earlier worked with Coca Cola India for seven years in various capacities and was instrumental in initiating and implementing key strategic plans for brands like ‘Coca-Cola’, ‘Kinley’ & ‘Georgia’. He also won two awards at the ‘2004 Coca-Cola Worldwide Marketing Awards’ for ‘Best Integrated Marketing Communications Program’ and ‘Consumer Insight with Greatest Business Impact’.

     

    Mr. Kilambi, 35, did his Bachelor of Arts (Hons) in Economics from St. Stephen’s College, Delhi University before joining IIM-Bangalore for his post-graduation.

     

    BloombergUTV, India’s premier Business news channel is a strategic partnership between Bloomberg L.P., the global leader in business information, and the promoters (founders) of UTV,India’s leading integrated media and entertainment enterprise. With an enviable squad of Indian journalists, power of over 2500 professionals across the globe and a network of 145 bureaus, BloombergUTV is a product of local news gathering, production and distribution expertise combined with world class financial news capabilities and global reach. The channel is positioned as an enabler that cuts out the terminology and presents the honest truth.

     

  • Sriram Kilambi has put in his papers as National Marketing Head and is presently serving his notice period at Radio Mirchi. GG Jayanta, business head of Andhra Pradesh and Regional Marketing Head- South, Radio Mirchi will be the new National Marketing Head.

    Sriram Kilambi quits Radio Mirchi, GG Jayanta is new national marketing head

    By Robin Thomas and Shubhangi Mehta

     

    Sriram Kilambi who was the National Marketing Head for Radio Mirchi has called it a day. GG Jayanta Regional Marketing Head – South Radio Mirchi will be the new National Marketing Head. Prashant Panday, CEO, Radio Mirchi, confirmed the news to MxM India.

     

    GG Jayanta was the business head of Andra Pradesh for three years and Regional Marketing Head- South, Radio Mirchi and hence handled two roles simultaneously for Mirchi.

     

    Mr Kilambi will be serving his notice period till March end. It is being speculated that he might be moving to UTV.

     

    In May 2011, Sriram Kilambi, who was the Senior Vice-President and Cluster Head, ENIL Mumbai, had been promoted as Marketing Head for Radio Mirchi.

     

    Mr Kilambi has spent more than 12 years across FMCG and media sectors in various roles like sales, marketing, and customer management, and had started his career with Coca-Cola India in 1999. In 2006, he joined ENIL as Vice-President and Cluster Head, East, where he successfully ran the Kolkata station and launched the Patna centre.